Chapter 4 The Art of Selling Newspapers
In the following time, Chen Qiang used various methods to run, but the task completion rate was still 0%.
Chen Qiang was 100% sure that the distance he ran was definitely more than 10,000 meters, but the 0% mission completion told him that it was a waste of time!
Chen Qiang was a little discouraged. Since the completion of the task did not increase at all, he did not continue running, but wandered around this area.
After walking down one by one, Chen Qiang was basically familiar with this area, but without points, he couldn't even enter any venue.
All stadiums have the doors closed. Every time they push the door, the cold sound always reminds him that he has insufficient points and cannot be used.
"What the hell is this!" Chen Qiang was a little depressed. He reluctantly returned to the sign in the middle, and then saw the sign with the exit in one direction.
"The exit, is it leaving here?" Chen Qiang walked down that direction, and then saw a road sign with the words "exit" on it, pointing to an empty road.
Chen Qiang walked along this road.
Suddenly, Chen Qiang opened his eyes suddenly and found that he was still in the straw shed, which was still old Shanghai.
"I dreamed, it turns out that those stadiums were all dreams! What a strange dream, it feels so real, it's like being there!"
Chen Qiang sighed, how much hope he had. The straw hut in front of him was also a dream. He didn't want to stay in this chaotic era. He wanted to go back to the future and return to his own era.
After a long time, the crowing sound of roosters came outside. When dawn came, Chen Qiang knew that it was time to set off to welcome the first day of his childhood life.
He took out the money, walked out of the straw shed, walked onto the main road, passed by the steamed bun shop and ate a bowl of water to cook noodles.
Although the world has not been peaceful these days, there have been no major natural disasters in recent years. As long as there are no places where there are no military disasters, food is basically a bumper harvest. Poor people still cannot get enough food. In big cities like Shanghai, food is still given priority. In addition, large-scale inflow of European and American commodities have formed competition with each other. In order to seize the market, price wars have been launched, so the prices in Shanghai were not expensive in the late 1920s.
In the old Shanghai in 1929, ordinary rice costs 14 per stone, flour costs 3 yuan per pack, and a pack of flour is about 45 kilograms. After the flour is cut into pieces, it is sold for 7 cents per kilogram. A bowl of water-boiled noodles on the roadside stall is to use three liang of noodles. Chen Qiang can still eat it.
After eating the noodles, Chen Qiang trotted all the way to Chen Ruji from Anli to buy today's newspaper.
All newspapers in old Shanghai were middlemen who made the difference, and this middlemen were sent newspapers.
The newspaper or printing factory will print the newspaper and send it to various dispatch newspapers, and then the dispatch newspaper will sell it.
In addition to delivering newspapers on behalf of others, Pai News Agency will also sell newspapers to retailers. To put it simply, Pai News Agency is a big newspaper dealer, while newsstands or newspaper boys are a little bitch dealer. The newspaper dealer cannot directly get goods from the newspaper, but can only buy newspapers from the newspaper dealer. This is a bit like the relationship between first- and second-level distributors.
The Shanghai Municipal Government may not know how many newspapers were in the old Shanghai at that time, but the Japanese knew about it. According to the investigation report of Hirojiro Sada, the head of the investigation section of the Manchurian Railway in Japan, there were about 30 newspapers in the old Shanghai owners, and they each had their own territory and did not invade each other.
Among the more important ones are Chen Ruji who came to Anli, Zhonggenji who was near Ximen, Zheng Sanji who was Zheng Yuli, etc. These are old-fashioned newspapers in old Shanghai. They have existed for decades, and some have even passed down their fathers and sons for two or three generations.
The newspaper where Chen Qiang went was Chen Ruji who came to Anli.
Chen Ruji should be regarded as the largest newspaper in old Shanghai at that time. They had two large sorting warehouses. Here, you can not only find all newspapers in the local port of Shanghai, but also find newspapers from other places such as the Ta Kung Pao in Tianjin, the World Daily in Peking, and the Republic of China Daily in Guangzhou.
Chen Qiang had been a newspaper boy for a long time and was familiar with Chen Ruji's friend. After coming to Chen Ruji's sorting warehouse, he quickly picked seven or eight kinds of newspapers.
