In the evening, Wang Lin returned home.

My son Wang Wen is sitting on the sofa, chewing on a teething stick.

Li Wenxiu was sitting on a low stool next to the coffee table, writing something with a pen.

Seeing Wang Lin coming back, Li Wenxiu waved to him: "Wang Lin, come here."

"Huh?" Wang Lin sat down on the sofa, picked up his son, and gently rubbed his little face.

Wang Wen burst into laughter and drooled.

Li Wenxiu moved the stool towards him, picked up his notebook and showed it to him: "Wang Lin, these are some of my reform ideas, do you think they will work?"

While teasing his son, Wang Lin glanced at her notes and said with a smile: "Are you planning to make home textiles?"

Li Wenxiu said: "I think home textiles is a promising industry."

Wang Lindao: "The main product of Shenfang No. 1 Factory is the production of fabrics. Do you want to open a home textile factory? Then you will need additional investment. Or do you only plan to produce fabrics related to home textiles?"

Li Wenxiu said: "Let me ask your opinion first. Do you think this industry can be done?"

Of course Wang Lin knows that the home textile industry has great potential!

No one understands the future size of the textile industry better than him.

Home textiles, also called decorative textiles, together with clothing textiles and industrial textiles, constitute one-third of the textile industry.

As an important category of textiles, home textile products are called soft furnishings in bedroom decoration, and they play a decisive role in creation and environmental transformation.

Our country's home textile products have evolved from traditionally meeting the daily needs of covering, covering up, washing and rinsing, and have gradually developed into multi-functional consumer styles such as fashion, individuality, and health care.

With the improvement of urban residents' wages and living standards, the people's requirements for clothing and home textiles are also getting higher and higher. Home decoration and space decoration are gradually becoming the new favorites of the market.

Our country has a large population, and nearly 10 million couples get married every year. Textiles such as quilts and bedsheets are must-buy wedding gifts for couples. Calculating that each couple spends 200 yuan on household textiles, this alone accounts for the largest market share every year.

It has a market capacity of 2 billion yuan.

And this market capacity will expand to more than ten times in the future!

In addition, in recent years, the rapid development of the domestic real estate market and the improvement of residents' housing conditions have promoted the further development of the home textile industry. The development of tourism has given foreign-related units new growth needs in the use of supporting bedding and decorative items.

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According to the practice of developed countries, when entering the mature stage, the share of home textiles in the textile and clothing market can reach one-third of the world. In Japan, this proportion is as high as 40%!

Americans’ home textile purchasing rate is one of the highest in the world. American consumers purchase an average of about 1 billion towels and about 550 million sheets and pillowcases every year, which means that among the 110 million households in the United States, each household purchases

I bought at least 9 towels and 5 sheets and pillowcases.

According to statistics, per capita consumption of household textiles in my country accounts for less than 1% of consumer spending.

This also means that the home textile industry has great potential in our country!

Our country has the largest consumer population in the world, and the current consumption concepts of Chinese people towards home textile products are also gradually changing. This is a consumer industry worth trillions every year!

The reason why Wang Lin has not entered this industry yet is that, firstly, he has just started and needs to take steps step by step, and secondly, it is not the best time to enter this industry yet.

It was not until after the Southern Speech in 1992 that the domestic real estate industry truly revived and emerged. The people's demand for home textiles will naturally increase, and that is the best time to enter the market.

Of course, it is possible to do it now, and it can also be developed abroad through the bridge of the Canton Fair.

There are many home textile companies in our country, but there is no well-known international brand.

In our country, most factories do production, design, and sales, but they can't do it well because they don't have professionals. But they have no choice because they can't find better professionals in the market.

Or a professional company can design it for them, but they can only do it themselves.

In the textile industry, design is the soul of the product.

Without good design, the product has no soul and can only be used to reflect the practical value of the product. If the added value of the product cannot be sold, it cannot create an international brand.

The design ideas of domestic textile factories are generally very rigid.

Because no one provides effective information about the market, factories just make decisions based on their feelings. There is basically no problem with the quality of domestic products, but many companies are not sure about the most critical color.

There are many dyeing factories that have problems with dyeing colors and processes. The dyeing colors are not correct. The reason is very simple, because the pigments used in most factories are reddish. However, the pigments of Japanese textile products are all bluish, and the resulting colors are relatively

Pure and bright, all colors are refreshing, and reddish colors look like old ones.

