Chapter 141 Love Qingrou
Jiang Tao and his colleagues smiled at each other: "How special can a sanitary napkin brand be? Isn't it just soft, comfortable, silk? Sanitary napkins at home and abroad like to give such names."
Wang Lin laughed and said, "Then I am not immune to the vulgarity. There is also a word 'rou' in my brand. It is called Aiqingrou."
"Ai Qingrou?" Jiang Tao smiled, "This word is so familiar, I seem to have heard it somewhere?"
Another technician said: "I don't know what it means, but I just think it sounds nice."
Wang Lin said: "Xiaochi, Song, Yang Wanli. The spring eyes are silent and cherish the fine flow, and the shade of the trees shines on the water and loves the softness of the sun. The little lotus has just revealed its sharp corners, and a dragonfly has stood on its head."
Jiang Tao asked: "Mr. Wang, how do you explain the three words "Love Qingrou" specifically? We are not clear about it."
Wang Lin said: "Sunny is sunny, soft is soft, and smooth is soft is the gentle wind in the sunny day. It can also be said to refer to the soft sunshine. I think it can be extended to love the brighter scene of early summer and make people feel broader.
I named this name, which is an artistic conception. The days when women menstruate, it is a rainy feeling. If we use our sanitary napkins, we can feel the softness of the sunny day."
Jiang Tao said: "The meaning is pretty good, is it too elegant?"
Wang Lin said: "In our country, there are only the groups that can afford sanitary napkins, and only the knowledgeable women in the city. Not to mention popularizing sanitary napkins in rural areas, even cheap menstrual belts are rarely used. Women in the countryside are all
Take toilet paper to pad it.”
Jiang Tao nodded: "This is indeed, let alone mainland China, even in Xiangjiang, some female workers are reluctant to buy sanitary napkins. This is really a considerable expense for women, and they have to spend every month.
”
Not to mention 1988, but after thirty years, purchasing high-end sanitary napkins is also an expense that ordinary female workers cannot afford.
The money women spend on sanitary napkins every month is not a small amount. The data in 1988 are not easy to count, but someone has done a statistics thirty years later. 63% of consumers spend sanitary napkins every month at 30.
-100 yuan.25% of consumers spend less than 30 yuan per month.
If the salary is not high, the fixed monthly expenditure will indeed be considered heartbreaking.
In 1988, the expenditure on sanitary napkins became more obvious and huge for ordinary families.
Especially for a family with a few lesbians, the monthly sanitary napkin expense is definitely not a small amount.
For example, at Wang Lin's family, he bought sanitary napkins for Li Wenxiu, and Li Wenjuan also used them with her sister. For two women, she had to buy sanitary napkins worth several yuan a month.
The expenditure of a few dollars a month doesn’t matter to Wang Lin, but for ordinary families, it’s just a month’s meat money.
When Sun Xiaodie was in the countryside, she never used sanitary napkins. She only used menstrual belts when she came to work in the city. She still dared not buy sanitary napkins.
Therefore, the current situation in China is that the user group of sanitary napkins is indeed knowledgeable women.
Knowledge women know how to take care of themselves, have a high income, and have the ability to pay for their health.
Wang Lin gave his sanitary napkin brand a seemingly elegant name, but it is actually very down-to-earth, because the word "Ai Qingrou" is engraved in the soul of a knowledgeable woman, just like the Tang Dynasty poems and Song lyrics.
Why can't sanitary napkin brands be given an elegant name?
When a knowledgeable woman goes out to buy sanitary napkins, she has to face a bunch of explicit and vulgar brands?
Brand naming is a big deal.
When foreign brands entered my country, they paid great attention to the translation of their names.
Coca-Cola entered my country in 1927. At that time, a drink was quietly added to the streets of Shanghai - "Tacopoeia wax". With such a strange name, would you buy it? The sales of this beverage is naturally very poor.
So, in the next year, the beverage company published an open newspaper and offered a reward of 350 pounds to seek translation.
In the end, Jiang Yi, a Shanghai professor in the UK, defeated all his opponents and took away the bonus.
The beverage company has also won the best translated brand name in the advertising industry so far - Coca-Cola.
It not only maintains the transliteration of English, but also has more meaning than English.
More importantly, it is easy to pass on both written and verbally.
This is the first step for Coca-Cola to enter the Chinese market.
There is also a classic brand translation name "Chanel", which is a translation name of "Chanel". If it is transliterated, it is actually called "difficult". That would be too annoying!