After walking out of the newspaper with a heavy newspaper on his back, Chen Qiang suddenly felt a little guilty. He secretly touched his pocket. The only piece of ocean had turned into the newspaper on his body. Now there was only some food left in his pocket, which was about enough to eat three meals. If these newspapers could not be sold, he would go hungry the next day.
There are more than one ocean, but I actually haven’t bought many newspapers.
Taking the most famous "Shenbao" as an example, when the "Shenbao" in the 11th year of Tongzhi was just opened, the retail price of each piece was 8 cents, the fourth year of Guangxu increased to ten cents per piece, and the twenty-fifth year of Guangxu increased to twelve cents per piece, the retail price of each piece in the thirty-two years of Guangxu was one cents, the first year of Xuantong was two cents, and the third year of Xuantong became three cents, and by 1926, it had risen to four cents per piece.
Of course, this four cents are the retail price of "Sheng" and the newspapers usually buy goods at 50% or 60% of the retail price. If you sell them to newsstands or newspaper boys, it will be 70% or 20% or 20% of the retail price. Calculated at 80% of the 80% discount, it will cost Chen Qiang to buy a copy of "Sheng" for three cents or two cents, and you can earn 8 cents.
A large ocean is one dollar. If you use all of it to apply for declaration, you can only buy 31 "Declarations".
However, "Shenbao" was the most expensive newspaper in the country at that time and the largest number of pages. Another major newspaper in old Shanghai, the price was 30% and 6% at that time. Others such as "Times" and "New Times" were much cheaper, such as "Jingbao", which only published an issue in several days, were even cheaper.
Chen Qiang roughly calculated in his mind that if all these newspapers could be sold, he would be able to make 30 cents after the cost.
As a daily meal, 30 cents are more than enough, and there is even a surplus of 1 cent. Of course, it is impossible to eat meat. According to the prices in Shanghai at that time, a fresh egg would have to be sold for 2 cents and 6 cents, and a tea egg sold at a street stall cost five cents each. Chen Qiang was reluctant to spend one sixth of his income to eat a tea egg.
"I'm so poor that I can't even afford to eat tea eggs." Chen Qiang complained about the "tea egg" joke in his heart.
Then he left Chen Ruji and ran quickly towards the train station. When he encountered crowded places, he would shout "sell newspapers" twice to try his luck.
...
Being a newspaper boy is also a science. Under normal circumstances, if you want to sell things, you naturally have to find places with a lot of people. The more people and bustling the place, the easier it is to sell things.
However, newspapers can only be understood by knowing words. The majority of illiterate Chinese are in the old China, and people who don’t know big words will definitely not buy newspapers to read. Although there are many people in some places, there are not many people who can read them. It is okay to sell soy milk, sesame cakes, and roasted sweet potatoes. No one will buy newspapers.
"Where should I go to sell newspapers?" Chen Qiang looked at the sky and decided to try his luck near the train station.
In the 1920s, train tickets were also quite expensive for ordinary people. Those who could take the train were definitely not poor families, and most of them were "cultural people" who read and read.
For example, when the writer Wu Yu went to Shanghai to visit his daughter from Beijing, the train ticket cost a total of 50 yuan, which is equivalent to a salary of two or three months for an ordinary salary. If the current standards are current, the salary of two or three months for an ordinary salary would be enough to participate in a tour group in Europe or the United States, and at that time this was only enough to train tickets from Beijing to Shanghai.
There are not only one railway station in old Shanghai, and the oldest one is naturally Laobei Station. The building of the Shanghai Railway Museum is the station of Laobei Station. Taking the Shanghai-Nanjing Line to Nanjing requires a bus here. North Station is also the most prosperous railway station in old Shanghai.
The starting point of the Shanghai-Hangzhou Railway is Shanghai South Station. You have to take a bus here to go to Hangzhou. The prosperity of the South Station is second only to the North Station. Later, during the Battle of Shanghai, the South Station was blown up by people in Japan.
There were two West Stations in the old Shanghai, one was located in Putuo District, and the other was the current subway Zhongshan Park Station. At that time, both of them were small stations and there were not many people.