In terms of sales, factories lack capital, market integration capabilities, and various talents, so no factory has yet been able to influence the market.

For export companies, their products are either provided as samples by customers or sampled at trade fairs. The samples they make do not know what kind of customers they will provide them to.

Because domestic factories are relatively closed and have limited information, they don't know what kind of products they want to produce.

In fact, as long as you go to foreign department stores and hypermarkets and look at the samples displayed in department stores, generally speaking, if a product is in a good location but small in size and has instructions, then this is the product being promoted.

If a product has a good location and a large sampling area, it must be a product with high sales volume.

Really powerful manufacturers only need to see the best-selling products in department stores and come back to imitate them. At the very least, they can understand the psychology of foreign users.

Wang Lin himself knows how to design, and he has also experienced the world in the next few decades, so his product design can meet the aesthetics of foreigners and achieve great success again and again at the Canton Fair.

If the domestic home textile industry wants to develop further, large companies with market integration capabilities must emerge!

Or, there are corresponding industry associations that can provide effective guidance.

At present, it is more feasible to guide factories to produce marketable products and increase sales, as long as effective market information is provided to factories.

The factory only focuses on production, leaving the collection of market information, design, and sales to other people.

For enterprises, it is not impossible to do their own design. There should be no problem in collecting information. The key is analysis and understanding of domestic and foreign markets.

In the more mature sales markets abroad, developed countries such as Japan, Europe and the United States, their professional division of labor is relatively detailed, design is design, production is production, and sales is sales.

One advantage of designing excellent products is that they can capture customers' purchasing psychology.

For a well-designed product, as long as the average customer buys your curtains, he will basically not go to other stores to buy bedding, carpets, and tablecloths at home, because the colors are not easy to match in other stores.

Oriental people are very sensitive to color and can tell even the slightest difference. Sellers can effectively attract consumers to buy according to seasons and patterns. Oriental people usually have two products of different colors and patterns in their homes, which are suitable for different seasons.

Make a replacement.

The consumption level in my country's market and the Middle East market is low. It's not that they can't afford it but they don't know how to consume it. Consumers have no concept of colors and patterns. Even if they have a concept, the products on the market are limited and they can't choose.

If the domestic home textile market is like Japan's, where each household has two or three replacement sets in series, then the total domestic market will double, because products are sold in series, and their sales volume will be very huge.

There are many domestic home textile companies, but the elimination rate is very high, and no big brands that are in line with international standards have been born.

The traditional marketing model has limited communication coverage and high cost, which is an important factor leading to the low communication rate of home textile brands.

If Wang Lin wants to enter this industry, he will definitely have to design it independently.

Because Wang Lin has confidence in this aspect and he also knows how to design.

On the contrary, even if he is willing to pay, there is no high-end design company in China.

Textile design is a very complex matter.

Just understanding and being familiar with the fabric of a product requires a lot of time and a lot of knowledge reserves.

The fabric structure of textiles includes plain weave, twill, jacquard, satin weave, non-woven fabrics, etc., as well as the type of fabric, the density of the fabric, the shrinkage of the fabric, and the identification of the fabric, all of which must be mastered.

Wang Lin had decades of work experience in his previous life. After his rebirth, he also worked in the textile industry and his business was also in textiles.

When he heard Li Wenxiu mention that he wanted to enter the home textile industry, he couldn't help but smile: "Wenxiu, the home textile industry has great prospects and the market is huge. We can do it together."

"Should I work together with you?" Li Wenxiu smiled and pinched him slightly, "Are you confused? I am your wife, and my whole being is yours. Why should I cooperate with you?"

Wang Lin laughed and said: "I mean, Shenfang Factory cooperates with Aixiu Group."

Li Wenxiu said: "Why don't you make it clear? I'm shocked! You are now the major shareholder of Shenfang Factory. You don't have the final say on what the factory does?"

Wang Lin pondered for a moment and said: "Either we don't do this, or if we do, we will make it big! We must make it a big international brand!"

Li Wenxiu asked: "How to do it?"

Wang Lin thought for a while and said: "I want to set up a company in Xiangjiang with Xiangjiang as the center. Then I can conquer the world market if I advance, and I can occupy the domestic market if I retreat. Because of different ideologies, there have always been frictions between Eastern and Western countries.