In addition, American cosmetic brands "Revlon" and "Floating Life Like a Dream" have all been named after entering my country with very high-end and elegant names, which also opened up the domestic high-end market in one fell swoop.
Wang Lin said: "In our country, almost anyone who has studied in elementary school can recite the poem "Xiaochi". This is the cultural gene of our Chinese, a civilization written into our genes. I believe that anyone who has read it
Women who read a little book will feel particularly friendly and familiar when they see these three words. They don’t have to remember them deliberately, and they can naturally remember the name of the brand. As for the rural market, for rural women, your brand is called
What name, whether it is abc or 123, do they care?"
"Hahaha!" Jiang Tao and others laughed, "It's still Mr. Wang who is cultured! He also understands the market. After hearing what you said, I think this name is appreciated by both the elegant and the masses. Love Qingru is interesting, it has artistic conception, and it has meaning.
There is a feeling of caring for women in it.”
Wang Lin looked at his watch and smiled and said, "Mr. Jiang, it's getting late, let's be here today? It's time for you to rest, and continue tomorrow."
"Okay, then that's it, Mr. Wang, you should go home early to rest."
Jiang Tao and others, because they were seconded to teach technology, lived in the dormitory of the sanitary napkin factory. They turned off the power supply of the factory and went to the dormitory to rest.
Wang Lin walked out of the factory and came to the office building in front.
It was very late, the training classes had already ended, and the office and theater on the first floor were also pitch black.
But there was still light in a practice room on the second floor.
Wang Lin had the key. He opened the door of the stairwell and came to the second floor. He walked out of the classroom door with the lights. When he looked inside, he saw a slender tall figure practicing dancing.
Who else can be there besides Shen Xue?
She held her hair and wore a dance practice uniform.
This is a double V-neck training suit. Elegant lines can be exposed on the front, chest and back, lengthening the curve of the neck, showing the beautiful and charming collarbone, narrowing the waist, highlighting the graceful curves, carrot pants style, and slimming legs.
, and make your legs look longer.
The thin dance shoes are a canvas soft-soled cat claw shoes, which are soft and shock-absorbing, fit the feet, and can protect the little feet, but they do not affect her free performance.
Shen Xue is doing various trainings, with various trends, front and back rolling, soft and hard falling tendons, raising the insteps of both feet and front, waving the waist, and curling the waist in front, etc., and the movements are smooth and beautiful.
Wang Lin leaned at the door and watched her practice.
Shen Xue saw him coming from the mirror on the wall, but she didn't stop until she finished practicing this set of movements, and then said, "You haven't gone home yet?"
"Just come out of the factory." Wang Lin asked, "How are you working so hard?"
"Anyway, I'm alone when I get home, so I can't do anything," said Shen Xue. "It's better to practice here."
Wang Lin said: "You are alone, you are so beautiful and always go home so late, which is not safe."
Shen Xue smiled and said, "Then you give it to me!"
"Of course." Wang Lin said, "How about this, I will register a room for you in the dormitory in the back? If you are busy, you can stay in the dormitory."
"Then you might as well set up a bed in the office for me! There are also bathrooms here, how convenient? They are more convenient than at my home, and I can save myself from running back and forth."
"Yes," Wang Lin pondered for a moment and said, "Will that be it. There is a secretary room next to my office on the third floor. It's empty anyway. I'll decorate it for you and use it as a bedroom for you."
"Ah? Is this OK?"
"Nothing is OK, I'm in charge of my company. There is a separate bathroom I use on the third floor. I'll install a water heater and shower head for you, which is quite convenient. It's just that you live alone in such a large office building.
Will you be too lonely?”
"I have been used to being lonely since I was a child." Shen Xue said, "Since I was a child, I practiced alone and lived alone. You have also seen that my grandmother is a free and free person and often lives in the countryside."
Wang Lin looked at her with some pity.
Shen Xue smiled and said, "You really want to install a room for me? Then I will live here in the future, which is much more convenient than going home."
Wang Lin said: "Aren't you afraid of living here alone?"
"What's there to be afraid of? Behind it is the factory, there are workers, dormitories, and people live in front, back and left and right. And, if you really need to install it, I guess you can call someone to live with me. Bai Ling really wants to move out.
Stay here! She and I live here together, and we can train together at night, which is quite convenient. I have always regretted that after work, there is no place to train, so how great it is now!"