Chen Qiang's destination is Laobei Station, which is the most prosperous place outside the Old Shanghai Concession.
However, Chen Qiang could not enter the station, and he could not even go to the square in front of the station. He could only sway around the railway station to sell newspapers.
Because there are newspapers selling in this railway station, and there are newsstands in front of the railway station, and they all paid the "management fee" to the railway station. To put it bluntly, this is someone else's territory. If Chen Qiang dares to sell newspapers, he will be kicked out and may even be beaten.
Just like taking a train now, there are convenience stores in the train station, there are also small cars to sell catering on the train, and there are also special lunch boxes on the high-speed rail. These outside vendors cannot get in. If you go to the high-speed rail to bully a seat, others may not dare to do anything to you, but if you dare to sell lunch boxes on the high-speed rail privately, the flight attendant will definitely arrest you.
So Chen Qiang could only trot all the way around the railway station, specifically looking for places with a lot of people to shout.
"Sell newspapers, sell newspapers!" Chen Qiang shouted in the crowd.
"Little slut, what's new in the newspaper today?" asked a man in a long gown.
Chen Qiang doesn't care about the title of "little slut". If he can sell a newspaper, it doesn't matter if he is called "little slut". People who cannot solve the problem of food and clothing can only throw away their dignity and fill their stomachs.
He looked at the man in a long gown and thought that the other party should be a person who can buy newspapers, so he asked, "Sir, there is news about the Northeast Central and Eastern Railway here. Do you want to read it?"
The hottest news in recent times is the Central East Road incident. At this time, the Soviet Union had just broken diplomatic relations with the Republic of China, and the smell of gunpowder between the Soviet Union and the Northeast Army was getting stronger and stronger, and it was about to start fighting. Therefore, major newspapers will focus on reporting news in this area.
Chen Qiang didn't know this history, and he only realized what happened when he read the newspaper.
The man in the long robe waved his hand: "I don't want to see domestic affairs, I'm upset when I see them. Is there anything new in foreign countries?"
"Yes, the US stock market has risen sharply." Chen Qiang replied, which was what he just saw from the newspaper.
The U.S. stock market did rise very well in 1929, and the industrial production index doubled compared with 1921. But this is a precursor to the collapse of the stock market. It won’t take long to arrive, and the worst economic depression in history will be coming. At that time, you have to queue up to jump to the roof of the Empire State Building.
But the man in the long gown was still dissatisfied with the news. He spoke, "I didn't buy American stocks, what does it have to do with them whether they rose or not? Is there anything else? I want to hear something good!"
"This person is interesting. If you want to watch foreign news, it must be a good thing. It doesn't matter if you give it to foreigners. What are the good and bad things?" Chen Qiang muttered in his heart, but he couldn't say that.
He thought about the title of today's newspaper, and asked, "Japanese Prime Minister Yoshiichi Tanaka is seriously ill and may not be able to live long. Is this good news?"
The man in the long garment was obviously very interested in this. He showed a hint of satisfaction on his face, and then he said, "I want this, give me one!"
At this time, Tanaka Yoshiichi had been removed from the position of prime minister by the emperor because his explanation of the Huanggutun incident was inconsistent, but in fact it was just an excuse. Tanaka Yoshiichi broke the political balance in Japan, and the emperor and the elders had long been dissatisfied with him, so he found an excuse to oust him.
In terms of attitude towards China, Tanaka Yoshiichi was also a staunch invader. The infamous "Twenty-One" was planned by Tanaka Yoshiichi, who was then the deputy chief of staff, behind the scenes. He sent troops to Jinan to create the horrific "Jinan Massacre", which was also the work of Tanaka Yoshiichi. In addition, the "Manchuria and Mongolian separation" strategy that Japanese imperialism has always implemented was also formulated by Tanaka Yoshiichi.
For the Chinese, Tanaka Yoshiichi was an invader and an executioner. His serious illness was really good news.
Chen Qiang took out a copy of the "Declaration" and handed it to the man, and said, "Thank you, sir, four cents."
The man in the long gown was generous and gave Chen Qiang five cents directly: "No need to find the rest, I will reward you with the rest!"
