"The zero-point event is 3.753 million? This... is too exaggerated, right?" Yu Rongguang said excitedly holding the box office statistics table of "Sword Rain" in his hand.

The statistics table records this, the box office of United Cinemas 924,000, China Film Studio's 991,000 theaters, China Film Studio's 908,000 theaters, other theaters 629,000, and other digital theaters 301,000.

"How much is the box office of "The Man Who Was Superman" released in the data?"

"Our box office at midnight should have broken the record, right?"

It's only 7 a.m. now, and the location is in the group film and television conference room.

Zhang Ran organized everyone to hold a brief meeting before today's roadshow to arrange the publicity work for the next few days through the newly released midnight session results.

Now everyone is very excited to see the box office record of "Sword Rain" at midnight.

There were nearly 4 million in the middle of the day, so the whole day would be at least 20 million! It seems that it was going to break through the first box office of "The Promise" of 21 million.

Before filming "Sword Rain", everyone guessed that they would not have to worry about the box office when working with Zhang Ran, but the tone suddenly became so high. On the first day, I told everyone that there was a first-day box office of 20 million. This surprise came a bit suddenly.

"Take the midnight show and the first day box office of our company's group film and television dramas as reference, compare,

"Lost in the Road" is 1.94 million at midnight, with a box office of 16.74 million on the first day;

"Fallen Leaves Return to the Roots" box office of 1.3 million at midnight, and box office of 9.15 million on the first day;

"The Man Who Was Superman" is 1.68 million at midnight, with a box office of 12 million on the first day.

"Sword Rain" won a 0-point box office of 3.75 million, and conservatively estimated that the box office will be 24 million today.

Next, it should be a sure win to break the first-day box office record set by "The Promise".

Zhang Ran spoke with the data and gave everyone present a reassurance.

But just as everyone smiled, Zhang Ran said badly again: "But there is nothing to be proud of. After all, our distribution scale is here. When "Sword Rain" was released, the total number of copies of the movies we released exceeded 700, which is an unimaginable number of other movies."

"You may not be very clear, let me explain it to you a little bit.

Today, the box office record holder of domestic movies, "Hero", was released at the beginning of 310 film movie copies.

Last year, our movie copy number was 375 film copies and 52 digital copies, with a total of 427.

In addition, the number of copies of Chen Kaige's "Wuji" is 470 film copies, plus 64 digital copies.

It has not been released yet and will soon surpass the box office record of "Heroes". It is also directed by Zhang Yimou's works "The Golden Armor in the City",

The distribution scale is even more exaggerated, with 660 film copies? 110 digital copies.

In comparison? Our "Sword Rain" has only 377 copies of films? Fortunately, there are more digital copies? There are 349 in total, and the two have a total of 726."

Zhang Ran told you some very important information in the release of movies - the number of copies.

Want to achieve high box office when the movie is released? Movie copy is crucial. The number of movie copies determines the upper limit of the movie box office? As for the scale of movie promotion? The cast, movie reputation, audience taste, determines the direction of the movie box office and the lower limit of the movie box office.

10 years ago? Why can’t domestic movies break through the box office mark of one billion? Mainly, is the theater not enough? The movie screen is not enough, and the movie copying is not enough when the movie is released.

Currently, domestic movie screens are nearly 3,000, and digital screens are nearly 700, and almost all new cinemas are digital cinemas.

Digital movies are still unfamiliar to domestic film directors? Many people are even immersed in the old calendar of film movies and don’t care about digital movies? Digital theaters at all.

That is, the film distributor, can you make money based on digital movies? Only then can you treat them equally. In digital theaters, digital theaters spend some production costs? To make corresponding digital copies? And then invest some publicity resources? In order to seek digital theaters, digital theaters can provide good box office returns.

It has to be said here that Zhang Ran is a person in China who attaches so much importance to digital movies. Of course, he became the first person to try it out.

The New Year holidays and Spring Festival holidays are tense in major theaters.

Although there are no major directors competing with Zhang Ran for this period this year, there are at least seven or eight movies released during the same period, and even two or three movies will be added every week.

In this way, the screening of traditional film movie theaters is very nervous.

Naturally, United Cinemas cannot treat Zhang Ran unfairly, but other Cinemas need to give other films and other film and television companies more or less opportunities.

Zhang Ran didn't care much about this, and Zhang Ran had already opened up a new market.

However, after watching the box office record of the Zero Oct, Zhang Ran understood that the current box office potential of digital theaters and digital theaters is not enough.

Zhang Ran considered the reasons, and there were only two reasons.

The first is the new cinema, which is not very familiar to the audience. Most people go to watch movies and always find places they are familiar with.

Second, in order to solve the cost of the theater, most of them were not built in the city center, so the passenger flow was naturally less, and the movie-watching group was still being cultivated.

These poppies have led to digital theaters, and the attendance rate of digital theaters is not as high as that of traditional theaters and cinemas. Therefore, even though digital copies account for half of the number of copies released by "Sword Rain", the box office results are only about one-third of the total box office.

"We need to adjust our roadshow promotion today. My initial idea is to divide it into three groups.

The two starring actors and director Su Zhaobin went to the major theaters in the United Cinemas to promote.

Director Yu Rongguang took Fan Xiaopang, Nie Yun, and some actors to go to the digital theater in the Magic City to promote the city behind the scenes.

And I will take Liu Qianqian and Shen Xiaohai to the imperial capital to do publicity.

We will see you four days later. At that time, I will hold a celebration banquet for everyone at the Langham Hotel next door to reward everyone.

Now, if you have anything to say, hurry up and say, there is no problem, we will take our own actions.”

Zhang Ran temporarily adjusted the arrangements and added promotions to digital theaters and digital theaters in the hope that digital copies can play their supposed role.

The digital copy key is only one month, and it is not as unscrupulous as film copying, and it doesn’t matter if it’s played for a year.

It is precisely this situation that Zhang Ran hopes to make promotions in digital theaters and digital theaters first.

However, I am still in the base camp of the Magic City. If we want to cooperate with the United Cinemas to tap the box office potential, then the promotion of the star is naturally indispensable.

"I have no objection. I want to go to the theater now and meet our dear movie fans!"

Li Lianhua has been busy promoting the movie for a night and basically never closed her eyes, but now she still shows a hard work attitude and is talking and laughing when she responds to Zhang Ran.

Yu Rongguang was the same and immediately said: "I have no objection. Since Mr. Zhang has decided so, as the director of this film, I have no choice but to do so."

Speaking of which, no one here will be more excited than Yu Rongguang.

Yu Rongguang was not very clear before, so Zhang Ran mentioned the number of copies and Yu Rongguang understood.

For domestic movies, 300 copies are the size of 100 million box offices. Now "Sword Rain" has released more than 700 copies of movies, which is 200 million to go up? Even 300 million and 400 million are not delusions.

"The Golden Armor in the City" also has more than 700 copies of movies, and now it has the opportunity to hit the box office of 300 million.

"Sword Rain" occupies the most important part of the Spring Festival. The theme of the movie is a martial arts romance film that young people like, and it also chooses to be released on Valentine's Day. The cast and production team are quite luxurious. It is normal for such a movie to have a big box office hit.

"Three hundred million? Is three hundred million a lot?"
Chapter completed!