Wang Lin said: "Since that's the case, I'll call the workers to come over and decorate the room upstairs to be your boudoir."
"No need to decorate, it's OK now." Shen Xue smiled, "Thank you, you're so nice to me."
"You are the principal, and I'm on duty for free here. I'm so happy that I'm not too late!"
Shen Xue came over and asked, "Why are you so late?"
Wang Lin said: "Learn the operation of the production line."
"I didn't expect that you, a big boss, worked so hard."
"Sanitary napkin production is an area that I am not familiar with, so of course I have to study it carefully. Let's take you to the third floor to see the room."
"Okay!" Shen Xue took a handkerchief, wiped the sweat from her forehead, changed her shoes, and came upstairs with Wang Lin.
The third floor is the office space of the sanitary napkin factory.
The entire space is divided into two parts, the left side is against the street, and several offices are divided into two parts. On the right is a large, spacious office room with many back-to-back desks, divided into small spaces, which are very modern.
As soon as I started, I saw Wang Lin’s office, which was an 80-square-meter suite, and next to the office was the secretary’s room.
Others like to put the boss’s office inside, but Wang Lin likes to put it outside, which makes it much more convenient to enter and exit.
He doesn't use a secretary now, and the secretary's room is just vacant. This room is more than 20 square meters. If it is used as a bedroom, it is considered very large.
Wang Lin said: "Can you see here?"
"Okay, I haven't lived in such a large single room yet!" Shen Xue said, "Then don't you need a secretary?"
"Even if you have a secretary, just set up a table in my office and work in the same room. You can just use this room. This room has two doors, one door connecting to my office and the other door connecting to the outer room.
You can enter and exit anyway. Remember to lock the door and don’t let other employees enter.”
"Well, it's great!" Shen Xue smiled, "It's much more convenient than my home."
Wang Lin said: "Then you can't treat this place as the main source! After all, you can't cook."
"You can go to the factory canteen in the back. However, I just practice here and take a break here occasionally!" Shen Xue said, "No need to worry too much, just buy a bed and put it in. You usually stay here.
If you are tired of working at the side, you can come in and rest, right?"
Wang Lin said: "Are you not afraid of the smell of smoke on my body rubbing against your quilt?"
Shen Xue smiled and said, "It's okay, I don't have that cleanliness. In this way, we have been together with beds and pillows? But it's not the same time!"
Both of them smiled and looked right.
Wang Lin said: "I'll send you home? I'll ask someone to buy a bed to deliver it tomorrow."
Shen Xue nodded and gently tugged at her hair.
Although the words just now were just heartless words, they caused ripples in her heart.
The two went downstairs and Shen Xue changed into casual clothes.
Wang Lin drove her home.
"What is your brand of sanitary napkin?" Shen Xue asked.
"Love Qingrou."
"Ai Qingrou?" Shen Xue was stunned.
"Is there anything wrong with it?"
"It sounds pretty good. Do you know what my nickname is?"
"I really don't know this."
"Xiaoqing."
"Xiaoqing? How did this nickname come from?"
"Originally, my dad named me Shen Qing. Later, when I registered, I didn't know what happened, so I registered me as Shen Xue, so my nickname was Xiaoqing. When I heard you say
When I love Qingrou, I think of my nickname.”
"Haha, it's interesting! Love Qingrou! It's more meaningful." Wang Lin smiled, "Love Xiaoqing's tenderness and love Xiaoqing's softness."
"You!" Shen Xue smiled coquettishly, "Does your words count as the boss teasing the employee?"
“…”
Everyone in Shen Xue's yard has already fallen asleep, and the yard is dark.
Wang Lin sent her upstairs.
Suddenly, with a "squeak", some living creature rushed over from Wang Lin and the others' feet!
Wang Lin was shocked: "What?"
Shen Xue was also startled, stretched out her hand, and held Wang Lin's hand tightly: "It seems like a mouse!"
Wang Lin laughed and said, "Do you have mice in your yard?"
Shen Xue said: "Oh, there are no mice in this kind of yard? Are there not there?"
Wang Lin said: "We often kill rats in our factory, and we really rarely see rats. Are the street offices here immortal? "
Shen Xue said: "I'll kill the rats, send a few clips and ask us to catch them ourselves! How dare I catch them?"
She said, opening the door and asked softly, "Are you still here to sit?"
Wang Lin looked at the time and smiled and said, "It's getting late, you can rest too! See you tomorrow!"
Chapter completed!