The game screen flashed by quickly, for about three seconds, and did not last for too long. At the same time, the secretary's voice calling Mr. Li was soon heard, and then Li Qiang, played by Leng Zhiwen, appeared and started.

Advance the plot.

Therefore, no one realized that the Lian Lian Kan scene was an advertisement, and no one realized that in fact, this scene was re-shot later, and was completed just three days ago, and then edited directly into the feature film.

After that, the plot of the TV series began to advance, and the audience quickly became immersed in the plot. When Fu Shan waved his hand and a burst of gorgeous teleportation array displacement effects took the protagonist into the underground palace of Qin Shihuang, all the viewers were watching.

What a fool... Although settings like teleportation are very common in fantasy TV series.

However, the teleportation special effects in these TV series are very clumsy. At first, there was a burst of white smoke in Journey to the West, and then the scene was edited and it teleported directly.

Later, with the advancement of technology, it became a flash of light, and then teleported directly... Although from a specific look and feel, this teleportation effect is not as good-looking as a circle of white smoke.

Therefore, these special effects look extremely cheap and look deceptive at first glance. Of course, the audience at this time would not care about such deceptive special effects until they saw the special effects of Piaomiao Journey, which looked like a real magic circle.

It flickered from the feet, and then the space was torn apart. Fu Shan led the people to walk directly into the space array... This special effect is basically comparable to the special effects of Doctor Strange more than ten years later, or even better.

Nothing less.

Even American audiences were shocked when they saw such special effects, let alone domestic audiences.

And just when the audience thought that this was almost the limit of shock, a huge, completely 1:1 replica of the Mausoleum of the First Emperor appeared in the camera. The one that only existed in the description, with mercury as the rivers and the sea, was instilled by the camera,

Astronomy is above, geography is below, and the mermaid ointment is used as a candle to save the immortal for a long time.

Although most of the audience did not know the description of Qin Shihuang's Mausoleum by Tai Shigong in the Historical Records, when they looked at this extremely luxurious underground palace that cost hundreds of millions of yuan to be photographed, everyone was still completely shocked.

The audience followed Li Qiang's eyes and saw the extremely gorgeous Mausoleum of Qin Shihuang. While they were still immersed in the amazement, they saw Fu Shan sitting in the Mausoleum of Qin Shihuang playing on the computer... This is really a computer.

, there is also a special battery next to it to power this computer.

Seeing this scene, Li Qiang was confused, and the audience was confused. The camera kept moving closer to Fu Shan, and then the audience saw that the computer was running a game of clicking pictures and then making connections, which seemed to be the same as before.

Li Qiang plays the same game.

"Why are you playing with the computer here? And you are still reading it repeatedly! Were there computers here originally? In the era of Qin Shihuang thousands of years ago, were there actually computers?" Li Qiang was shocked for three consecutive times.

"How is it possible!" Fu Shan laughed loudly, "I just brought this in. I didn't expect that in the two thousand years since I've been here, the level of cultivation on the earth has become worse and worse, but it has developed this magical technology.

There is no such thing in our world of cultivation, so I have to take it with me this time!"

"Then where did you put this? Why didn't I see the package?" Li Qiang asked curiously.

"This is called the Naji Bracelet!" Fu Shan explained with a smile, and then put the computer into the bracelet, and the next step was the normal plot.

In the subsequent TV series, except for the last crazy period of Li Qiang before leaving the earth, and the computer screen of playing Lian Lian Kan, there are no scenes of Lian Lian Kan anymore.

Inserting advertisements into the plot is actually not a very bad idea. On the contrary, it is a very clever method, but the premise is that the timing is very appropriate.

In the entire movie world, the most brilliant advertisements come from The Truman Show.

As we all know, there is such a plot in The Truman World, that is, when Truman gets along with his wife and best friend, the wife and best friend always find every opportunity to forcefully insert various kinds of things into their conversations with Truman.

advertising slogans.

These include Kitchen Companion Knives, Old Friends Beer, Ichi Lawnmower, and Moco Cocoa Powder.

When watching the movie, Boss Huang initially thought that it was to show the nonsense of Truman’s life, but later after watching Zhihu, he realized that these four brands are real-life products, and this is how people use movies to show the absurdity of life.

Advertising!

