Chapter 333 Sporting Goods Company
After some bargaining, Chen Qiang finally decided to broadcast the basketball game on TV.
In the current situation, only competitions held at Madison Square Garden are suitable for television broadcasts.
The NBC's base camp is in New York, and the TV signal transmitting station is also in New York. If television broadcasts are to be conducted, the broadcast signal can only be sent from New York. According to the technical conditions at that time, only competitions held in New York City could convert the live picture into a TV signal, and then spread to the United States through the TV signal transmitting station in New York.
In the future, only a TV broadcasting car is needed to transmit TV signals anytime and anywhere. Those outdoor anchors can broadcast live to the audience with a mobile phone. In the 1940s, there were no TV broadcasting cars and network communication technology, so it is impossible to broadcast live anytime and anywhere. In that era, there were no satellites and wired signals needed. If you want to do live TV, you need to make various preparations in advance, you need to set up cameras, arrange lines, and prepare special signal transmission equipment.
These harsh TV broadcasting conditions are destined to be able to broadcast sports games in New York City. If you switch to other places, such as Boston, Philadelphia, and Chicago, even if you assume a camera, the TV signal will not be able to transmit to New York City at all, unless you use a signal transmission line to connect these cities. NBC said that they will definitely not pay high costs to broadcast sports games to lay lines between the two cities.
So the only one who meets the conditions for television broadcasting is to be in Madison Square Garden in New York, which means that only the home game of the New York Knicks can be broadcasted on television.
In terms of the current frequency of the game, the Knicks only play two games a week, and they also have to be divided into home and away games. On average, they are only one game in Madison Square Garden in a week. This has not yet calculated the situation of consecutive away games. If there are consecutive away games, the Knicks will not appear in Madison Square Garden for two consecutive weeks.
The average live frequency of one game a week is somewhat less in modern times. In the 1940s, broadcasting one basketball game a week was already the limit of the TV broadcaster.
In the future, when the NBA season begins, there will be live broadcasts of basketball games almost every day, and even Christmas wars will be available on Christmas. Only on some special festivals, NBA has no games, such as Thanksgiving. For Americans, the main theme of Thanksgiving is turkey, family and football. Americans have become accustomed to the Thanksgiving battles of rugby NFL, so NBA does not arrange games on this day.
The frequency of the game is held has nothing to do with the popularity of the game. It is not that the more games are held, the more popular the sport is. Football and rugby are always one game a week. Football is definitely more popular than basketball around the world, and in the United States, rugby can also play basketball.
In the future, the NBA will have 82 regular season games alone. The reason why there will be so many games is mainly commercial considerations. The league and team owners hope to have more games so that they can make more money. At the same time, among the four major leagues, NBA players have the highest salary. The average salary of NBA players exceeds 6 million US dollars, while the average salary of NFL players in rugby is only 3 million US dollars, which is half of that of NBA players.
This is a very strange phenomenon. In terms of league value, NBA is not as good as NFL, in terms of money-making ability, NBA is not as good as NFL, in terms of popularity, NBA is not as good as NFL. However, NBA players’ salaries are much higher than NFL players. The more profitable salary is less, while the less earned salary is more, which is unreasonable.
Of course, some people will say that each team of rugby has more players than the basketball team, and more people share money, and each person gets less money, so it is natural that the players have less salary.
But don’t forget that nfl’s profits are much higher than nba. For example, in 2016, nba made a profit of US$4.8 billion, while nfl’s profits had already exceeded US$13 billion in the same year, which means that nfl’s profits are almost three times that of nba.
NBA team has up to 15 people, while NFL team has up to 53 people, so whether NBA players’ salaries are high is easy to calculate.
NBA can be seen as 15 people making 48 yuan, and the average person can earn 3.2 yuan per person, and nfl can be seen as 53 people making 130 yuan, and the average person can earn 2.4 yuan per person. That is to say, the money-making ability of NFL players is three-quarters of NBA players. In this way, the salary of NFL players is three-quarters of NBA players' salary, which should be a relatively reasonable number.
