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Chapter 193 Price war? No war!

Wang Lin smiled softly: "I hope you are happy, happy and healthy."

Shen Xueyan smiled: "I understand."

Wang Lin didn't know what she understood.

Zhou Jun and Wang Lin also gave Wang Lin red envelopes and a plaque indicating that his business was booming.

Wang Lin asked someone to hang the plaque behind the cashier.

Near noon, Zhou Zhou also came over, took out a red envelope and gave it to Wang Lin, saying a few words of blessing.

Wang Lin smiled and said: "Your brother has already followed the courtesy, and you come to do it again? I've repeated it, so I'm exempt from it, right?"

Zhou Zhou said: "He is his and I am mine. Do you still think it's too much money?"

Wang Lin smiled and said: "I am a money addict, how can I think it is too much money? Then I will accept it."

Fortunately, he didn't tell anyone in the factory that he was the deputy director. If everyone came, the lunch banquet could cover the International Hotel.

At the end of the day, the checkout counter at Xiuzhilin Store never stopped. The girls in charge of the checkout were all as tired as dogs.

Wang Lin made temporary arrangements and transferred resting workers from the factory to work overtime, and assigned each cashier a packer and a deputy, which relieved the pressure.

After closing at nine o'clock in the evening, there were still many customers in the store, and it was already ten o'clock when the business was over.

There is a safe locked in the cabinet under the cashier in each store. The money received that day is put into the safe. Wang Lin will send someone to collect the money the next day.

The safe has a double-lock design and Wang Lin can open it. Otherwise, the store manager and deputy store manager must be present at the same time to open it.

That night, Wang Lin went to pick up sisters Li Wenxiu and Li Wenjuan and went home together.

"Brother-in-law, how much did you sell in your store?" Li Wenjuan asked happily. The little girl was full of energy and didn't feel tired at all.

Wang Lin smiled and said: "A little more than 250,000."

Li Wenjuan said: "Is it too little? The store I guarded only had one floor, but it sold for 100,000 yuan! Your store is as big as three floors, so why did it only sell for 250,000 yuan?"

Wang Lindao: "We underestimated, and the checkout counter was slowed down."

Li Wenxiu said: "The same is true for the Huaihai Road store. They only sold 150,000 yuan because the cashier was already at its limit, otherwise it could have sold more. Many customers in line left because they couldn't wait any longer."

Wang Lindao: "Now is indeed the best time to open a factory and do business!"

In fact, this is also true, because after the reform and opening up, citizens who have just emerged from the planned economy will have a rush to buy things when they see things that do not need to be purchased with tickets.

Coupled with the shortage of various materials in society, most goods are in short supply, so most of the products produced by private factories are easy to sell as long as they know a little bit about business methods.

This year is also a critical year for the development and growth of private enterprises.

Wang Lindao: "The sales of other stores are estimated to be about the same, around 100,000 yuan. The total sales of all stores combined is around 2 million yuan!"

Li Wenxiu said: "This is just one day's sales! If we sell like this every day, will we make a fortune?"

Wang Lin laughed and said: "How can we have such good business every day? Today is the first day of opening. Everyone is trying to be fresh. In less than three days, the number of customers entering the store will drop sharply. It will be amazing if there are still half of them tomorrow!

"

Back home, the three of them took a shower and went to bed.

Lying on the bed, Wang Lin said: "Wenxiu, you have worked hard today."

"It's not hard." Li Wenxiu said with a smile, "I'm very happy to see that business is so good. I don't feel hard at all."

"Brother Jun, Master, Sister Tian, ​​and Luo Wei all came with red envelopes today. I treated them to a meal at the International Hotel."

"Ah! I forgot about this. My parents don't even know about the opening of your shop. It's my fault, I didn't inform them."

"Forget it, it's okay, we are a family, there is no need."

"Don't mind. My mother-in-law's family really doesn't know, otherwise civilian soldiers would definitely come."

"It's okay." Wang Lin smiled and said, "Go to sleep, it's been a tiring day. By the way, I would like to ask Wenjuan to help me manage the flagship store."

"Isn't there a store manager over there?"

"Beyond the store manager, it would be better to have a general manager. When she becomes more skilled, I will hand over the business of the store to her to help me manage it. I am short of people around me now. Wenjuan is someone I trust, and so is she.

A high school graduate is considered an intellectual and should be able to manage a store."

"She can help you manage the store? Then it's enough for me to help you manage the factory?"

