However, Jiangnan Mall is not smooth sailing, because the previous e -commerce war caused many merchants to pour, and more buyers also poured in. But as the e -commerce war ended, the previous subsidies disappeared, which caused the previous 80 to 80 before

%Of buyers have disappeared.

After all, these buyers who come to discounts will also leave after the discount disappears. At the same time, the e -commerce shopping experience in 2003 is still incomparable to it after 2008. At the same time

Quick and comprehensive, so 80%of buyers, left quickly after the subsidy activity, but fortunately, 20%of buyers stayed, probably like 45 million people.

Support the balance of an e -commerce platform.

However, in this way, the seller becomes very difficult. If you want to attract a large number of customers between the sellers, it is necessary to fight the price war, so the inner roll is very high, and many sellers cannot make money.

Therefore, in order to maintain the vitality of the seller, Jiangnan Mall often gives a part of the return point to maintain the profit of the seller. Therefore, the operating income of the Jiangnan Mall is actually not high.

The profit income obtained is 900 million, and the income of the advertising level is 11 billion. In summary, it is more than 2 billion yuan. It is far less exaggerated as the revenue of Ali and Taobao.

If you calculate the operating cost of Jiangnan Mall again, then Jiangnan Mall will still pay for this year, but all this believes that the smartphone will be resolved until the smartphone appears.

In fact, the smartphone shopping platform that really allows online e -commerce to really explore the online e -commerce. Because the mobile phone is in hand, you can brush the baby when you walk boring. When you are boring by the subway, you can brush your baby. You need something when you need something.

At that time, you can immediately pull out your mobile phone to brush the baby, instead of opening the computer to log in to the website as before.

So this is the ultimate form of e -commerce.

But even if there is no smartphone at present, the state in 2004 is still much better. The number of active users has begun to increase in large quantities. The 80%of the previously disappeared users, probably remembered the cheap online shopping, so they occasionally logged in again.

Go to buy something in your own online account,

Then it is Jiangnan Optoelectronics. The company's income is also very amazing, because the main business of Jiangnan Optoelectronics is to produce storage chips, and because the storage chip with special substances with black gold has the ability to surpass similar products, and

It is still impossible to imitate the peers at all, and even if the gadget is added in this chip, it is unclear.

In addition, the factory price of this chip is even about 1/3 of the price of about 1/3 than the traditional chip of the same storage capacity, so once the product launched the market, it is basically invincible in the world. In a short time, basically it basically basically follows the short period of time.

It has swallowed all the domestic markets, and even a large number of foreign markets were swallowed. When the competitors responded, then began to reduce the price of their own products, so that the performance and price of the storage chip were maintained in the same price as Jiangnan Optoelectronics Products as the price level.

At the time, Jiangnan Optoelectronics's storage chip has occupied about 11%of the world's market.

But this situation is destined to last long, because the stability of Jiangnan Optoelectronics Storage Chip is stronger than the competitors, and the cost of the product is only about 1/4 of the competitors.

The profit can be a loss of money if the competitors continue to sell at this price. They just have to choose this to maintain their own market. And every day, they will consume a lot of their own funds. This is basically basically.

It is equal to chronic suicide.

In the long run, without a year, all these storage chip manufacturers must be closed down.

However, many countries are preparing to increase the import tax of Huaxia electronic chip products, so as to artificially help Jiangnan Optoelectronics's products increase their prices, and to maintain the competitiveness of their own storage chips through this means.

In this regard, Jiangnan Optoelectronics has no good way, but fortunately, these countries dare not do too ugly, the tax rate is limited. It is estimated that the market will still maintain about 10%.

About 100 million dollars.

However, it doesn't matter, it is now because Jiangnan Optoelectronics's storage chip production technology is still at a lower level, so foreign chips can maintain the same level at a high technology.

However, once Jiangnan Optoelectronics's chip production level keeps up with the times, that is, Jiangnan Optoelectronics has launched a new generation of optical carvings technology and natural chip technology.

Then, then

The production cost of the Jiangnan Optoelectronics 1TB storage chip is the same as the production cost of the opponent's 1GB storage chip. At that time, there is a ability to increase the tax rate to 100,000 %.

I have gained some countries to make their own citizens who can never use it. The preparation of the world's most advanced electronic equipment, it is okay.

In addition to selling storage chips directly, Jiangnan Optoelectronics's own production plate is also a best -selling domestic and foreign. It sold nearly 20 million finger trays in one year, with an income of about 300 million US dollars.

