This year's summer vacation is more active than in previous years. During the SARS months, it was like a sword pressing on the heads of the people across the country, which made them depressed for a long time.

Now that SARS is basically over, everyone is ready to relax and eliminate the boredom caused by SARS.

This idea is basically based on students and young people.

Most of the migrant workers continue to be busy at work, and because of SARS, the domestic economy has been affected to a certain extent, and their income has generally decreased. Everyone has a difficult life, and they can only earn more money to replenish their income.

Under such circumstances, it will definitely have an impact on the movie box office market, which has just returned to normal.

But it has not yet reached the point where life and death are determined. In the current movie market, movies are not for ordinary consumption.

The real main consumers are mainly movie fans and young people. Even for the Lunar New Year period, the proportion of the first two must reach more than 70%.

China Film Group, conference room

Cao Xuan saw the famous Mr. Han, who looked ordinary, had a big head, and looked a little mean even when he smiled.

Today is the release discussion meeting for "When Men Are in Love". When this movie was still being shot, Cao Xuan decided to find China Film to distribute it.

The full name of China Film Group is China Film Group Center. It was established in 1999. It was formerly composed of eight units including Beijing Film Studio, China Film Company, China Children's Film Studio, and China Film Co-Production Company.

He is in charge of film and television production, and has many theater chains under his control through holding, equity participation, and cooperation. He is a well-deserved giant in the mainland film field.

The most awesome thing is that China Film Group is in charge of the management of imported films. In other words, whether it is Hollywood, Europe, Japan or South Korea, if foreign films want to make money in mainland China, China Film Group has the final say on how many and which films to enter each year.

If someone is rich and has theater chains, they can also arrange for imported blockbusters and official endorsements. Who dares to compare private film companies with them?

Of course, no matter how great China Film is, it is just a film company with people in charge. At least as far as Cao Xuan and Fanxing are concerned, it is not to the point where they want to embrace China Film.

If Fanxing Cinemas had not just started, with a small scale and a shallow foundation, Fanxing itself could have done the one-stop service of [production-distribution-screening].

But nowadays, Fanxing Cinemas is still a small company, and it is intimidating to other companies, but it is still a younger brother to China Film.

If "When Men Fall in Love" wants to get a good box office, it's best to cooperate with a mature company like China Film for its distribution rights.

As Cao Xuan's first film, "When a Man Falls in Love" still has enough gimmicks, and the industry is very optimistic about it.

Bona's Yu Dongdu personally came to the door and wanted to win the distribution rights of the film, but Cao Xuan felt that China Film Group was bigger, so he chose the latter.

China Film Group did not disappoint Cao Xuan's expectations. Vice Chairman Han Sanye supervised the project in name only, and sent a deputy general manager to personally take charge of the project.

The film "When Men Are in Love" is being released nationwide, including Hong Kong and Taiwan. It has also contacted Singapore, Thailand, Malaysia and other Southeast Asian regions, and is expected to follow up on the release.

As for Japan, South Korea, Europe and the United States, China Film Group also has connections, but the requirements for film introduction are quite stringent and they are still negotiating.

Not to mention Europe and the United States, Japan and South Korea are still promising. After all, Cao Xuan is well-known in Asia, and it is a romance film with no cultural barriers. Even if it cannot be screened, it can be released on TV and DVD.

This kind of distribution scale is difficult for Fanxing itself, and it is difficult for other distribution companies to achieve this level.

Even if the so-called "simultaneous release in Asia" can be achieved, the scale of overseas theater release is highly questionable.

At least China Film Group has given Fanxing a guarantee that the number of overseas screens will not be less than 300.

Although this number is still not high, it is not low either. The box office is strong, and local theaters are naturally willing to follow up and increase the number.

However, large scale also has its disadvantages.

That means seeking stability in doing things, using power to overwhelm others, and not innovating easily. Cao Xuan never relaxed his eyebrows after seeing the distribution and publicity plan presented by China Film.

Except for the gimmick that Cao Xuan participated in a movie for the first time, everything else was ordinary and without any surprises!

At least in Cao Xuan's own opinion, this publicity plan has no point of attracting him to enter the cinema. No matter how many cinemas show it, it is of no use if the audience does not come in.

The look on Cao Xuan's face was seen by several people in Zhongying. Before the explanation of the plan was over, Mr. Han took the initiative to stop it.

"Mr. Cao, do you have other ideas?"

After all, Cao Xuan is now considered a big shot in the entertainment industry. Calling him Xiao Cao is a bit presumptuous, and calling him by his first name seems stiff. Calling Xuan Zi is not a close relationship, so Mr. Han used a more neutral title.

"Director Han, that's it..."

Cao Xuan pondered for a moment, then said directly: "This plan is a bit lackluster and somewhat different from what I expected. We actually have a publicity idea here, why don't you guys listen to it."

"Okay, we are all ears."

Han Sanye's words are really not a strange thing. In his opinion, Cao Xuan became famous at a young age and is extremely rich, so he must be extraordinary.

In addition, Fanxing's previous film and television music projects have always been very impressive, and many stars have been introduced one after another. Obviously, they have experience in publicity and hype, and maybe they really have some insights.

"Actually, we have planned several important publicity points for this movie. As mentioned earlier, it is my first time to participate in a movie. In addition, it is also the first time for Hu Jing to participate in a movie, so she can also make a fuss."

"By the way, I can also stir up the scandal between the two of you."

A staff member from China Film Group added that Cao Xuan gave him a teachable look.