"Yes, I have always said that I want you to come out and become the director of a clothing factory, but you refuse."

"It's not that I don't want to help you. Look, I'm pregnant and will give birth next year and then take care of the baby. In the next few years, I won't have much time or energy to help you manage the factory."

"Well, I know, just feel free to give birth to a big fat boy for me!"

"Wang Lin——"

"Um?"

"I'm a little worried."

"What are you worried about?"

"I don't know. We used to have no money. We were so poor that we didn't even have breakfast money. I just wanted to make money quickly without having to worry about three meals a day. But you really learned to make money, and make a lot of money! But I

I don't feel at ease anymore, I'm always worried that you won't like me."

"..."

"Do you think I'm not good enough for you?"

"I remember telling you about this problem a long time ago. When two people are together, there is no perfect match. There is always one party who is the weaker party. I found that you are actually quite utilitarian. In the past, did you think I was worthy?

I fell in love with you, and now you are worried that you are not good enough for me? Instead of worrying about these things, you might as well live your life well."

"Don't dislike me!" Li Wenxiu hugged him.

"If you don't dislike me, I will burn incense! You are so beautiful and you are a technical secondary school student!"

"Oh, you still said that!"

"hehe!"

As Wang Lin expected, the lively scene on the opening day dropped by more than half the next day. Most of the citizens had to go to work, and the number of people who had time to go shopping during the day was greatly reduced.

Wang Lin went to various stores to count yesterday's sales and asked about the situation.

As expected, it was pretty much what Wang Lin had guessed. Yesterday’s total sales volume was around 2 million, which can really be considered a good start!

The sales of various stores today also plummeted.

You can't tell the level in just one or two days. You have to do it for three or five months before you know whether this business is good or not.

Wang Lin got the money, gave each store manager a few words, and then returned to the White Factory.

He now has two factories to manage, and sometimes he has to work in the Shenfang Factory to deal with logistical matters. He is as busy as a spinning top.

Sometimes when he was in the White Factory, the people in the Blue Factory kept calling him.

When he arrived at the Blue Factory, people from the White Factory started calling him again.

Fortunately, both the clothing factory and the sanitary napkin factory don't have much to do. They just need to manage the purchase, sales and inventory and make a good production plan.

The clothing produced by the clothing factory has its own store for sale, so there is no need to worry about not being able to sell the goods, and there is no need for him to attract investment, hold dealer meetings, etc.

The overwhelming sales on the first day of the store's opening almost sold out many sizes of clothing. These orders were enough for the clothing factory to work overtime for a period of time.

Wang Lin's focus is still on the sanitary napkin factory.

After receiving the order, Dahua Company shipped four new production lines for installation.

The original site of Hongguang Food Factory is large enough. This simple model of sanitary napkin production line does not take up much space. Installing ten production lines is only a trivial matter.

The role of business points is slowly beginning to emerge.

After Wang Lin's encouragement, the business director and salesmen were very motivated, and worked hard at each business point, hoping to get the top three and receive bonuses.

The sales director's weekly sales summary is also written more and more skillfully.

This made Wang Lin very happy.

At present, the production capacity of sanitary napkin factories is first provided to its own business points. In addition to meeting the business development needs of the business points, the supply from the supply and marketing cooperative is also considered, and then the goods are supplied to other wholesalers and distributors.

On this day, Wang Lin came to Baichang and happened to meet Shen Xue coming downstairs.

"Why did you get up so early?" Wang Lin asked.

"Today we have to rehearse at the TV station." Shen Xueyao said, "It will probably take a day."

"I'll take you there." Wang Lin opened the car door that had just been closed and said, "Get in the car."

Shen Xue smiled and said: "Okay, thank you for your hard work."

Wang Lin escorted her to the TV station and said, "After you finish the rehearsal, borrow their station phone and call my pager, and I will pick you up."

"Well, okay." Shen Xue smiled sweetly, "It might be a little late."

"No matter how late it is, I will come to pick you up. The location of the TV station is relatively remote, and it is more difficult to get a taxi at night."

After hearing this, Shen Xue felt warm in her heart. She stretched out her hand, held Wang Lin's hand, and kissed him gently on the face. Then she smiled sweetly and got out of the car.

Wang Lin watched her pretty figure disappear into the office building, and then prepared to reverse the car.

At this time, he saw Gu Qingyu getting out of his brother's car.