The US dollar is equivalent to about 9.6 billion yuan. It is the third company of Jiangnan Group.

In addition, there are two other subsidiaries that belong to Jiangnan Group, namely Jiangnan Technology and Jiangnan Railway Transportation Technology Technology Development Company.

However, these two companies are research and development units at this time, and there is no income under their hands, so there is no statistics.

In summary, the total operating income of Jiangnan Group in 2003 was 43.66 billion, but the actual complete statistical data was 43.832 billion yuan, and the total revenue of USD 5.475 billion was replaced.

Because the ranking of Fortune 500 is calculated according to operating income, the last company located in the Fortune 500 at this time is Kawasaki Heavy Industry, and the annual business income of others is $ 10.1 billion.

Looking at it like this, Jiangnan Group is still half a distance from the top 500 of the world. It is also a matter of granted that the Jiangnan Group is not included in the Fortune 500 of the world. The future of Jiangnan Group is really a long way to go.

However, many people think that the Fortune 500 in the world's ranking of wealth is unreasonable, because the world's top 500 cannot be calculated simply according to operating income, but should be calculated according to profits.

Otherwise, if a company is completely profitable at all, or even rely on a loss to sell products, wouldn't it be very simple to rush to the world's top 500 list?

So if you want to line up the Fortune 500, should it be arranged according to profits?

If this is the case, let's see which company is the lowest profit in the world's top 500.

As a result, I do n’t know. At first glance, the most tragic is Warner of the Times. The profit of 2003 was 986 billion yuan, which means that it lost 98.6 billion US dollars.

Of course, this is a very different situation. The profit of most companies is still positive, but their profits are basically less than $ 1 billion, and only about 20%of the profit can get more than 1 billion US dollars.

The remaining 40%of the company's profits are generally around $ 300 million, of which the last Fortune 500's last place, Kawasaki Heavy Industries, in 2003, the profit of US $ 100 million.

So the question is, what is the profit of Jiangnan Group in 2003?

Then this requires the operating cost of Jiangnan Group in 2003.

Aside from the loan of 60 billion yuan, the main cost of Jiangnan Group is divided into three major pieces, one is the cost of scientific research, one is server maintenance and network costs, and one is the cost of commercial network.

The highest is the cost of scientific research. Jiangnan Group invested a total of 1.8 billion US dollars throughout 2003 to engage in research and development. Among them, Jiangnan Optoelectronics, which is heavy, spent 12 billion in OnePlus, and 600 million invested in Jiangnan Technology.

Then, then

Jiangnan Optoelectronics is responsible for the research and development of Ni Guangnan's led light carvings and computer chips, and Tonghe new material research and development.

Jiangnan Technology is responsible for the research and development of natural chips, network technology research and development, and smartphone development that is now accelerating.

It is very scary, and the 18 billion R & D costs of Jiangnan Group account for 33.33333 ...%of the total revenue of US $ 5.4 billion, that is, 1/3 of the income is invested in R & D.

At present, the general R & D costs of all large enterprises generally account for about 5%to 20%of total income. In this way, 1/3 of the income is smashed into the enterprises in R & D, only 1%of all companies among all companies.

In addition to the investment cost investment, server maintenance costs and network costs are about US $ 30 million, but this is already the cost of domestic ceiling level. After all, the network traffic of Jiangnan Group is also the domestic ceiling level.

Finally, the cost of commercial sales network, that is, Jiangnan Commercial In order to maintain the cost of physical stores in the country. At present, Jiangnan Group already has more than 1,500 physical stores and 60,000 mobile stalls across the country.

The total cost of fragmented manpower accounts for about 400 million US dollars.

The cost of purchasing blind box products in Jiangnan Group is about 500 million US dollars. The total cost of additional additions is 900 million US dollars.

The costs of these three pieces are just $ 3 billion together. Of course, there are some other scattered costs from various companies.

The cost has reached $ 3.2 billion.

54-32, the rest is the net profit of 2.2 billion US dollars.

That's right, Jiangnan Group's net profit throughout 2003 reached a horrible $ 2.2 billion. Before that, 80%of the companies in the world's top 500 companies have less than 1 billion US dollars. That is to say, Jiangnan Group.

It can be ranked among the top 100 in the world's top 500.

If it is more profitable with the top 100 companies, the actual ranking of Jiangnan Group is about 78.

In other words, if the Fortune 500 in the world that is fully lined up in accordance with operating income, then Jiangnan Group's operating ability is ranked 78th in the world.
Chapter completed!