60. Will users fall from the sky?!
On December 1, the bimonthly issue of "Game New Era" was released.
On this day, Zhao Xucheng had just finished school and quickly walked to the newspaper booth.
In 2000, students rarely had anything to do for entertainment. Newspapers were considered a kind of pastime during breaks, so there was basically a newspaper booth with a small green house at the entrance of each school.
There are a row of popular books available in front of the newspaper booth, and many of the shelves behind them are listed on the shelves that are not so good in sales.
It is mainly because of the demand, so it is put on.
Most of the ones in the front are novel publications, such as:
"Bengbu" is a youth reading book for teenagers. Many young authors published articles on it, such as Guo Jingming, who was more popular in the next two years, initially serialized "Fantasy City" in this magazine, thus opening his cultural and entertainment journey.
The martial arts version of "Legend of the Ancient and Modern" is the best-selling literary publication at the moment, so it is placed in the most conspicuous position in the front row, along with "Mengguo", "Zhiyin", "Story Club" and "Science Fiction World"...
A little behind are some literary publications that are more literary, but occasionally there are some small yellow-speaking literary descriptions, such as "Writer", "Contradiction", and "Prose Poetry"...
Zhao Xucheng swept around the bookshelf and finally found the "New Era of Games" which was blocked by "Berry" in the front row.
He is not very satisfied with the ranking of "New Age of Games".
Such a good magazine, a book that introduces the development of the future game industry, should be the forefront, the weather vane of the future, and a high-tech reading material.
How can the boss hide it behind the young literary essays like the budding love that only knows how to describe some whining without any reason?
However, he did not argue with his boss. As a high school student, Zhao Xucheng has his own reserve.
Just like he likes to play computer games.
When others were playing basketball, Zhao Xucheng was addicted to computers and preferred the galgame theme.
A high school student who used to look forward to the island country has finally relaxed the country. Bomi Company has produced the first galgame in China, which brightened his life.
He was not old enough and had not bought the Eighteenth Glory of Kings. It was his biggest regret in his life.
Therefore, Zhao Xucheng has always been very concerned about the future game trends of Bomi.
"Boss, I want a copy of "New Age of Games""
The first moment he got the magazine, Zhao Xucheng quickly looked at the text on the cover.
Sure enough, one of them was about Bomi.
"Bomi: King 2 is being produced, and the game platform will be launched soon."
Zhao Xucheng's heart fell to the ground, and he finally waited for news about the king, but what the hell is this [game platform]?
He quickly tore off the packaging and turned directly to the page introducing Bomi.
"Damn!"
"Damn it, damn it."
Zhao Xucheng was heartbroken. It has been almost 7 or 8 months since Bomi, and there is not even a shadow in Honor of Kings 2.
Boss Cao only said that he would meet everyone in the future, but there was no agreed date. What is the difference between the expectations of players with no votes?
Zhao Xucheng was filled with righteous indignation and wanted to rush to Bomi Company to use a knife to force them to play games quickly.
“Bomi, you have changed.
You are no longer the dog who could make a game in three months."
and……
What the hell is this game platform?
[Game Supermarket, you can buy games on it in the future, download it and play it]
Zhao Xucheng looked up and thought for a moment, and felt a big cake was painted in the sky.
Is this possible?
He could not imagine what it would be like without using CD-ROM.
Isn't this a fooling player?
...
As the end of the year approaches, people are in panic.
The nightfall of the imperial capital shrouded the earth with a shadow.
Cheng Yue, the boss of Feiyue Company, stood in front of the window, silently lit a cigarette for himself, and looked at the men and women downstairs of the company through the glass.
Every 7 or 8 o'clock in the evening, someone started to organize a ballroom dance in the square below.
Many office workers and some home-based women will make an appointment to come here to dance four times.
The recorder is filled with the nostalgic classic song "The Night Fragrance"
It looks very lively.
In 2000, ballroom dance was popular nationwide, with four slow dances and three fast dances.
Who would have thought that this group of young and energetic people who love dancing will become the main force in square dance in the future.
The reason Cheng Yue looked at them was because he knew that this group of people had the wealth code of their company.
Yes, this group, especially the aunts between the ages of 30 and 50, like new things and traditional Chinese culture.
For example, playing mahjong.
Cheng Yue's chess and card games mainly serve the middle-aged and young people in North China, especially women.
In this era, if you want to develop a sufficiently large number of users, you have to use a very stupid but direct method—
Ground push.
The so-called ground promotion is to find local sales personnel who are good at sales, help them promote, and then win some cohesive players.
For example, a group of aunts like to play mahjong, and there will be someone who often organizes the bureau to maintain order. Such people will be found by the ground-based personnel and develop into the offline of Feiyue Company.
As long as she can attract people to play Feiyue chess and card games, she will be rewarded with certain rewards.
In the entire North China region, Cheng Yue has more than 300 such aunts.
Usually, we rely on offline employees to maintain our relationship.
This is what is called [those who get the aunt win the world]
However, now Cheng Yue looked at the crowd below and felt a little panicked.
I don’t know if these aunts will still belong to me in the future.
After a while, a phone call came in.
Cheng Yue quickly answered the phone.
"How is it? Have you found out which land promotion company Bomi contacted?"
"I checked it, it seems that there is no." The other side replied.
Impossible?
Since Bomi wants to make a chess and card game, he must come to eat this cake.
There is no reason not to compete with him for the auntie.
"Wait, Bomi won't directly contact our target users, right? What about those aunties, have the aunties in the group been fooled to play Bomi's chess and card games?"
"It doesn't seem to be. I've observed that Bomi's operators don't seem to be contacting offline people who like chess and cards."
Is Cao Yang’s target not North China?
"Will they enter other regions? For example, in Sichuan and Shu areas, people there live a leisurely life and like to drink tea and play cards. The market potential is great."
"I asked Mr. Liu, and they did not receive any news that foreign chess and card companies were recruiting people in the local area. They were very quiet."
"Huh? That's strange."
Cheng Yue couldn't imagine that Bomi didn't need to push the team to help them recruit people, nor did he develop an aunt group offline. How did they import users to chess and card games?
Will users fall from the sky?!
...
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Please collect, invest, reward, recommend tickets, monthly tickets
See you tomorrow.
Chapter completed!