.But Xiangjiang is a free port, and the international community is very tolerant of it, and domestic people are also accepting of Xiangjiang’s products.”

Li Wenxiu said: "More than just accepting it? When Xiangjiang's goods arrive in China, they become synonymous with high-end products."

Wang Lindao: "So, let's go to Xiangjiang to register a company called Aixiu Home Textiles. What do you think?"

"Why do you have to call me Aixiu?" Li Wenxiu raised his head slightly and looked at Wang Lin with a sweet smile, "Do you love me so much?"

Wang Lin pinched her nose: "Because you are cute!"

Li Wenxiu rubbed his hand with her face and said softly: "If you go to Xiangjiang to register a brand, do you need to register it in China as well?"

Wang Lindao: "Of course! However, I have registered it a long time ago. When I established Aixiu Group, I registered dozens of trademarks such as Aixiu Home Textiles, Aixiu Textiles, and Aixiu Clothing. Just for this purpose

To prevent others from impersonating our brand."

Li Wenxiu said: "Wang Lin, now I doubt that you are not a human being! Otherwise, why would you be so powerful? You are not an alien, are you?"

Wang Lin laughed loudly.

His son didn't know what was so funny, so when he heard his father laughing, he started laughing too.

The father and son look so much alike, they look exactly the same when they laugh with their mouths open.

Li Wenxiu said: "Building a home textile factory requires a large investment. Now Shen Textile Factory does not have much money on its books."

Wang Lindao: "Then we invest in building the factory ourselves, and Shenfang Factory supplies related fabrics, and we can develop and grow. You can be the first factory director of Aixiu Home Textiles!"

"I will be the director of the factory? What about the director of Shenfang Factory? Who will take over? Zhou Zhou has not given birth to a child so soon."

"You don't have to resign, you can just take on the part-time job."

"Oh. Do you really think I can do it?"

"You can learn if you don't understand. You are a diligent and studious person, I believe you can do it."

"That's true, I learn things very quickly."

Li Wenjuan came out of the room to pour tea. When she saw Wang Lin, she smiled and said, "Brother-in-law, the results of the self-study exam are out. I passed the third exam! I'm so happy!"

Wang Lindao: "Wenjuan is so amazing!"

Li Wenxiu said: "I have passed all four subjects, am I good too, right?"

Li Wenjuan poured a cup of tea, walked over with the cup, touched Wang Lin's shoulder, and asked: "Brother-in-law, you said you would take me to Suzhou, when will you go?"

Wang Lindao: "I was talking to your sister about setting up a home textile factory. Otherwise, our home textile factory should be set up in Gusu!"

Li Wenxiu asked: "Why should we put it in Gusu?"

Wang Lindao: "The labor cost in Suzhou is lower than that in Shanghai."

Li Wenxiu asked: "How much lower can it be? Isn't the transportation cost high?"

Wang Lindao: "The southeast of Suzhou is close to Shanghai, and the southwest is the economically developed Suzhou, Xi, and Changzhou areas. It is located at the throat of the Yangtze River estuary and close to international shipping routes. It is a natural port at the Yangtze River estuary, with obvious location advantages and development

An excellent environment for shipping. We put our factory in Suzhou, our company in Xiangjiang, established a mainland headquarters in Shanghai, and recruited designers from Xiangjiang. What we want to do is business all over the world, and our vision must be long-term."

Li Wenxiu said: "I really don't understand these things. Then I'll just listen to you."

Wang Lindao: "I will arrange for someone to register the Aixiu home textile brand in Xiangjiang tomorrow, and then Wenjuan and I will go to Suzhou to confirm the establishment of a factory there. It won't take long for our products to be launched."

Li Wenxiu said: "Then at the Autumn Canton Fair, our home textile products can be exhibited and sold?"

Wang Lindao: "Before the Canton Fair, there is another world home textile industry expo in Xiangjiang, and we have to rush to participate in one!"

Li Wenxiu asked: "Will home textile brands from all over the world come to participate?"

Wang Lindao: "That's what I said, but it's impossible for everyone to come, but some big and influential brands will come."

Li Wenxiu was moved: "Can I go and have a look?"

But she immediately shook her head: "After three or five days, I can't let go of my son. I still won't go."

Just as Wang Lin was about to speak, his big brother rang loudly.
Chapter completed!