Just like the Zhihu in the previous sentence was also an advertisement inserted by me, but Zhihu did not pay me the advertising fee.

You see, this kind of advertising insertion is extremely natural and can be called a god-level advertising insertion. Not only will it not arouse the disgust of the audience, but it will trigger a wave of exclamation, and then the brand will receive a lot of positive feedback.

Unlike those advertisements that were inserted into movies or TV series in later generations, the names of modern products can be inserted into costume dramas, which is so embarrassing that the audience almost pulls out.

Of course, in a desperate situation, something with such a blunt relationship between Lian Lian Kan and Xiu Xian obviously cannot be inserted as perfectly as The Truman World in a short period of time, but it is an advertisement that does not arouse the disgust of the audience.

Inserting it is still barely possible.

In fact, if you want to insert advertisements without causing disgust to the audience, the simplest way is not to let the actors directly pronounce the names of the advertised products, but to just put the products on the screen to display them. Although the presence of such insertion is actually

It's relatively low, but basically don't worry, the audience will laugh at it.

Of course, advertisers are definitely not willing to accept this situation. Most advertisers have an obsession, that is, only by constantly repeating the names of their products can they get the best advertising effect... All of this

It's melatonin's fault.

But even such a simple insertion made the entire Misty Journey crew go crazy.

Because this marketing plan was decided very late, there was only about a week left before the TV series was released.

The director team could only hold meetings overnight to discuss where to insert the TV series, set up a new script, and then directly summon the actors to return the next day. At the same time, they flew to 7 previous filming locations across the country in three days to reshoot the commercial needs.

picture.

Among them, the status of Qin Shihuang's Mausoleum is relatively good, because this place is not open to tourism yet, there is no need to close the venue, and there is no need to re-build attractions, so the shooting speed is very fast.

But some scenes are too Muggle-y and need to be re-cleared. Some places also need to be re-set up, and the entire prop team has Muggle-like heads.

Even more Muggle-like are the people in the special effects team. Those special effects people in New Zealand were suddenly notified to urgently produce special effects for an advertisement... To be honest, if Boss Huang hadn't directly controlled the special effects studio, this special effects would have been

The person in charge of the studio will kick Boss Huang in the face.

But our boss Huang knows one thing, that is, there is no grievance in this world. If you feel aggrieved, it means that you have not been given enough money.

So for the advertising shots of these snacks, Boss Huang gave away a bonus of 1 million US dollars in one breath, which instantly put smiles on the faces of all the crew members...even if they had stayed up for five consecutive nights without rest.

It wasn't until the New Year's Eve that all the modified footage was released and then sent to the program team of Gan Province Satellite TV, requesting replacement of the original TV series.

It is said that when the people at Gan Province Satellite TV knew that this was going to be temporarily changed, everyone on the stage was confused. They had never seen such an operation.

Some people may think that this kind of thing is not difficult. Isn't it just a matter of changing the video tape being played?

But this is not the case, because each TV series episode has a length of time, and the TV station will calculate the length of this TV series in advance, and then calculate the time required for advertising... They have to based on this time length.

Adjust the time of other programs, otherwise the broadcast time will not be enough, or there will be no content to play for a period of time.

These generally need to be planned a day or two in advance.

The results are now good, with several episodes adding 1-2 minutes of plot time... Boss Huang only adds things to it, but does not subtract things from it, because this will destroy the original integrity, which is absolutely unacceptable.

This means that the TV station must use the extra 2 minutes to change the broadcast plan and program content to free up time.

This is definitely the most disgusting thing for countless TV stations. If it were Hunan Satellite TV or Y's mother, I'm afraid they would be dumped directly.

But Gan Provincial Satellite TV is still very timid, and at the same time, they don’t dare to offend the TV drama dad who directly helps the TV station to recover its profits before it is broadcast, so although doing this kind of thing is very frustrating and uncomfortable, it is still very straightforward.

I agreed, and then directly cut out a piece of news from a news program, and finally returned the time to normal.

Boss Huang was very touched by this, and then revealed in a vague way that there is actually a second part of Journey to the Piaomiao, and everyone had smiles on their faces.

Facts have proved that this time the advertisement was very successful. After the first two episodes of the TV series were aired, the entire Internet was full of discussions about Lianliankan. The hot search question on Google was: What is the name of the game played by the gods?
Chapter completed!