Chapter 376 Experience Store
When everyone left, Yang Hanwen stayed alone. After they all left, he said to the boss with a little nervousness: "Boss, do you have time? I have a business plan and I want to talk to you."
His business plan is quite expensive, but it is very helpful for the long-term development of the company. He is most afraid that the boss will not agree with it.
Chen Shi's eyes glowed, and he took his copywriting and looked forward to it: "Oh? What good plan is it? Let's listen."
Yang Hanwen took a deep breath and then said, "Boss, this is the case. I want to build a cultural experience store."
Seeing the boss nodding and still smiling faintly, my heart breathed a sigh of relief and began to talk:
"Our company has become more and more rich in cultural products, mainly the boss, your physical books, comics, animations, and novel peripheral products, which have formed a large market size.
So, I want to strengthen the influence of these cultures, expand market demand, and carry out diversified consumption through the form of experience stores.
On the other hand, last year, we sold nearly 200 million physical books, and the mailing fee alone accounted for a large part.
Nowadays, the postage costs 30 million yuan every month. If we set up a experience store in each provincial capital, it is equivalent to a direct store with physical book sales, the reduced postage can almost offset the store rent.
Of course, nearly 100,000 sets of books need to be sold to offset the rent, and an average of 300 sets of books are sold every day.
At the same time, the experience store is used to display our company's products, so that readers can get closer to us more directly.
As for the store name, we plan to use your boss’ name, Chen Shi Cultural Experience Store.”
Chen Shi listened with interest, saw him pause, and commented with praise: "Haha, don't use my name in the store, you can call it Shenshi Cultural Experience Store.
Your plan is good, and I may not necessarily sell my novels? As long as what cultural supplies are good? It can also be sold.
If we can increase the influence of our company's products, even if we lose some money on the books, we can do it. So, right? I'll look at the plan first."
Chen Shi took over the plan and looked at the catalog first? Operation plan, market positioning, market analysis, profit model, concept, experience form, location selection, area, layout, capital investment, personnel construction, auxiliary marketing, etc. The plan of dozens of pages contains these details? And a store decoration picture was designed.
Chen Shi praised: "I'm pretty well prepared."
Yang Hanwen dared not be proud in front of his boss: "There are many problems. I hope you can give some suggestions to see if it works? Is it possible to actually experiment? It will cost a lot of money."
The boss’s time is precious, so Yang Hanwen dared not give a plan to the boss. This plan was discussed by several management teams of their cultural company, written the draft, and revised it repeatedly? Finally, they gave it to the boss for review.
This experience store is the last mile that connects products, brands, publishers, and writers.
It has many functions? It can provide the transaction conversion rate of physical books and strengthen the influence of writers? It enriches channels, establishes an exclusive sales network, and opens up the terminal entrance for products to consumers? It also obtains service big data at the same time? It also provides market support for enterprise transformation and product research and development.
As long as the number of fans is large enough? Everything can form an industrial chain.
In a word, it is the cultural ecosystem.
If it is formed, it will be very easy to make money, and the profit direction is diversified, low-cost, and mutual promotion.
There is a problem that has to be faced. The boss is still young now, but if it is a hundred years later, if the boss’s previous works will go by over time, his influence will become weaker and weaker.
Or if Chen Shi’s image is damaged one day, Shenshi Group’s cultural company will easily be hit.
In the group, only cultural companies rely on Chen Shi for their reliance on them.
What if Chen Shi stopped creating?
Not only did Yang Hanwen think of this, but Chen Shi also thought of it.
But Yang Hanwen doesn’t want to mention it at the moment, but Chen Shi has already mentioned it just now and supports it.
The works of Chen Shi alone are insufficient in quantity and are a bit monotonous.
If a huge network of experience stores is established, as long as there are enough numbers, compared with Qihang Group, except for online platforms, these network platforms are really incomparable.
Chen Shi commented: "This experience store can also be used as a bookstore to sell books, products around novels, and can be used as a gathering place for fans.
You can even sell food, drinks and free charging. As long as you are popular, your business will not be bad.
This market is huge and caters to readers' needs. Demand is the market and the core of the market."
Chen Shi asked while looking, Yang Hanwen was recording with a pen and a notebook, and felt that the boss’s spiritual points were very powerful and had brains.
Chen Shi was inspired and his ideas were fantastic: "Manual sales of beverages can be changed to vending machines, or even picking up robots, and the labor costs will become higher and higher, so the personnel will be streamlined.
And, we have to make something that others don’t have, or how to attract non-fans.”
"Tablets like these can be customized according to the content in the novel to see if you can get some cultural characteristics and popular ones.
Make more plans for the store design, choose the best ones, and then summarize the design advantages of each plan and uniformly decorate them.
You can also solicit opinions from fans and make a survey report. They are consumers. We can do it on our official website. If you have this resource, make good use of it. Good opinions can provide prizes. Make this plan popular, and it is also an advertisement for the experience store, killing two birds with one stone."
Yang Hanwen was really impressed: "Boss, it's so amazing. So many of us didn't expect it."
Chen Shi laughed: "What's so awesome? It's the most important thing for you to come up with this experience store. Collect more opinions from fans, maybe we didn't expect a lot."
"Well, boss, this idea is good."
"Let's do this, Mr. Yang, buy a shop in each city's pedestrian street. The first floor must reach 200 square meters. By the way, buy the second floor. The first floor displays products and sales. The second floor is a comprehensive area, various boutique display areas, and fan gathering areas. You can investigate first, what I said may not be good."
Chen Shi made some requests and said in silence: "I always feel that housing prices will start to rise sharply in the second half of the year. We will try to buy more properties in these three months. This store will continue to be opened, and it is not cost-effective to rent it. If the city is large, two stores can be built, and small cities will temporarily put it on hold.
Let’s do this, invest one billion yuan first and see how many shops you can buy.”
The world in the previous life was basically the same as this world. Chen Shi thought that housing prices would rise sharply starting from the second half of the year.
Like Chengdu, it rose by 50% in just one year.
Goldfinger does not allow him to use leverage to buy houses, and it is allowed to purchase and store them for a few years before selling them.
So he simply bought more properties and bought more than ten or twenty villas at the same time. Chen Shi planned to leave this matter to Yu Ran.
The two discussed for a long time. During this period, when it was almost ten o'clock, Chen Shi used his golden finger to increase the popularity of the store in Xinshicheng.
Moreover, Chen Shiduo screened foreigners for all mobile phone stores.
The popularity loss in this city is ten times that is normal.
Chen Shi is not short of this popularity.
Haha, I never ruthlessly make money from foreigners anyway.
Chen Shiba cannot make all the money from foreigners. He will go back wherever he comes from, but the money must be kept.
This is also true, and he brought glory to the country in disguise.
Chapter completed!