Chapter 345 The real estate is on fire
With the exposure of Chengdu’s high-end shopping malls, more media reporters and internet celebrities are digging deeper into inside information.
On the other hand, Shenshi Group also intentionally discloses the mall's information to the outside world, which is equivalent to free advertising.
But it is deliberately made mysterious, so that the outside world will take more pains to study it in depth.
The ecological business district of high-end shopping malls may not be visible to ordinary people, but the supporting residential properties have attracted more people's attention and the information has been exposed.
With Chen Shi's reputation and the powerful functions of Golden Finger, he doesn't have to worry about publicity.
What he worries about is that premature exposure and the company's unpreparedness may cause a lot of trouble.
If it were any other company, they would have already started promoting it with some soft articles.
The high-end residential community that has not been publicized originally is called Shenshi Yujingshu. The apartment type of the community is a 32-story large single-family villa.
The land for residential construction is 400 acres, the total ground floor area is about 530,000 square meters, and the underground construction area accounts for 110,000 square meters. The floor area ratio of the 30-high-rise project reaches an extremely low 2.0, the green space rate is 45%, and there are 1,100 residential units in total;
The villa area has a floor area ratio of 0.25 and a green space ratio of 63%, with a total of 100 units.
There are an incredible 3,600 parking spaces for motor vehicles in the entire community.
Extremely low floor area ratio, exaggerated greening rate, and a palace-level comfortable living experience.
The high-rise apartment types are mainly 215 square meters, 280 square meters, 365 square meters, 250 square meters to 400 square meters with double floors, and a small number of 600-800 square meters with large flat floors and double floors.
One hundred single-family villas, with a minimum construction area of 450 square meters and a maximum construction area of 1,000 square meters.
Four hundred acres of residential land, generally speaking, with a floor area ratio of about 2.5 and 18 small high-rises, the floor area ratio may be 2.5-3.5, and the green space rate is 35%, it can build more than 600,000 square meters of buildings, and it can probably do four to five thousand
Got a house.
If it is a 30-story high-rise, the floor area ratio may reach more than 3.0, not to mention the 2.0 floor area ratio of Shenshi Yujing, which is the lowest among the 30-story high-rise buildings in the country.
The ratio of parking spaces to households is 1:3, which is a rare high ratio. After all, in high-end housing, which wealthy person does not have one or two cars, or even several cars.
The ratio of parking spaces to households in normal high-rise residential areas is between 1.1 and 1.3.
Low-rise exterior walls are dry-hanged with high-end marble materials. Due to safety concerns, exterior walls above the fourth floor are dry-hanged with large aluminum plates and glass curtain walls instead of cheap paint.
Other settings in the community, such as separation of people and vehicles, own kindergarten, clubhouse, own tennis court and badminton court, gym, indoor and outdoor large swimming pool, community track, one apartment per staircase, small golf course, etc., can also be enjoyed with dignity.
The mall’s unique event facilities and recreational facilities.
Moreover, the geographical location of the community is not bad. It is adjacent to the beautiful East Lake Park. There is a subway station planned to be built within 500 meters of the community, and there are abundant educational resources within a few kilometers.
There is a fifteen-meter-wide green belt around the community to ensure the privacy of low-rise residences.
Generally speaking, the first floor and the top floor of high-rise residences are not easy to sell, and the price is cheaper than other floors. The first floor is afraid of items, garbage, moisture return, etc. in the upper floors, while the top floor is mainly afraid of roof leakage.
However, there are gardens on the first floor and the top floor. The price on the first floor is about the same as the price on the second floor, but the top floor is the most expensive floor.
The smallest unit is 215 square meters, with four bedrooms, two living rooms, three bathrooms and double balconies and gardens.
The single floor of a large loft is 3 meters high, which is higher than the average 2.8-2.9 meters of residential buildings. It does not have the depressing feeling of a single floor of a loft at all.
Each residence has a large garden terrace. It is planned to introduce various rare tree species and flowers from all over the world, and spend tens of millions of dollars to carefully carve out garden ornaments. What is even more luxurious is that each apartment has a large flat floor with an area of more than 500 square meters and an independent swimming pool.
During the construction process, the products are carefully polished, striving to create a good house that is recognized and satisfied by peers, experts, and owners.
Community culture not only involves life concepts, life patterns, and lifestyles, but also involves cultural circles and social activities.
Therefore, modern and fashionable high-end residential communities, coupled with great emphasis on the organization of community activities and the creation of a cultural atmosphere, are expensive to build.
In general, this community has extremely perfect details, luxurious and exclusive private gardens, unparalleled interior standards, top international community facilities, outstanding social culture, and inherent luxury genes. After completion,
, maybe it can become a new residential landmark in Chengdu.
The setting of this high-end residence completely subverts the design of ordinary high-end residences and villa areas.
Of course, such luxurious supporting facilities are expensive to build, and the selling price is also luxurious!
The cheapest high-rise unit price is 50,000 per square meter, the most expensive unit price is 90,000 per square meter, and the average price of high-rise buildings is 75,000.
