New York City is the most prosperous city in the world, and it also has more than one electrical appliance business in New York City.
The invention of incandescent lamps pioneered the era of household electricity consumption in humans. From the launch of electric irons in the early 20th century to the later vacuum cleaners, washing machines, electric fans, radios, refrigerators, TVs, and in the 1940s, various household appliances had begun to become popular among American households. Especially in wealthy cities like New York, the infrastructure was complete and power supply was not a problem at all, and the popularity of household appliances was also higher.
The popularity of electrical appliances in the United States is also due to the great inventor Edison. Since inventing incandescent lamps, he has become particularly persistent in electrical products. In Edison's perception, electrical appliances are the future of the world. It is precisely because of his persistence in electrical appliances that Edison is very repulsive to internal combustion engines, or he believes that oil cannot replace electricity.
It is also for this reason that Edison missed an important investment. In 1893, the main engineer in Edison Lighting Company once made suggestions to Edison to use internal combustion engines to develop civilian vehicles, but Edison rejected it.
Later, the engineer left Edison Lighting Company and in 1901, he established a racing company with a man named Henry Leland. The company's name was Cadillac. Two years later, the engineer left Cadillac and founded another automobile company, specializing in the production of civilian cars. The company was Ford Motor. The engineer was the founder of Ford Motor and the famous Henry Ford.
Henry Ford was once a horseman under Edison. If Edison was willing to accept Henry Ford's advice and invest in cars, perhaps the American automobile industry would have become Edison's world.
In that era, household appliances were also high-end industrial products, and opening an electrical appliance business was also a very high-end thing. It felt like opening a 4S store now. When a customer walked into an electrical appliance business, he was treated similarly to visiting a 4S store now.
The restaurant owner Donald decided to buy a TV to attract customers, so Donald came to an electrical appliance store. Soon after, he took away a TV with satisfaction.
The clerk of the electrical appliances store personally delivered Donald to the door. The TV is also a relatively expensive luxury. Those who buy this kind of thing are rich people. Of course, the clerks have to let this rich customer feel at home. If they just come to buy bargains such as electric irons, the clerks probably wouldn't be so enthusiastic.
The clerk sent Donald away and calculated the sales commission he could get. At this time, the boss of the electrical appliances company was holding the phone and urging the manufacturer to goods.
"You're giving me fifty TVs. You're right. I just asked for fifty TVs the day before yesterday, but now I've sold them all. I can't sell the samples on the display cabinet to customers!" The owner of the electrical appliances company said to the phone.
After putting down the phone, the owner of the electrical appliances shop lit a cigarette for himself, took out the recent sales record, and looked carefully.
"In recent times, the sales of TVs have increased so much. New York is indeed rich people everywhere. There are so many people who are willing to spend so much money to buy an iron box that can see images!" The owner of the electrical appliance company sighed.
...
David Shanov's factory mainly produces radios and phonographs, and the production and sales of TVs are much smaller.
Before 1939, David Shanov had high hopes for TVs and had vigorously promoted them. For example, the TV promotion activity at the New York World Expo in 1939 was a very successful marketing case. However, with the outbreak of the war, David Shanov also stopped the research and development of TVs.
The price of TVs is much more expensive than radios. This expensive and niche product is destined to be impossible to have huge sales like radios. Another reason is that the war is coming, and David Shanov wants to provide advanced radio equipment to the military. Therefore, after the war begins, David Shanov's main focus is on military radios, and he is not so concerned about civilian TVs and radios.
At this time, David Shanov was also busy with the military's mission. The Allied forces had begun to counterattack the European continent. Radio communications across the European continent became important. David Shanov wanted to establish a radio communication station for the Allied forces that could cover the European range so that all Allied troops could receive the command of the command in a timely manner.
David Shanov rubbed his temples all morning and felt a little tired. He not only had to provide radio facilities for the Allies, but also the chairman of NBC. In addition, he had to take into account his own business. It was indeed very tiring to take care of his three major tasks by himself.
However, David Shanov has long been accustomed to this busy work, but work can make him feel fulfilled. For David Shanov now, work is no longer as simple as making money. What he prefers is the satisfaction of achieving success in his career.
A statistical report appeared in front of David Shanov, which was the sales of Shanov's radio, record machines, TVs and other products.
"The sales of radios have not changed much, and the sales of record machines seem to have decreased. Have people stopped listening to music recently? Why has the sales of TVs increased so much?"
David Shanov was slightly shocked. He had long been used to the pitiful sales of TVs, but in the past two months, the sales of TVs have increased rapidly.
"Have you had any more money-making skills recently? Why are everyone starting to buy TVs?" David Shanov said to himself.
Based on his sensitivity to the market, David Shanov immediately sent someone to investigate the sales of the TV. David Shanov soon learned that those who bought the TV recently were all restaurants or hotel owners.
David Shanov couldn't help but remember that the TV director had reported to him before that he wanted to broadcast a basketball game.
"Is it because of the broadcast of that basketball game? The broadcast of basketball game can bring such a big market?" David Shanov felt that this was a bit incredible.
David Shanov still underestimated the potential of TV. Radio was at its peak. Even David Shanov did not realize what changes the TV would bring to human life.
The United States is the most industrially developed country in the world. Before the end of World War II, about one percent of households in the United States had TVs, and radios were essential household appliances for every American family. So people in the 1940s would never realize that the small iron box with a screen was the future of the media industry.
