Wang Meng is a dota player. He has loved dota games since he was in college. Looking back, it was a very wonderful time.

During that period, Wang Meng's first thing every morning did when he woke up was to wake up his sleeping friends.

But more often, it was his friends who awakened him.

I can play blacklist with my friends until very late every day.

Then hit dota for a day.

The most common sentence at that time was-

"Go to sleep if you win."

Unfortunately, I will continue to play until at least about 3 a.m.

This kind of flag is usually slapped in the face.

After several consecutive defeats, my whole body became angry.

So the game dota is really magical. It has a very charming and can immerse players, especially poor and careless college students like Wang Meng.

Many wowers later transferred to dota players.

Later, the dota player in war turned to the dota player in Bomi.

Now……

Wang Meng didn't know where Boss Cao wanted to transfer them again, and always felt that he seemed to be under Boss Cao's invisible control throughout his life.

This idea is really hopeless.

The problem is that Wang Meng is indeed a fan of Boss Cao, and this incident makes him happy and painful.

And what made him even more painful recently is—

At the Bomi International Electrical Exhibition a month ago, Li Lanyun, president of Bomi Interactive Entertainment, released an unknown mysterious game.

Just the information revealed from the game itself can basically lock in the outside world as a moba type game.

Some people also speculate that it is just a new expansion pack for Dota. Perhaps on June 28, when the truth is revealed, you will find that there are just many new heroes in Dota.

But judging from the map in the game screen, it doesn't look very similar.

Wang Meng was worried that it was, and worried that it was not.

Worrying that it is a dota expansion pack, wouldn’t it be in vain for so long? Wang Meng really wanted to see what Bomi would look like if he really wanted to develop a new 5v5 competitive game, and whether he could surpass Dota.

I was worried that it was either a dota expansion pack or a fear that Boss Cao wanted to transfer them to a new game again.

But dota is obviously a very excellent game, what else can make people more excited?

Wang Meng dared not think about it.

Now it's completely controlled by Boss Cao.

...

Many people on the Internet are commenting on this incident and expressing their admiration for Boss Cao:

"I'm really convinced. Boss Cao is simply a marketing genius."

"That's right, I didn't even tell you what the girl looked like, so I just gave you a picture of her head covering, and a bunch of men ran to the blind date with a groan.

You know, before this, other games were sent me red envelopes, and I was too lazy to take a look."

"Yes, Boss Cao is so good. Bomi Company is really amazing. I don't even tell you a name. I can drink it tightly to death and make the heat arouse."

"It's not just a quarrel now, but the current heat can burn the earth."

"I heard that even many foreign dota players are paying attention to this game. Do you think it's just marketing or is there really a new game to divide the market with dota?"

"I don't know how to divide the market, but I know one thing. If this is just a marketing event and Bomi does not come up with a decent game or give us a complete explanation in the end, then Bomi will definitely be backfired!"

“Hahaha, it’s too real to be backfired.

That's what I think now. If this is a marketing incident and there is nothing in the end, it just makes us feel lonely. Then I will definitely go online to ruin Boss Cao."

"Add me one."

"Add me one."

...

Therefore, Boss Cao's marketing methods are not available under all circumstances.

First of all, you have to lay a series of preludes. For example, before the BMIC exhibition was displayed in League of Legends, many very high-quality games have appeared. On the one hand, these games raise players' appetites and expectations, and on the other hand, they are equivalent to comforting players.

Look, I have already made so many high-quality games, what other bicycles do I need?

Even if it is a marketing event, it can reduce the negative effects.

Also, the production quality of League of Legends itself is high enough, so the project designated by Boss Cao naturally has its own reason.

After all, in my previous life, League of Legends was the hottest game of the times, and it was still the hottest competitive game in the world until 2021.

Every year, League of Legends earns billions of dollars for Penguins. Cao Yang will definitely not let go of this hen that lays golden eggs.

What's more, League of Legends is indeed unique in its own design.

He has made many improvements to some of the shortcomings of dota itself, and at the same time has his own unique features. It is precisely because of these that it has been recognized by the world.

So if you want to play mysterious marketing tactics, you have to solve these problems-

1. In the face of the players' anger, is there any fire extinguishing plan?

2. The quality of the game is high enough, because after you lift up the players' expectations, you must exceed their expectations, otherwise you will be playing with fire and burning yourself.

...

Time is advancing day by day, and finally it is June 28, 2009.

This day is almost a day that can be recorded in history, because during this day, Bomi Company held an unveiling ceremony for its new game.

The method of the unveiling ceremony is very special, because it is not a program conducted in an offline entity, but the golden sign behind the countdown is directly revealed on the Internet.

It is now time to wait until midnight on June 28th.

All the players who are following this game can't sleep at night and stay in front of the computer. Some Western countries also wait for this moment in front of the computer.

Because they have been waiting for almost a month at this moment, and every day they are extremely excited, wanting to see if Bomi has been updated and whether he has seen the name of this game as soon as possible.

By this time, Bomi's marketing has reached its peak, and players no longer care what the game is called.

They only care if they are the first to see the name of this game.

The countdown is also beating:

5

Everyone shouted in front of the screen.

4

3

2

1

Just at this moment.

The countdown suddenly disappeared, revealing the long-awaited final result behind it-

The golden logo exposed from the back has a few big words written on it—

League of Legends.

league  of  legends

"Really?" The players outside the screen were stunned.

I can't say whether it's exciting or uncomfortable.

What I'm excited about is that there is another new game to play.

What is uncomfortable is-

What should I do with my dota?

Is Bomi stupid? He competes for his job with himself?!

"There is actually a League of Legends. It turns out to be a new game. I thought it was really a expansion pack of Duota. I didn't expect that Bomi Company really developed a new dota game."

"According to your own words, this game does not have many tower games. It is called moba 2.0, which is a brand new battle game. It seems to be said? I said before that the difference between this game and dota is quite big.

I don’t know this, I will wait and see then.”

...

At 8 o'clock on March 28, Inter Milan will hold a grand League of Legends Exhibition.

...

This time, the exhibition competition invited two more famous teams in China and old Dota teams, one is LGD and the other is We.
To be continued...