The auction will be held at three o'clock in the afternoon on September 10th, and will be held in the bidding opening hall on the second floor of the Xuhui District Public Resources Trading Center.

Chen Shi and others once again visited the land to be transferred in the morning to understand the current situation of the land.

In fact, Zhang Qian has taken people to explore the intended plot of land many times, photographed the surrounding environment, and made documents for Chen Shi to review.

The day before yesterday, as bidders, Chen Shi and Zhang Qian both read the land transfer auction documents in detail.

And the bidding deposit has been remitted to the designated bank account, and the bidding application materials have been prepared and delivered to the Public Resource Trading Center as required. Otherwise, the bidder will not be allowed to participate in the pre-qualification review and will not be qualified to bid.

Several people had lunch, took a rest, and came to the trading center with the "Bidding Notice" issued by the trading center, the bidding voucher and the bidding sign.

At 2:45 p.m., the review was confirmed to begin.

The information was announced by the Shanghai Natural Resources and Planning Bureau. The auction will be an on-site auction.

In addition to the land transfer method of on-site auction, there is also an online auction method.

A total of 14 plots were auctioned in this auction, of which 9 plots were purely residential, commercial or residential planned plots, 3 plots were purely commercial or office, cultural and entertainment plots, and 1 plot was for a public gas station.

Among the 9 plots of land that are purely residential, commercial or residential, 2 belong to the center of Xuhui District, and one of them is a 377-acre plot of land south of the Huangpu River in Xuhui District that Chen Shi is interested in.

Chen Shi and Zhang Qian came to the trading center. Even though he was wearing a duck cap, he was still spotted by several sharp-eyed media reporters standing guard.

However, he and Zhang Qian entered the venue without being interviewed. Interviews were not allowed in the center of the venue, otherwise they would be kicked out of the venue by the staff.

Chen Shi was sitting on the left side of the fourth row. He glanced at the people participating in the auction and saw Mr. Wang of Yida Group and his son in the middle of the fourth row.

The two looked at each other for a moment, and then both laughed.

Chen Shi turned around and saw many people looking at him and smiling and saying hello. Zhang Qian introduced him to the big guys participating in the auction in a low voice.

"Chairman, that's Mr. Wang from Yida over there. They came to the auction this time, and they probably took a fancy to that piece of land, otherwise they would rarely participate in auctions worth tens of billions."

"The middle-aged man in the front right of the third row, wearing a white polo shirt, is Mr. He, the senior executive of Yike. He is responsible for land reserves and real estate development in cities such as Shanghai and Chengdu. This man is very smart and capable."

How many companies participated in the auction, with a total number of more than 200 people? Zhang Qian only introduced important people.

Due to shortage of funds and investment risk issues, some real estate companies also have other non-real estate companies participating in the auction as equity partners.

In some cases, several real estate companies jointly purchase a land plot, and then, depending on the financial situation, they obtain their own small plots and develop them together. This type of partnership is very common.

...

"Dad, do you know Chen Shi?" Xiao Wang followed his father's eyes and saw an incredibly handsome man. Even he was jealous.

Rich, talented, good-looking, low-key? Strong? And he was recently awarded the title of "World's Greatest Writer" by literary lovers around the world. Apart from being rich, he is not very envious, and he can't compare to anything else.

He had to admit this.

Xiao Wang rarely reads novels? This is not his hobby, games and beauties are.

But this young man? He had to admire him.

"We know him, but haven't interacted with him before? This young man is great, we can make some friends." Lao Wang said in a low voice. He didn't talk much. He was very concise.

"Huh? How did Shenshi Group enter the real estate industry? Isn't it good to play literature?" Xiao Wang responded casually, saying different things, it is difficult to become friends.

It is estimated that others will not play with him. I heard from the rich second generation in Chengdu that they have never heard of Chen Shi entering their circle. I don't know whether it is disdain or dislike.

"I don't know, you should mind your own business. After all, I have built a big business from scratch. You are not too young to continue playing like this." Lao Wang replied calmly, having played so much.

Woman, if you can, give me a grandson.

When the topic of passing on the family line came up, Xiao Wang didn't want to answer the question.

I didn't have to wait long, and the time quickly arrived at three o'clock in the afternoon.

A middle-aged male auctioneer wearing a thin dark suit with an elegant appearance has been standing on the podium for a long time. There are two notaries on his side.

"Welcome everyone to participate in Shanghai's September land transfer auction. I will preside over the auction today. There are a total of 14 plots in this land auction..."

The auctioneer made a simple opening statement and then introduced the general situation of the auction. At the same time, the projection screen on the back wall also played relevant information and videos about each plot.

Soon, the first plot of land went up for auction.

The auction is for a land plot in Fengxian Nanqiao New Town. The land is used for ordinary commercial housing. The starting floor price is 23,000 yuan per square meter, and the total starting price is 4.23 billion yuan.

