Wang Lin spent a day visiting Tang Jixian and Yan Shixiong.

The next morning, Wang Lin came to Aixu Group's Overseas Business Department.

This time he came to Xiangjiang, in addition to spending vacations with his wife and children, his main task was to discuss with Li Jiaxin how to build and develop overseas markets.

Li Jiaxin has been busy recently and has not even had time to go shopping with Wang Lin and the others.

Wang Lin came to Yonghua Company.

Yonghua Company has a team and has two brands. One is Xiangjiang Yonghua Company, which mainly operates the two brands of Yanhong sanitary napkins and Qinqin baby diapers. The other is Aixu Group Overseas Business Department, which is responsible for Aixu Group.

All products are operated in Hong Kong, Macao, Taiwan and overseas.

Secretary Zhang Jinghe saw Wang Lin, stood up in surprise, bowed and shouted: "Hello, Mr. Wang!"

She bent down so much that the black-framed glasses fell down, and she quickly reached out to hold on to the glasses.

Wang Lin nodded: "Secretary Zhang, is Mr. Li here?"

"Mr. Li is inside. Mr. Wang, please." Zhang Jinghe led the way next to him, reached out to make a gesture of asking for help, walked to Li Jiaxin's office in small steps and knocked on the door.

Li Jiaxin shouted inside: "Come in!"

Wang Lin waved his hand to Zhang Jinghe, who understood and turned around and left.

"Young Master!" Li Jiaxin smiled sweetly when she saw Wang Lin coming, as if a hundred flowers were blooming.

Wang Lin walked in and looked at her office.

Li Jiaxin walked out from behind the desk, took his hand, and asked him to sit on the boss's chair. She stood beside her, looking at Wang Lin with a clever smile.

Wang Lin looked at the files on the desktop.

"I am sorting out relevant information about the North American market. Our overseas business department is actively developing the American market." Li Jiaxin explained.

"Okay." Wang Lin asked, "Do you have any suggestions for the development of overseas markets? You sit down and talk."

Li Jiaxin smiled with her lips, moved her waist, sat on Wang Lin's legs, and fell into his arms.

Her slender and soft fingers slashed over Wang Lin's chest and exhaled like orchid: "Young Master, do you just want to talk about work with Jiaxin? You are so cruel. You have been to Xiangjiang for several days and only came to see Jiaxin today."

Wang Lin hugged her back and slid down from her shoulders with warm big hands.

"Talk about work first." Wang Lin's voice trembled a little.

Li Jiaxin’s charm is really great!

Her beauty is self-evident. After so many harsh judges, she can still stand out.

Wang Lin has seen the videotapes of her beauty pageant, and this kind of videotape can only be seen in Xiangjiang.

When she went on stage in a bikini, she had a slender tall figure, proud figure, exquisite and convex body segment, a thin waist of willows that she held in a slim and fluffy hair, a high nose bridge, and an exquisite facial features.

There is the softness of the beauties of Jiangnan and the generousness of European and American women.

There are not many mixed-race children in Xiangjiang, but not many people are as beautiful as Li Jiaxin.

Today, she was wearing a white butterfly collared women's shirt and a black temperament skirt. The hem was only a little below the base of her legs. Then there were black transparent black stockings and black shiny high-heeled leather shoes.

.

She lay softly and bonelessly in Wang Lin's arms, walking out of the painting like a fairy, and was hugged by him.

Under such circumstances, no matter how strong Wang Lin's concentration is, it is difficult to control it.

"Okay," Li Jiaxin buried her head in his chest, and a warm breath blew towards his neck, "Now Jiaxin reports to the young master first."

Wang Lin's hand was placed on her long legs wearing black stockings.

"All our products, using the same brand logo overseas, isure. The English translation of this brand is easy to understand, which means I believe. All packaging also adopts a design that is more suitable for the aesthetic habits of the locals. According to you

The requirements for our products, if they enter the market, will be packaged into the products of this country, and try to follow the customs of the country."

"Well, this is the first step to integrate products into the local market. Only in this way can local consumers accept our products more quickly."

"The national conditions of each country and region are different. We are developing the market in North America, which is to find local large retailers and supermarkets to cooperate. There are hundreds of retailers in North America, and more than 60 of them have reached cooperation intentions with us. Isure

Products are on sale in all cities and states in North America. We adopt the dividend method. The more products they sell, the more profits they make. Our products have extremely low ex-factory prices, while North America's prices are the world's leading prices.

We have a very considerable profit.”

North America usually refers to the United States, Canada and Greenland. It is one of the most economically developed regions in the world and one of the 15 economic regions in the world. The two most important countries in North America - the United States and Canada - are both.