A villa starts at 50 million yuan, and there are three highest villas in total, each priced at 150 million yuan.
This unit price is extremely high in Chengdu.
Of course, Chen Shi also asked the company to build his own villa, covering an area of nearly four acres, and had no intention of selling it.
However, the building area of a residential complex is so large, hundreds of thousands of square meters. If it is built according to normal high-rise residential buildings, it can double the building area.
Parking spaces are not cheap either. One parking space is given to each household, but each second and above parking space costs 300,000 yuan. Compared with the average parking space price of less than 100,000 yuan in Chengdu, it is really expensive.
After being exposed by the media, Shenshi Group simply took advantage of the limelight to announce the real estate information, a week earlier than planned.
Currently, the main body of the first phase of the residential area has been built halfway, and the second phase started half a month late. Both phases are progressing very quickly.
The opening requirements are different in each region. In some cities, after the property is released and the land is acquired, as long as the foundation is dug and the sales department is built, the publicity and fundraising begins, and the opening begins after the pre-sale certificate is obtained.
In some cities, you may have to wait until the main body is close to capping before you can get a pre-sale certificate before you can open the market.
Shenshi Group's publicity progress is relatively slow. The sales department plans to open at the end of the month. The opening time has not yet been determined, but the pre-sale certificate has been obtained.
If it is sold, it can indeed be sold.
But Chen Shi said that there is no rush to sell, but to burn it up first to create a shortage of real estate, then pledge money, and wait until enough popularity has accumulated before opening the market.
Anyway, the company is not short of money.
If you open the market too quickly and sell badly, it will be difficult to sell later.
It is currently in the publicity and fermentation stage, because the unit price of this property is too high. If we are not prepared to let the public see the development potential here, it will be difficult to sell the house.
Therefore, after Chen Shi communicated with the person in charge, Zhang Qian, he postponed the opening time.
Over in the business district, the construction project is currently progressing very quickly. The main building is already over one-third complete, and the prototype is already showing.
But no matter what, the information revealed about the real estate, especially the price, made netizens sigh.
"The total price of each high-rise apartment is at least 14 million, and the maximum is tens of millions. It is a king-level residence and a status symbol."
"Only a fool would buy it at such a high price."
"That 215-square-meter large flat-floor apartment is acceptable if it costs 35,000 yuan per square meter. After all, there are also 30,000 to 40,000 yuan in high-end properties in Chengdu."
"The high transaction price of second-hand houses in good locations in Chengdu is RMB 60,000 to RMB 70,000 per square meter. Unexpectedly, the Shenshi Group has directly set a new record for the highest house price in Chengdu. This is directly compared to the price in Beijing, Shenzhou and Guangzhou, and even exceeds the unit price of ordinary high-end residences."
"You only pay attention to the housing prices, but you don't notice that the high-rise buildings and villas are all renovated and delivered, as well as its unique top-level facilities, supermarkets, markets, and Chengdu's future landmarks and commercial centers."
"Upstairs, it's too early to say that Chengdu will be a future commercial center. It's still unclear whether it can be built."
"A construction project covers an area of 1,000 acres and the investment exceeds 20 billion. No real estate company has been so generous."
"The investment in a real estate project exceeds tens of billions. Although residential buildings only account for a part of it, I really don't know where Shenshi Group got its confidence. If it loses money, this real estate will become an unfinished building."
"The investment risk is too high. If you invest in other real estate properties, there may be room for growth in a few years. But this property of Shenshi Group has a ceiling from the beginning. Where does the room for growth come from?"
Most netizens still criticize the high housing prices, but only a small number of netizens support it.
But no matter what, Shenshi can attract the attention of tens of millions of netizens without spending a penny on advertising. The marketing is considered a success.
In recent years, house speculation has been going on all over the country, and it has become more and more intense in the past two years.
Faced with the huge price gap and the overly loose purchase restrictions, the mentality of three generations of a family to buy a new house through lottery and make money after buying it, everyone hopes to take the opportunity to get a piece of the pie.
Even in Chengdu, investment funds from all over the country are pouring in. Chengdu is no longer the Chengdu of Sichuan Province, but has become the Chengdu of the people of the whole country.
A large number of investors and poor real-time buyers are sharing the supply of housing that is already in serious short supply.
Different from the home-based purchase restrictions in major cities across the country, Chengcheng's purchase restriction policy is based on natural persons. Each citizen can buy one. If you have a foreign household registration, you will need two years of social security. That is to say, no matter how many homes you have in the past,
, if there are 5 people in a family, there are 5 room tickets.
Chen Shi saw that his real estate was on fire, so he simply added fuel to the fire, consuming one million people in the high-end mall every day. At the same time, he asked Zhang Qian to do a good job in reception work and building security.
One million people per day is equivalent to one million people paying attention to Chengdu's high-end shopping malls every day, and increasing their desire to buy.
Even if it is not easy to sell, if the base is large, there will always be rich people with purchasing power.
In the first few days, only twenty or thirty people came to observe the real estate every day. But after Chen Shi used the golden finger, suddenly tens of thousands of people came to the vicinity of the real estate every day.
Chapter completed!