804 Watching the Feast
The 56th Grammy Awards Ceremony kicked off.
Last year, the King attended the grand event for the first time as a newcomer, and everything was novel.
Although they never expected that they would be able to take the stage to receive awards and attend the dinner with a learning, visiting, and inquiry mentality, they were inevitable to be nervous and restrained when they entered a star-studded occasion for the first time. They were afraid that they would become "Texans enter the city" and became the target of mocking on social networks the next day.
This year, the king attended the ceremony again as a supporting role, and his mood was slightly different.
Because of an experience and still winning the nomination because they did not release a new album last year, the band members were satisfied and attended the party with a relaxed attitude. They all understood that they were not the protagonist tonight, but the supporting roles of the award presenter and performer. This subtle change in self-positioning also allowed them to truly remove their burdens and feel the charm of the Grammys.
At least Ronan is.
Others are more or less looking forward to it. Maxim looks forward to being able to shine throughout the audience tonight and prove his unique charm again - he also believes that he can do it; Cliff looks forward to being able to make friends with more industry peers and let superstars become part of his address book - he is also full of confidence in himself.
And Oli?
Oli didn't expect it for the time being, but the withdrawal reaction made him a little anxious - he had been away from different types of drugs for three days, and it was not long, but the withdrawal reaction had initially appeared, and there were no direct symptoms for the time being, and it was more of an anxiety that lacked security. He needed to divert his attention.
Of course, these expectations and anxiety are just a small part of the emotions. Including them, the band's overall mood is more relaxed and more comfortable. Last year, due to various reasons, I was unable to enjoy the award ceremony well, so I was immersed in it wholeheartedly as a concert venue.
If you adjust the angle slightly, the same thing will also show different looks, and this is the Grammy in front of you.
The opening of this year's Grammys was opened by Jay-z, the most powerful couple in North American music industry, and Beyoncé, who performed their latest collaborative single, "Drunk-in-love".
Back then, Beyoncé and Jay-z collaborated on "crazy-in-love" to allow Beyoncé, who had gone solo from the group, to the peak of his career. Not only did he sweep the Billboard championship, but he also won two Grammy phonograph trophysiometers, and more importantly, he started a legendary career of a golden partner.
Time flies. Ten years later, Beyoncé and Jay-z not only became the world's first music couple with personal assets exceeding one billion US dollars, but also became one of the most discourse celebrity couples in North America.
Last year, Jay-z returned to the music circle and was particularly busy. He collaborated with Justin Timberlake at the beginning of the year and released a new studio album in the middle of the year. At the end of the year, he collaborated with Beyoncé to participate in the production of Beyoncé's new solo album. "Love is like drunkenness" is the first wave of the album.
Unfortunately, "Love is like drunkenness" failed to create the glory of "crazy for love" back then, even compared to Jay-z's other two singles - "Suit and Leather" and "Holy Grail" - last year.
The Billboard Singles chart was ranked 12th in the first week of release. By the time of the Grammy Awards, this was the highest ranking of the singles, and the rankings during the period were slowly declining; on one hand, the controversy was on the other hand.
The original creator of "Love is like drunkenness" is detail. After completing the rhythm of the song, he initially invited the rapper Future to sing, and the latter also participated in the melody creation; however, detail later invited Beyoncé to record the song and invited Timbaran to write lyrics and arrange the song, and future was completely unaware of it.
In this case, Future used the melody and rhythm of the song to create the title song "good-morning" of its second studio album, but unexpectedly, Beyoncé suddenly released the new single "Love is like drunkenness" without any publicity, and Future was caught off guard.
Of course, this is not plagiarism or infringement, it is just a disrespect. Even though things can be solved better, they end up being so unpleasant. Future was furious about it and even had a dispute with details, jay-z and others.
After the news came out, future received overwhelming support from public opinion, but this obviously could not change anything.
More importantly, despite the controversy, Grammys still used Beyoncé and Jay-z to open the show. It was not that Grammys were extremely brave, but that the status and power of the Beyoncés in the entire music industry were really unshakable. Even Grammys had times when they could not help themselves.
What's more, Grammys need topicality and ratings. Last year, Taylor Swift's opening was not able to bring the imaginary impact. This year, they made a stronger choice, hoping that this money-making couple can change the ratings dilemma of the award ceremony.
It turns out that the Grammy made the right choice.
The ratings after the award ceremony showed that the final number of viewers increased by nearly two percentage points compared to last year, and it created the highest ratings since 1993. Beyoncé and Jay-z's hot and sexy performances also topped the hot search list on the social network. At the same time, "Love is as drunk" also returned to the peak of 12th place on the Billboard Singles chart next week, with a very direct effect.
However, the ratings among the main audience group aged 18 to 49, which advertisers are most concerned about, have dropped by two percentage points.
Judging from the Grammy program arrangement, the large number of tributes to the classics attracted many middle-aged and elderly viewers, but the price was to lose young audiences; and the duration of the program also set a new high again, becoming the longest award ceremony in 22 years, and chaos occurred at the final stage.
At the end of the award ceremony, the classic rock songs performed by the lead singer of Spitfire, David Gru, Nine-Inch Nails, and Stone Age Queens band, lasted for nine minutes, exceeding the rehearsal time of the program team. The producer cut off the performance on the spot on the grounds that the program was timed out, and the award ceremony was directly subtitled.
This move caused great controversy, and after the award ceremony, it triggered a tsunami-like discussion—
Opponents believe that this is disrespect for the performers. Since the performance has begun, they should be allowed to finish the performance.
Supporters believe that the length of the award ceremony is already unbearable, and the program team should reflect on their program arrangements.
The pros and opposition sides are not willing to be outdone, and the stalemate is endless. The bustling debate continues. Although the award ceremony will inevitably cause a lot of controversy every year, it is rare to be exposed directly to everyone like this year.
What's more, this is still not the only "controversy" at this year's awards ceremony.
Chapter completed!