As a developed country, its human development index is high and its economic integration level is also very high.

If Wang Lin wants to do international business, the North American market is a hurdle and a must-fight region.

On the other hand, Wang Lin entered the North American market to compete with foreign brands.

Foreign brands have entered our domestic market. In response, our products will naturally enter other countries' markets. This is also impolite.

As 1992 approaches, more and more foreign brands will flock to the mainland market in our country.

Before 1992, Wang Lin would complete the overall layout of the world's commercial sector.

It will definitely be extremely difficult to enter the foreign market at the beginning, but someone always needs to do this, and the sooner it is, the better.

Foreign brands are eroding my country's market, and our national brands should also break through the siege, break into the other party's hinterland to attack, and occupy a little bit.

The i'sure brand was confirmed by Wang Lin when he named Aixu Group.

I believe it!

It is concise and to the point, even elementary school students can understand it.

However, it is Aiqingrou sanitary napkin, Aixiu diapers, or Aixiu home textiles and Xiuzhilin clothing. All brands, after they arrive abroad, use the unified brand logo of isure.

This is like Procter & Gamble.

P&G has many brands, but the unified company logo is still P&G's trademark p&g.

No matter what product you have, as long as you see the P&G trademark, you will know that it is a P&G item.

A large enterprise can unlimitedly develop other sub-brands by building the company's brand and making it stronger.

In the eyes of consumers, as long as the product is produced by a big brand, they will be willing to accept it, and they have preconceived thought it is a trustworthy product.

What Wang Lin wants to create is "isure."

In the company's internal documents, i'sure can also be referred to as:i's.

In order to improve the global sales network, Wang Lin wants to build a strong and powerful management team.

To have first-class products, first-class managers must also be there.

Aixu Group's recruitment is divided into two categories: campus recruitment and social recruitment.

Wang Lin’s request is that more than 90% of new employees must come in through campus recruitment.

The proportion of social recruitment should be reduced unless it is a sudden temporary employee demand.

The employees recruited by campus are more sticky.

Because this is their first job since entering society.

After more than ten or twenty years of hard study, isn’t the graduates just to get a good job with a high salary, stability and ability to realize their ideals?

Aixu Group is undoubtedly one of their best choices.

Wang Lin recruits a large number of talents every year during the graduation season.

For important recruitment sessions, Wang Lin will visit the school to recruit. Even if he has no time, he will be hosted by the Personnel Director Zhou Xia.

Wang Lin has always been dissatisfied with his desire for talents.

The main force in campus recruitment is well-known universities around the world. Usually, there are on-site lectures and many recruitment, and at the same time, they also use correspondence job search to apply for positions.

For graduates from other places or schools where Aixu Group does not have a recruitment site, students can mail resumes to the company, and the company will respond to the best and arrange the interview time and location in a unified manner.

Now Aixu Group is going to expand globally, and the way to recruit talents is also mainly based on campus recruitment.

Young people are more energetic and willing to contribute to their work and ideals.

The personnel recruitment work of overseas business departments is carried out independently and is not subject to the group's personnel supervision.

Li Jiaxin is responsible for all the business of the overseas business department. She has a lot of power in her hands, and of course she has great responsibilities.

The process of recruiting outside the sea is roughly divided into four steps.

First, apply, mainly collecting basic background information of candidates.

The second is evaluation. The main thing is to understand the candidate's work knowledge and skills, which can be completed through resumes, written tests, etc.

The third is the interview. After the previous evaluation is passed, it will be held at the interview stage.

The fourth is to recruit. Determine the salary, give an offer, and enter the job.

We often see the word offer. The full name is offer. It is interpreted as an offer letter in Chinese as an admission letter and an admission notice. There is no unified name. Some people call it "admission notice", some call it "admission letter", and some call it "

Invitation letter”. The recruitment letter is used to formally provide job seekers with important information, including start date, compensation, working hours and position.

Anyway, as long as you get the offer, you will be accepted!

Unlike many companies who like to parachute senior executives, Aixu Company has always adhered to the principles of internal training and promotion. Almost all managers and factory managers are promoted from the inside. There are very few special positions, such as lawyers and a few people in accounting.

Possible exceptions.

Of course, those senior executives in the early stages of entrepreneurship, or the newly established deputy general managers of functional departments, must be appointed by Wang Lin himself, and the following managers will be promoted from within.

After the company got on track, Wang Lin continued to implement an internal promotion system.

Working at Aixu Group, you don’t have to worry about a strange executive coming from outside that day. This is sending a signal to employees: “If you are excellent, you will promote you”, and employees will have relatively stable growth and promotion expectations.

.