To be honest, I don’t know if it’s because he thinks the scandal involving Cao Daguan is not new, or if it’s hard for state-owned enterprises to take the initiative to promote this. Anyway, China Film Group didn’t even think of this, leaving Cao Xuan a little speechless.

However, it is now clear that the leaders of China Film and Television have no intention of objecting, and [Cao Hulian] will make a comeback again.

An international king and a famous actress, even old news is attractive enough.

For publicity and marketing, it doesn’t matter if the tricks are old or old, as long as they work, as long as there is attention, Cao Xuan can have a fight with the Empress of the East Palace [break up - cold war - make up - cheat - break up - make up]. The entertainment industry has been bloody for years

drama.

However, Cao Xuan doesn't want to fool his fans, and he doesn't like his private life to be exposed. In addition, he is afraid of being out of touch, so he only speculates on scandals during the promotion period and tries to keep a low profile on a daily basis.

In addition to the male and female lead's film debut and scandals, Cao Xuan also raised two points.

Summer holiday and Chinese Valentine's Day.

There is currently a public opinion in the Mainland film industry that the summer season is very cold and belongs to the off-season of the year.

Therefore, every year high-quality domestic projects compete for the Lunar New Year and National Day stalls.

But in fact, this is a fallacy. The summer season of mainland movies may not be outstanding, but it is far from being poor.

The concept of summer movie originally came from Hollywood, which is from May to August every year. Every summer is the peak season for the release of new Hollywood movies. Various new movies compete with each other, which makes the media and movie fans excited.

The domestic summer program was first proposed in 2001 by Huang Jianxin, the future director of "The Founding of the People's Republic of China".

The movie "Who Says I Don't Care" directed by him, starring Feng Gong and Lu Liping, was billed as "China's first summer entertainment film".

But it is a pity that in the end, the box office was only 14 million. Although it ranked sixth in the mainland box office rankings of Chinese-language films that year, it can hardly be called a success.

As a result, although summer movies in the mainland have been proposed, and there are concepts such as blockbusters, entertainment, and commerce, Chinese-language films have almost no outstanding results, and have instead become the exclusive preserve of Hollywood blockbusters.

Last summer, "Star Wars: Episode II: Attack of the Clones" and "Spider-Man" jointly earned nearly 100 million at the box office, and "The Gunman" and "Skyline" together had almost 40 million.

In this mainland film market, where the total box office is only 900 million, it is not bad by any means.

But even so, due to various aspects of psychology towards Hollywood, the domestic film industry still does not pay enough attention to the summer season.

Until 2003 in the original time and space, two imported films, "The Matrix 2" and "Finding Nemo", and Cheng Long's "The Dragon Reborn" jointly won more than 100 million in box office.

With a stable box office of more than 100 million for two consecutive years, many people saw the potential of the summer season.

After much consideration of the new picture, Boss Zhang and Lao Mouzi named the new film "House of Flying Daggers" as a summer blockbuster. It was released in the 2004 summer season and earned 156 million at the box office.

It is precisely because of this movie that domestic film companies and theaters saw the potential of the summer season and increased their investment in exploring it, eventually becoming one of the top peak season schedules in the domestic film market every year.

Therefore, while the industry generally did not pay much attention to the summer season, Cao Xuan realized that this was a blue ocean.

"When Men Fall in Love" can definitely play the role of a domestic summer movie.

It can't be said to be a blockbuster, but it can be said to be the first domestic commercial film in the summer season.

Mainland commercial films are a rarity these days. Many Mainland directors are not ashamed to talk about money and talk about art. On the contrary, Xiangjiang directors talk about box office and are more favored by the market and audiences.

Last year, "Hero" was promoted as a commercial blockbuster, and the industry and film critics scolded Lao Mouzi.

However, its global box office total is 177 million US dollars, equivalent to more than 1.4 billion yuan, which is more than half of the total box office of the mainland film market in 2002.

Cao Xuan is an actor and a businessman.

"When Men Fall in Love" is essentially a commercial film. It focuses on the commercial film brand and attracts movie fans, which is completely normal.

Not only does Cao Xuan disdain talking about money, he also puts box office first.

If he wasn't afraid of self-defeating and the environment didn't allow it, he would have wanted to market [domestic commercial movies vs. Hollywood blockbusters] and forcibly bundled "The Matrix 2" so that he could gain popularity even if he couldn't win.

In addition to the summer season, "When a Man Loves" is scheduled to premiere on August 2, and August 4 is Chinese Valentine's Day.

A *****, if it didn't stir up the concept of "Valentine's Day" in China, Cao Xuan would be sorry for Goldfinger, and the slogan would be improved.

[Giving roses on Valentine’s Day abroad, watching movies on Chinese Valentine’s Day]

[Flowers are similar every year, people are the same every year, when we meet on the magpie bridge, we watch movies together]

[Seven is an odd number, watch a movie and make up an even number]

[In heaven and earth, we meet each other on Chinese Valentine's Day. In this life and past lives, we are destined to be deeply in love. After watching the movie, we sleep together]

[You and I are speechless beside the Magpie Bridge, so why not watch a movie and keep our love forever]

[Come to the cinema on Chinese Valentine's Day and meet your Cowherd/Weaver Girl]

【……】

Cao Xuan doesn't care whether it's embarrassing or not. Anyway, for today's audience, there are still few business routines to see. As long as it is fresh, it can attract people.

Romantic Chinese Valentine's Day, watching a love movie with your favorite partner is enough to attract many young people.

Girls love romance, and it doesn’t matter if boys are romantic or not, but if you make an appointment to watch a movie, the mood is right, and the time is right, the rest...
To be continued...