195 Last step
In the era of the Internet wave, Song Cass provides such a special distribution and display platform for independent musicians.
For most independent musicians, they may just want to try the waters and see what response their music can get; or they may just want to find a platform to seek more attention from record companies by selling their music.
Obviously, the self-promotion method in the Internet era has undergone many changes.
In the past, the channels for self-display were very narrow. I sent recordings to record companies, so I looked for opportunities to sing and interview in front of top producers, and waited to hit the fortune at the door of the record company... and so on, this is how grassroots actively promoted themselves.
So when talent shows like "American Idol" were born, they easily gained super popularity; later "Voice of America" provided professional singers with a platform for self-display, or it could be understood as a second chance to win the confidence of a record company.
At present, social networking platforms such as Youtube, Facebook, Twitter have opened up a new world. Later, the full rise of short videos has further opened up the upper limit of the online world. Everyone can display themselves freely in colorful and dazzling ways.
Then, how to show yourself to the public and how to show yourself to professionals has become a topic—
There must be a difference between the two, but ordinary people have no concept or idea, so the song Cass provides such a solution.
Song Cass is an online music distribution company. Compared with traditional distribution companies, independent singers can upload their music to the website at any time and publish it. The website will then produce system sorting work such as file format conversion and illustration formatting, and then complete the distribution to various online music sales websites, including Amazon, itunes, spotify and other mainstream websites. They only need to upload them once and all of them can be completed.
Moreover, the strict details like Apple is not a problem for song casts, and they can all be solved in packages.
At the same time, song cast is also an important display platform. Unlike oil pipes, looking for needles in a haystack, the website is more professional and more segmented. Many big-name producers or record companies will use such platforms to find potential singers and cast a wide range of nets to discover newcomers.
Although the decline of the entire music industry has been very obvious after entering the 21st century, the industry's demand for newcomers has never declined.
Therefore, song cast became such a Taobao market, and then the record company took the initiative to come and slowly selected it, which changed the active and passive positions.
For record companies, they can omit invalid review time and complete the selection work in a concentrated manner; for independent musicians, once and for all, they only need to upload their songs to the song cast, and then the rest of the work can be handed over to the website to complete. It is a more convenient choice for both parties.
Song Cass is not the only company in the market that offers music distribution business, but it is one of the most mature and successful companies currently operating.
For One Day Kings, this is indeed the best choice at the moment. The Shining Band’s “Roar, Hey” is also released through the Song Cass platform.
So, why didn't the king do this before?
Because, after all, I still hope to sign a record company or agency, and the promotional channels and promotion resources are still in the hands of large companies, and the same is true for Justin Bieber and Shining Band; and at that time, the Kings had an agent and were looking for a suitable record company, and everything was on the right track, so naturally there was no need for the "help" of the song cast.
Until...
Then, the band started to study song casts, and now we have to hurry up.
Establish an account, upload music, record the song title and description...Maxim sat in front of the computer and skillfully completed all the preliminary work, one reason was that the steps of the website were really simple, and the other was that Maxim did his homework in advance, and then his movements paused.
"What's wrong?" Cliff was the first to notice Maxim's head-up action. He had just arrived in the bathroom to wash his face, and now he is completely awake.
Oli, who was sitting next to Maxim, also raised his head from behind the computer screen, "The cover. If the upload is successful, you must have a cover."
Previously, Maxim had already studied song casts, so he mentioned the cover with the band members-
Whether it is a single or an album, the song cast requires a cover; and, interestingly, the cover is different from the singer's profile photo. The singer's photo can choose avatar assigned by the system, and it doesn't matter if it is not shown, but the single/album must have a clear cover.
This is also a humanized design for the song cast.
Considering that singers like Daft-punk, helmets are their labels, more and more singers now have unique ideas about their image, so the song cast allows singers to have "nothing" avatars, but the single/album cover must be uploaded-
Because the cover itself is a component of a single/album, just like music videos, album styling, interior page design, etc. are all systematic concepts.
However, things have happened too quickly and too fiercely in recent days. The band has no time to discuss in detail how the single cover should be designed and produced. Then they have already sprinted all the way to the present, and only one cover is left until the song is uploaded successfully, but they are stuck here.
"Oh, why not do this..." Cliff immediately understood [Yuyou Reading ] and was about to speak, but stopped again.
"How is it?" Ollie asked.
Cliff originally thought he had thought of a solution: temporary shooting. But then he thought of the problem. If they took photos temporarily today, not to mention the time issues caused by the rehearsal itinerary, they also need to put on makeup, hairstyle, styling, photography and other staff. Otherwise, they would just shoot the cover of the single with a plain face, following the photos of "Rolling Stone" magazine, and continue their simple style?
This seems bad, right?
So Cliff shut his mouth, "Ronan, do you have any ideas?"
Ronan, who happened to deal with the last piece of fried chicken, showed a satisfied expression on his face, "It's very simple." After replying, all his eyes focused, but Ronan slowly picked up the cup and started drinking Coke, completely ignoring the murderous eyes around him.
Gurgle.
Chapter completed!