Otherwise, the employee worked in it for several years, and after more than ten years, he finally got to be promoted, but the boss sent an executive from outside, blocking all the promotion paths. What did the employees think?

The management of overseas business departments also follows Wang Lin's method.

In the entire talent structure of Aixu Group, there are roughly three types.

The first is management talents, including marketing positions and functional departments, such as strategy, finance, human resources, etc. After college graduates join the job, they will be management trainees for about a year, and then they will start to slow down from level 1.

If you climb the stairs slowly, there are eight levels to upgrade upwards. Those who can reach the manager level must be the best.

Second, administrative talents, including office secretary, assistant and other positions. There are no more promotions in this series of talents. They are only divided into four levels. If they go up, they can only be transferred to management or technical positions.

The third is technical talents, including production and manufacturing, process technology and other positions.

In order to cultivate talents and promote promotion, Wang Lin formed a complete management system within the company.

The first is to actively explore talents and establish talent echelons, which is a key measure for the continuous success of the internal promotion system. In order to ensure the success rate of cultivating talents, the listed personnel must have good performance and are high-potential talents. Especially high-potential,

This is the key to advancing to a higher position, preventing employees from falling into the vicious circle of "Peter's Principle".

Secondly, for members of the talent echelon list, department heads will provide various training opportunities and work tasks to train them and ensure that they can grow rapidly. The human resources department will also focus on and train these employees at the same time.

Finally, in order to ensure that the department heads have the motivation to spend a lot of effort to cultivate successors, Wang Lin strictly requires that managers of each department take the training of successors as one of their assessment results. At the same time, it is clear that if successors are not cultivated,

, you cannot be promoted to a higher position. Under the dual "oppression", the department heads make a lot of money to cultivate talents, establish a "Work and Development Plan" with their employees, and continuously provide outstanding talents for the company.

Internal training and internal promotion make employees feel more belonging. At the same time, it also makes "in Aixu Group, anyone's work can be replaced". The company relies on process systems rather than on a certain "hero" to maintain the company.

operation.

No matter which employee leaves, a successor will immediately take over his position.

This is also the reason why Wang Lin is often not in the company, but the entire company can operate well.

Wang Lin’s role is to give guidance to the country at critical moments, and the specific affairs are handed over to the functional departments below to do.

The company is a production line, and each department is equipped with online machines and equipment, and it cooperates well.

Wang Lin just needs to press the start button and the company can operate normally.

In order to better retain talents and make full use of their talents, Wang Lin also formulated an effective "rotation" system.

A certain employee joins the production department, but he may not be suitable for this position. When there are vacancies in other units, he will be released to apply for internal employees. Employees can apply according to their own matching degree. As long as the employing department is willing to accept it,

You can rotate or change jobs to work in a new department.

The benefits of doing this are, first, to promote personnel flow and avoid the phenomenon of shackles; on the other hand, some employees who want to adjust their work due to hobbies, specialties, family, career planning and other factors can avoid personnel loss through rotation.

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Li Jiaxin reported to Wang Lin, and Wang Lin also wanted to teach her management skills.

She is Wang Lin's person.

Wang Lin trusted and valued her.

Others, such as Anfang Factory, want to learn Wang Lin's management philosophy, and invite him to have a meal and drink, and ask him to go over for inspection, and his teaching will be retained.

As for Li Jiaxin, Wang Lin and she met frankly and had a lesson.

Li Jiaxin was nestled in Wang Lin’s arms and listened to his teachings.

She is also unique in this kind of enjoyment.

Even when Shen Xue and Zhou Zhou listened to him in theory classes, they did not dare to sit in his arms.

Because they were difficult to meet, they loved each other.

The most difficult thing in overseas business departments is the structure of the personnel system.

Things are done by people.

As long as you have the right talents, you can achieve twice the result with half the effort.

Wang Lin never got tired of it, and taught Li Jiaxin every bit of management to him again and again, just to let her open up the situation as soon as possible.

Li Jiaxin is not a vase. She just has average acting skills and her IQ is not low. Even her acting skills are relatively average. Compared with the actors of Xiangjiang, the actress, the actress is average, but compared with the young actors in later generations, Xiao Baicai

, I don’t know how much I win.

She learned to learn language and painting, and even Wang Lin felt ashamed of her talent in these aspects.

Now that she put all her thoughts on business management, she naturally can learn it. What's more, Wang Lin, a master, leads her into the door, and has her own company to practice, so she can learn it faster.

The two were chatting happily, and the knock on the door sounded.

Only then did Li Jiaxin reluctantly leave Wang Lin.

She was light and Wang Lin didn't feel tired after hugging her for most of the day. Instead, she felt a sweet happiness.