Gu Qingyu saw Wang Lin's car and greeted him with a smile: "Mr. Wang, why are you here?"

Wang Lin said: "Send a friend over."

"Shall we sit on the stage for a while?"

"No, my factory is very busy."

"Okay then, goodbye."

Gu Qinghua, who was in Xiali's car, smiled at Wang Lin and said, "Hello, Mr. Wang!"

"Hello, Mr. Gu." Wang Lin nodded and backed out. When he passed the bus stop, he saw Fu Meifang getting off a bus and running towards the TV station in a hurry.

Wang Lin glanced at her, but she didn't notice Wang Lin and went straight into the TV station.

Back at the White Factory, Wang Lin came to the workshop, met with Dahua Company technicians who were installing the production line, and then watched them install the production line.

Wang Lin is a mechanic by trade and has a natural affinity for this kind of mechanical equipment. He also likes to study and ponder the installation, working principles and operating procedures of these machines.

Because it is an old-fashioned machine, the degree of automation is not high.

If it is a fully automated production line, 16 large-scale production lines will only require more than 400 workers, and each production line will only require 25 workers on average.

The Nissan equipment represented by Dahua Company is more stable than ever. Although workers use it more, its production capacity is not low.

The shortcomings of this production line are also obvious. The sanitary napkins produced are in straight strips, not with wings, and are not fully enclosed. After the finished products are transported from the conveyor belt, they need to be packaged manually.

As a result, the product may cause bacterial infection during the packaging inspection process.

However, Wang Lin's company will sterilize the products before leaving the factory. This is where Aiqingrou sanitary napkins are more advanced and hygienic than other brands.

Under the current mechanical level conditions, the overall level of domestic sanitary napkin production is not high.

Those high-end production lines cost 20 million yuan a set, or even 100 million yuan a set. No factory in the country can afford them. Even if they were purchased, they would only lose money based on the current domestic consumption power!

Fortunately, foreign brands have not yet entered the Chinese market. If domestic women of appropriate age want to use sanitary napkins, they can only buy domestic products.

Even if there is no competition from foreign brands, domestic brands are still fighting to the death, with dozens of large and small sanitary napkin brands competing for a limited market share.

After the sudden emergence of Aiqingrou sanitary napkins, it took away part of the market in Shencheng City.

Because Ai Qingrou is a local brand in Shanghai, it advertises loudly in the local area. The word Ai Qingrou has been accepted by many intellectual women. Old state-owned enterprises like the General Supply and Marketing Cooperative also support local products and provide Ai Qingrou with

Going to the counter, Ai Qingrou quickly seized the market in Shanghai.

The entire domestic market share is originally concentrated in first-tier cities, and Shanghai is one of the cities with the largest share.

After Aiqingrou was launched, the sales of other manufacturers in Shanghai plummeted.

Other brands cannot sit still and wait for death, and start a battle to land in Shanghai!

The first to start this battle were other domestic no-name products. In order to reduce inventory pressure, they have resorted to price reductions and promotions!

When Wang Lin was watching workers installing the production line in the workshop, Jin Yue trotted up to him.

"What's wrong?" Wang Lin looked at her in surprise.

Jin Yue's chest was rising and falling, her face was red, and she said: "Mr. Wang, I just received the news from below that many domestic sanitary napkin manufacturers have started a price war!"

"Price war?" Wang Lin laughed and said, "Ignore it!"

Jin Yue took it as a big deal and reported it to Wang Lin, but Wang Lin didn't take it seriously at all, which made her very depressed. She thought Wang Lin didn't understand, so she reminded her again and again: "Mr. Wang, price war."

Ah! Other brands are selling at reduced prices!"

"It's okay!" Wang Lin looked down at the production line and waved his hand, "Let him be demoted!"

"What about our sanitary napkins? Why don't you lower the price a little bit?"

"No surrender!" Wang Lin replied resolutely.

Jin Yue exclaimed: "Mr. Wang, people in the business below are asking us, if we don't lower the price, will we not be able to sell it?"

Seeing how worried she was, Wang Lin could only say a few more words, straightened up and said with a smile: "It's okay, just tell them to keep their hearts in their stomachs. What we sell are sanitary products, not garbage bags! Do you think the more

The cheaper it is, the more people will buy it?"

Jin Yue saw that Wang Lin was so determined. Although he felt uneasy, he did not dare to ask again and said: "Mr. Wang, then I will inform the business below that there will be no price reduction."
Chapter completed!
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