Chen Qiang felt happy when he sold a newspaper and received a penny of reward. Another young newspaper boy from afar cast an envious look.
After putting five cents into his pocket, Chen Qiang couldn't help but sigh in his heart: "Sure enough, knowledge is power! If you don't know what is written in this newspaper, you may not be able to sell this newspaper."
This is the importance of literacy. If a newspaper boy is illiterate, he cannot introduce the content in the newspaper to customers, which is equivalent to "blind selling newspapers" without any promotion.
Just like the shopping guides in the shopping mall today, they always follow customers and talk nonstop, selling goods to customers. If they sell more, they will encounter those customers with weak ears and will definitely sell the goods.
But if the seller doesn't shout anything and sits there and waits to collect money, the business will definitely be bad.
The wine is fragrant and the alley is still too deep!
In fact, the news that Chen Qiang just said, whether it was the Zhongdong Road incident, the US stock market surge, and Tanaka Yoshiichi was seriously ill, were all the contents of "Shen Bao". In 1929, a newspaper had at least 7 large numbers and 9 large numbers, and in addition to advertisements, there would be a lot of content. After 1931, "Shen Bao" entered its peak period, and a newspaper would issue up to 12 large numbers of books.
In other words, Chen Qiang introduced it for a long time, but in fact he was selling this "Report". No matter what the customer wants to see, he bought the "Report".
Why is it "Shenbao"? Because "Shenbao" is expensive. Chen Qiang can make 8 cents per piece, but other newspapers have low retail prices, so naturally there is no such high profit.
Chen Qiang was a well-known sports professor in his previous life. Although he was not proficient in other industries, he still had the knowledge that was nearly a century ahead of him as a later generation. Moreover, he was a sports commentator and was eloquent in words. It was more than enough to sell a newspaper as a newspaper boy. So before noon, his newspaper was sold for two-thirds.
"At this speed, you can sell it before 3:00 in the afternoon." Chen Qiang thought optimistically.
"Master seller, come and have a newspaper!" A voice sounded from behind, and the guy was greeting him at the door of a teahouse in the distance.
The teahouse’s men have a meager income, so they are definitely not the ones who have money to read newspapers. Most of the time, the customers who drink tea in the teahouse want to read newspapers, and then ask the men to buy newspapers.
Chen Qiang thought that the teahouse guy didn't say he wanted any newspaper, which means that the customer might just read the newspaper to kill time and didn't care about the contents of the newspaper. Moreover, an ordinary teahouse guy may not even recognize the words, and the customer does not expect him to buy the newspaper he is interested in.
"If the customer doesn't pick it, the teahouse guy doesn't understand it. This is so confusing! It must be the most expensive one! Unfortunately, my "Report" was sold out." Chen Qiang had to take out a copy of "News News".
"Four cents." Chen Qiang said.
In fact, the retail price of "News" is 30% and 60% but Chen Qiang believed that the teahouse staff did not read newspapers on weekdays and could not distinguish between "Shenbao" and "News" so they simply sold the "News" of "Shenbao" with 30% and 60% and 60% as "Shenbao" for four cents.
The teahouse shops who come out to buy newspapers will get the customer’s money in advance and then go out to buy things. The customer will definitely not ask the teahouse shops to make money first. In this case, if the guy buys the newspaper, the customer will not ask the customer to find money back.
Those who go to the teahouse for tea are decent people. They ask the guy to buy newspapers and get the money back. This is too much of a loss of price, and they lose their identity and cannot hold on to their face. So the rest of the newspapers naturally becomes the guy's reward. Chen Qiang feels that he wants a high price and only gets a share of the money in the reward.
As expected, the teahouse staff did not bargain, and handed out five cents directly, and then asked Chen Qiang to find a cent, happily taking the "News News" to hand over the service.
Chen Qiang felt that he was so guilty that he had cheated someone four cents!
So Chen Qiang immediately turned around and trotted away so as not to cause trouble for the teahouse staff.
But after a few steps, the cold voice suddenly rang in Chen Qiang's mind.
"Task, run 10,000 meters, complete! Get the task reward, 100 points."
"My good!" Chen Qiang was startled by the sudden sound and stopped suddenly.
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Chapter completed!