Zhang Jinghe came in and reported: "Mr. Wang, Mr. Li, Mr. Wilson is here."

Wang Lin didn't know who Mr. Wilson was.

Li Jiaxin said: "Please come in!"

She said to Wang Lin: "Wilson is here to interview for the position of North American manager."

Overseas business departments are divided according to 15 economic regions and set up 15 regions around the world, with one manager in each region.

In this way, Li Jiaxin, the vice president, only needs to manage these 15 professional managers and their deputy, and can manage the entire business department well.

Wang Lin nodded: "You talk, I'll sit next to you for a while."

He got up and gave the chair to Li Jiaxin, and sat on the hospitality sofa next to him.

As the light at the door dimmed, a tall and stout foreigner walked in.

"Hello!" Wilson greeted Li Jiaxin, "Hello, Mr. Li, I am Wilson. I received your call and asked me to come for an interview."

Li Jiaxin bowed slightly and made a gesture of sitting: "Mr. Wilson, we received your job search resume before. After reading it, I felt that you met our entry requirements for the position of North American regional manager, so please come and talk.

Talk about it.”

"Of course, I can take this position as you." Wilson raised his chin slightly, with an expression that was definitely mine.

Wang Lin looked at his proud look and suddenly remembered an article he had learned, the proud big rooster?

Wilson had a beard full of beard, not long, thorny, like a steel brush, and it looked like a thrust. Which woman would not have a delicate face if she kissed a man like him.

Is the rain hitting the beach?

Li Jiaxin took out a piece of material on the table and asked while looking at it: "Mr. Wilson, have you worked at Procter & Gamble before?"

"Yes, I have worked as a regional manager at P&G. P&G is the best company in the world. The managers they train are as powerful as generals trained by pastry!" Wilson's expression has always been arrogant.

It is understandable that Westerners advocate personal heroism and self-confidence.

Wang Lin’s perception of this person is still good so far.

If a person doesn’t even have confidence, how can others believe that you can be competent for this position?

If Wilson's resume was not fake and he really worked as a manager at Procter & Gamble, he would definitely be an elite talent.

The talent promotion system adopted by Procter & Gamble is the same as Wang Lin’s personnel selection, and is mainly an internal promotion model.

It takes more than ten years for an employee to go from a management trainee to climb to the manager level after layer by layer. In these ten years, if he makes too big mistakes, he will not be able to climb to this position.

After more than ten years of experience, such talents can most likely be independent and become regional managers.

The fastest way for Aixu Group to explore overseas markets is to poach people from other large companies.

There is no doubt that talents like Wilson are the target Wang Lin is going to strive for.

Li Jiaxin smiled slightly: "Mr. Wilson, you said in your resume, you graduated from Princeton University?"

Wilson nodded proudly: "Yes. Can we talk about something substantial? For example, how much salary can you give me for this position?"

"Oh, of course, we'll talk about that."

"This is the most important point. If the annual salary is too low, I don't think we have to waste time."

"Mr. Wilson, do you know the history of New Jersey College?"

"New Jersey College? Sorry, I know nothing about this school. I am here to find a job, I am here to be a manager, not a principal." Wilson said humorously.

"Well, then what do you think of Mr. Thomas Woodrow Wilson?"

"Who? What did you ask him for? I don't know this person." Wilson shook his head arrogantly, and asked impatiently, "Mr. Li, when will we start the interview? My time is very precious. In addition, there is

A company is still waiting for me to go for an interview, and they have a job with an annual salary of $300,000 waiting for me to do it."

Wang Lin was also puzzled. Why did Li Jiahuan mention these issues? Is it meaningful?

He didn't know what the academy and the name of Li Jiaxin mentioned mean.

But he believed in Li Jiaxin, so he didn't interrupt.

Li Jiaxin smiled slightly: "Mr. Wilson, our interview is over."

"What?" Wilson spread his hands incredibly, "The interview has ended before it has begun? It's over? So, is mine accepted?"

"No, I regret to inform you, Mr. Wilson, you have not been admitted, you can leave now and interview another job with an annual salary of $300,000." Li Jiaxin said calmly.

Wilson widened his eyes angrily: "Miss Li, are you playing with me? I spent precious time to come to you for an interview, but you told me that I was eliminated? You said the interview was? The problem is

, Our interview has not started yet! I want to meet your boss! I want to complain to you!"

Wang Lin also looked puzzled, feeling that Li Jiaxin's behavior this time was a bit difficult to understand.

He looked at Li Jiaxin and wanted to hear what she said.

Wilson was already angry and glared: "Miss Li, I must hear your explanation!"
Chapter completed!