However, the average salary of NFL players is only half of that of NBA players. In this regard, NBA players’ salary is indeed a bit high.
The reason why NBA players are paid high is also due to the labor-management agreement between players and the league. Whenever the league wants to limit the salary, the players will strike and then the league will be suspended. For Chinese fans, they may not be familiar with the two NBA suspensions in 1994 and 1998, but they are definitely not unfamiliar with the NBA suspension in 2011.
Before 2011, the salary of the players accounted for 57% of the basketball-related income, which also caused the team to look prosperous, and the players became richer than the team owner. In 2011, the new labor-management agreement reduced the salary of the players to 50% of the basketball-related income, but even so, most NBA teams have been in a loss state.
Since 2002, only one-third of the teams in NBA have not suffered losses. However, because the team's market value has been rising, even if the team suffers long-term losses, the team boss is willing to spend money. After all, the increase in the team's market value is enough to make up for the losses caused by operating the team.
The team is in losses, the players are receiving high salaries, but the market value is still rising. The NBA's current situation is obviously unhealthy.
This is like a listed company with very poor performance, losing money for years, and its salary accounts for a large part of its expenditure. However, the company's stocks are rising rapidly. Idiots can see that this is the dealer deliberately raising the stock price and asking you to get into the trap. And any such so-called "monster stock" will have a very bad ending. Not to mention falling from a few hundred yuan to a few yuan, there are many people who are delisting.
If NBA continues to adopt this operation method, it may be like those so-called "monster stocks", once it collapses, it will plummet. At that time, the league, teams and players will have a "three losses".
There have also been shutdowns in three other sports leagues in the United States.
The hockey NHL was suspended for one year from 2004 to 2005, which was the only time in the history of the North American professional sports league to suspend the entire season. That suspension almost ruined the entire NHL, and some people even removed NHL from the four major sports leagues at that time.
Baseball mlb has the longest history and has also experienced many shutdowns. However, it is also the repeated shutdowns that have successfully surpassed baseball and become the number one sports in the United States. Especially the players' strike in 1994, which directly caused mlb's reputation to fall to the bottom. Originally, mlb had the opportunity to compete with rugby's NFL, but it was precisely because of the 1994 shutdown that mlb directly lost the possibility of rescue. The average ticket price of mlb's league in the future is only US$33, which is one-third of the rugby nfl, which is the cause of the shutdown in 1994.
The most successful dealing with the shutdown event was rugby nfl. In 1987, there was a player strike in Nfl. The stars of multiple teams collectively fought. The team owners found some amateur players to make up the numbers, including gatekeepers, train workers, porters, and recruited some people from the British amateur league to form a miscellaneous army, ensuring that the game was on schedule and there was no shutdown, and also saving Nfl's reputation. The key is that this group of miscellaneous army performed well, played very well, and was recognized by the fans. When the strikers saw that they had no capital to argue with the boss, they could only go back and play obediently.
After that shutdown, NFL also began to focus on cultivating players in the secondary league. In addition, the rotation rate of NFL players is extremely high. There are free agents in the free agent market who want to find jobs, so NFL doesn’t have to worry about players’ strike anymore
In this regard, if the NBA wants to reduce the players' excessive salary, the best way is to vigorously train sub-leading players. Once the NBA players strike again, they will directly find sub-leading players to replace them, first ensure that the league does not stop, and then slowly negotiate. Anyway, there are countless young people in the United States who want to pursue their dreams in the NBA.
...
After completing the TV broadcast, Chen Qiang was in a good mood.
However, Chen Qiang also paid a large amount of sponsorship fees for this, but Chen Qiang was still careful. He did not give cash directly, but sponsored it in the name of advertising fees.
Paying NBC directly, all Chen Qiang got was to get the New York Knicks game on the TV, and if sponsoring it in the name of advertising fees, Chen Qiang could at least earn an advertising position.