The price of this land is not low. The floor price is so high that the real sales price must be more than 40,000 yuan.

In this area, the average price of new homes is just over 20,000.

Even though the land was very good, it was still too expensive, and many people at the scene shook their heads.

The auctioneer called three times, but no one took the bid.

When it was about to pass the auction, Longjiang Group put up a sign and bid 4.23 billion yuan, but there was still no competition. In the end, there was no transaction, that is, the premium rate was 0%, and the total sale price was 4.23 billion yuan.

If you don’t take the photo, it’s probably a failed photo shoot.

In recent years, land prices have been set very high, and unsold auctions are common.

Of course, it is also possible that these real estate companies communicate privately about who has chosen which plot of land, and then everyone takes turns to bid. This time it is from the Longjiang Group. Next time the soil is auctioned, Longjiang will participate in the auction as a formality, just to show off.

But it won't grab land.

This is to prevent the final auction price from being too high, malicious competition, and no one benefiting from it.

The government also has this consideration in mind, and the starting price will be very high and fluctuate with the market price.

If these real estate companies all have their eye on a certain land parcel, like the land plot Chen Shi is interested in, there are not many good land of this size in Shanghai's land transfers in a year, then everyone will rely on their strength.

But generally speaking, a premium of 20-30% compared to the auction price is normal. If it exceeds 30%, it is a very high auction price, so investment needs to be cautious.

If the premium is more than 40% compared to the real auction price, it is an extremely high price and it is very likely that the development will suffer a loss.

After all, the profit margin of real estate companies selling houses in recent years has not been as high as before. Due to policy issues, 10% after tax is considered very good.

Every year, I don’t know how many real estate companies with poor financial strength go bankrupt due to various problems such as capital chain, and the development of real estate projects is unfinished. This industry is not easy to get along with.

Next, take turns to the second and third plots.

The plot of land that Chen Shi was interested in was ranked last. At this time, he was sitting and feeling the tense atmosphere of the auction site and his bidding skills.

Some bidding techniques are still familiar. In the final analysis, bidding is mainly a psychological tactic.

Pre-emptively, the moment the auctioneer announces the starting price, he raises his placard decisively to seize the starting price and squeeze other bidders to the next price.

In many cases, a large price increase will discourage other bidders and force you to use the starting bid to win the auction item.

In fact, bidders should try to avoid integer prices when setting their own psychological prices. They can set a slightly higher price to avoid others seizing the integer prices.

Many buyers like to make large "jump bids" at auctions to show their strength and courage to win.

But in many cases, the price of a "jump bid" is often much higher than the price of other bidders.

In fact, the above routines are just tips. In the real estate industry, people who participate in auctions are all veterans and have participated in countless auctions.

If it is a work of art that is difficult to appraise, shouting a bidding price that is higher than the auction price may really frighten competitors who rarely participate in the auction.

However, land auctions cannot persuade bidders by scaring them away. For example, the land that Chen Shi is interested in has a starting price of 23 billion. Simply calling for 30 billion will not scare these old fritters away.

For each piece of land, during the publicity period, companies interested in bidding will conduct in-depth research on it, including how to develop it, cost control, marketing, how much profit it can make in the future, etc. There will be a set of processes and plans, and a reserve price.

If the bottom line is 30 billion yuan, and if you feel that spending 30 billion to buy it is worth developing, you should still bid according to the original plan, as long as it does not exceed 32 billion yuan, it will be fine. It would be better if you can save some money.

Moreover, directly shouting a high price, there are so many competing companies, and they don’t even have a chance to raise the price. It offends all the companies that are interested in bidding for this land for no reason. It is better to let others offend others. On your own side

Just offend one party.

The government that invites bidders also doesn't like to jump in price.

If the price jumps like this in every auction, it will be difficult for the government to invite others next time. It can't even show its face to show its company's strength and presence by bidding once. Why do you want to show your face to others?

Healthy competition is the right path.

It's even worse for you. If you bid too high a price, you'll increase your costs in vain.

Therefore, when the price is much higher than the starting price, the bidder should take a step-by-step approach and bid strictly according to the price increase to hide his strength and bidding intention, confuse other bidders, and avoid overbidding in the final transaction.

High risk.

Also, with the techniques of malicious auctions, if you are not a bitter enemy, you will not deliberately bid for things you do not need to confuse other bidders.

These old routines have long been left behind in real estate companies that often participate in auctions.

The last plot is also the finale.

[Plot number: sh-h170905

Location of the plot: The southern extension of Huangpu River in Xuhui District... (pictured)

Land use: commercial;

Service life: 40 years in business

Total land area: 251,300 square meters

Usability properties: floor area ratio...green space ratio...

The second is the land situation. The starting price is 23 billion yuan, the bidding deposit is not less than 20%, and the price increase range is an integer of 2 million yuan.

The third is the land location and planning map.]

After the auctioneer finished his introduction, he immediately called to start the auction of this piece of land.
To be continued...