In the future, there will be many bars in Europe and the United States. A row of TVs will be hung above the bar, specifically for playing sports games, and even sports restaurants or sports bars. Whenever there is a sports game, fans will gather wherever they drink and watch the game. Some people can also make money by using sports betting. In Europe and the United States, going to bars to watch sports games has become a kind of sports culture.
The reason why this sports culture was formed was that the early TVs were expensive. Ordinary people thought that spending so much money to buy a TV to watch the game was a bit unworthy of the money. It was better to go to a bar to have a drink and get a bar TV. If you drink wine, you can watch sports competitions. The money from buying a TV has been going to the bar for several years.
Over time, European and American countries have formed this kind of sports culture of watching football in bars. Even if they can afford a TV later, people will choose to go to bars to watch football. Of course, some people really want to save money to go to bars. After all, the copyright of sports competitions in European and American countries is expensive, and many sports competitions require additional subscriptions to watch. Just like watching Tencent Sports broadcast games now, some games can only be watched by spending money to get a membership.
Cable TV in European and American countries is also expensive. In 2019, more than 7,000 households in the UK still used black and white TVs, which is difficult to find in the frivolous market in China. The reason why so many people in the UK watch black and white TV is because the fees paid for black and white TV are only one-third of those of color TVs, and watching black and white TVs can save money.
There are also bars in China that specialize in watching sports competitions, but only a few are concentrated in first- and second-tier cities. It is almost difficult to find third- and fourth-tier cities, and small 18-tier cities are even more difficult to imagine. In comparison, there are bars in a town in the United States that can watch sports competitions.
After all, China's sports industry is not as developed as others. Developed countries in Europe and the United States first developed the sports industry and then popularized TV. People watched sports competitions on TV very early. Moreover, the early TV programs were scarce and boring, so sports competitions became the most exciting TV programs.
In the United States, in the 1950s, TV stations began to broadcast rugby games. In the 1968 Mexico Olympics, Western Europe and the United States had already started to push color TV signals. In the 1970s, many British people changed their black and white TVs to color TVs in order to watch Wimbledon games. It can be said that many people in developed Western countries really bought a TV to watch the game.
China first popularized television and began to develop the sports industry. When sports broadcasts entered the TV industry, TV programs were already very rich, and sports competitions were just one of the choices.
CCTV only established the Sports Department in 1980 and began to report sports news. In 1995, the Sports Channel was established and China had an official TV channel to broadcast sports competitions. At that time, color TVs had already entered thousands of households, and many people even had "big color TVs".
For Chinese people, when they first came into contact with TV, there were already TV series, "The Great Hero Huo Yuanjia" introduced in 1983, and "Shanghai Bund" introduced in 1985, perhaps many people's most primitive impressions of TV programs. With the popularity of TV sets, the people have become accustomed to watching excellent TV series such as "Desire", "The Story of the Editorial Department", and "The Legend of the New White Snake" in front of the TV sets. The TV series has been popularized for several waves, and sports competitions have entered the TV broadcast. At this time, TV shows have long been occupied by TV series, and sports competitions have lost the opportunity.
The same is true for the entire sports industry. Developed countries have completed industrialization very early, and have free money and free time to develop sports. Sports occupy many people's spare time and have also created the world's top sports leagues.
When China solved the problem of food and clothing, entered industrialization, and finally began to develop the sports industry, technological progress also gave people more choices. In addition to playing football or basketball, young people can also play League of Legends and Honor of Kings, watch short videos, watch female anchors, and lick goddesses on social software. In addition to sports, there are too many choices!
When China began to develop sports as an industry, various new forms of entertainment followed one after another, and sports also lost the opportunity.
...
Not long ago, when housing prices in New York were at a low point, Chen Qiang invested in real estate in New York, and even bought a whole building. Now Chen Qiang took out a building as Nike's office building.
In addition to office work, Nike's R&D department is also in this building, which means that the shoemakers are all doing research and development here.
For these senior shoemakers, it is not difficult to make a basketball with cowhide, and embossing on the surface of the basketball is not difficult, so the embossed basketball samples were quickly delivered to Chen Qiang.
In terms of feel, this embossed basketball is really not as good as an old-fashioned basketball. Old-fashioned basketball uses the inner layer of leather, and the frosted leather feel makes people feel like they can't let go. Even if it is placed in the future, many basketball enthusiasts prefer the frosted feel.
The new basketball made by Chen Qiang has a much harder feel. Even if the granular anti-slip embossing is added, it will feel slipperier than the old basketball. After all, the outer layer of the leather is used, which is definitely not as soft as the inner layer.
However, new basketballs also have advantages. First of all, they are better waterproof, because the skin of animals can be waterproof. Even if the new basketball is stained with water, it will dry with a rag. In addition, new basketballs are not easy to get dirty, and the slipperier spherical surfaces are obviously not allowed to stick to dust.
Therefore, Chen Qiang's positioning of new basketball is also very simple, that is, basketballs that are more suitable for outdoor use.
The space required for basketball is much smaller than football or rugby. As early as the 1920s, indoor courts began to use indoor courts. The indoor courts are not windy or rainy, basketballs will not get wet or dirty, and the shortcomings of old-fashioned basketball cannot be reflected.
However, indoor basketball courts are a minority after all, and ordinary people still have to play basketball on outdoor basketball courts. At this time, the disadvantages of old-fashioned basketball fear of water and easy dirt are reflected.
New-style basketball overcomes these two major shortcomings, and Chen Qiang also plans to make this the focus of new-style basketball publicity.
A basketball that is more suitable for outdoor use.
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Chapter completed!