Chen Qiang plans to advertise his gym chain and a new tennis racket. Apart from that, Chen Qiang has nothing to advertise.
"I originally thought that I had accumulated a lot of industries over the years, but when it was time to advertise, I really couldn't come up with decent things." Chen Qiang sighed helplessly. At this time, he couldn't help but remember that Little Beckland had mentioned the suggestion of opening a sports goods company before.
"World War II is about to end in more than a year, and it's time to open a sports goods company. Although rubber is still under control, sneakers cannot be mass-produced on a large scale. Now we can only make some other products first." Chen Qiang said in his heart.
Chen Qiang has asked Beckland to develop artificial synthetic rubber, but it seems to be a bit difficult to develop this thing, and Beckland's laboratory has not made any progress.
Polyethylene rubber was synthesized in 1955. Now it is only in 1944. The eleven-year scientific research time difference is not so easy to smooth. Even if Chen Qiang knew the catalyst needed to synthesize rubber, Chen Qiang knew nothing about the manufacturing process. He needed to study it slowly and countless experiments. The synthesis process alone is not long for ten or eight years.
So Beckland is completely unable to count on it. As for the current research progress, synthetic rubber is far away. Chen Qiang's plan to make sneakers can only be postponed until the end of World War II and the restrictions on rubber resources will be lifted.
"The All-Star Weekend held not long ago is a good promotion event for the New League. It is better to take advantage of this wave of basketball and produce some basketballs and sell them." Chen Qiang thinks this may be a good idea.
Early basketballs were made of cowhide, and the interfaces were stitched with thread, rather than glued like now. Those who have seen footballs should know that there was a row of very thick sutures on the football. At that time, basketballs used the same process. Between the two pieces of the balls, seven- or eight-stitch sutures were used, and the inflatable nozzle was inside the suture. Due to the technology and materials, basketballs in that era were not as durable as those in later generations.
In the future, few manufacturers will produce cowhide basketballs. At most, those basketballs that cost about 200 yuan on the Internet can feel the feel of imitation cowhide. The price of genuine leather basketballs will be sold for about 2,000 yuan.
The basketball used in NBA games is naturally the best material. For a long time, NBA official balls used were kangaroo skin because the kangaroo skin feels much better than cowhide. Australia will specially transport a kangaroo skin to the United States every year to make balls for the NBA League. Later, with the development of material technology, NBA also gave up kangaroo skin and switched to more advanced composite materials. The new composite basketball has reduced cutting, no longer a traditional eight-piece leather to make a ball, and the feel is more comfortable. The players feel more comfortable, and the ball will naturally play better. In recent years, the improvement of players' shooting percentage may also be related to the changes in basketball materials.
Chen Qiang knew that with the technological level of the 1940s, he would definitely not be able to create the basketball of the future, not to mention that the basketball of the future is all rubber inner linings, and Chen Qiang now cannot get a large batch of rubber.
So Chen Qiang planned to produce the traditional leather basketball, which also used the stitching process. The obvious stitching threads of seven or eight stitches are inevitable.
But this does not mean that Chen Qiang has not innovated. Chen Qiang plans to use embossing technology in basketball.
People who have played basketball should have been exposed to the kind of matte basketball. The surface of this basketball is not smooth and rusts to the touch. This basketball is called leather-like. The materials used are mainly synthetic leather. The expensive ones use special wear-resistant synthetic leather. However, this material is a bit afraid of water and is easy to get dirty. If you use it for a long time, you can raise dust when you hit the ball, so this ball is more suitable for indoor use. This is how it feels to the touch of the early leather basketballs.
In addition to this kind of matte leather basketball with a touch of imitation leather, ordinary basketballs use Pu material, which is the so-called Pu leather. This material is more wear-resistant, not afraid of water, and is not easy to stick to dust. The surface of the ball is covered with small protruding particles, which are anti-slip embossings.
Now Chen Qiang plans to use basketball as the first product of a sports goods company, and of course he needs to use some new future technologies, such as anti-slip particle embossing.
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Chapter completed!