62. It's not good to be a teacher!
Bomi's gaming platform will be launched 4 hours later.
Cao Yang stood behind the producer and main program Liu Guangran, with a very serious look on his face.
It's over, it's not good to go out!
So far, the platform has registered more than 30,000 people, but the number of online users is very unsatisfactory, with less than 300.
The chess and card hall is very popular with the number of people online.
Take Landlord for example. A table requires three people. If the official wants to hold a competition and the final winner can get a certain number of prizes, then there are no more than a hundred people, and they cannot be opened at all.
Moreover, in order to ensure the player's matching experience, at least thousands of people must be poured into a server to ensure that you can quickly match the players in the next game after a card is over.
However, there are less than 300 people now.
The maximum number of people online at the same time by Cao Yang is 500,000.
There is still a big gap between this.
"How could this happen?" Cao Yang could not accept it and could not believe this reality.
Liu Guangran opened his mouth and wanted to speak but stopped.
Isn’t this obvious? If you want to play chess and card games, you have to rely on ground promotion.
Many people play mahjong in actual combat. If you want to pull them online, you don’t push them through the ground or look for group heads. How can you get this up by relying on QQ users’ guidance?
The group who plays QQ is basically two groups that like to drink, play mahjong and play Jinhua.
The QQ group is younger and they like exciting new things.
When you play mahjong, you may not be able to surf the Internet, and you may not know how to operate QQ.
Liu Guangran frowned.
Although he is suspected of being a hindsight now, he was not very confident from the beginning and felt that this game hall might be really Waterloo.
As expected, this is true.
However, he looked back at the boss's frustrated expression and did not dare to say what he was in his heart.
"Or wait and see." Liu Guangran comforted him and said.
But when Liu Guangran said this, he noticed the expression on Cao Yang's face, and he fell into thinking and never heard what he said.
It was only then that Liu Guangran suddenly realized that what Boss Cao said just now was not for him to listen to.
He was asking himself why this happened.
...
Yes, why is this happening?
It is completely inconsistent with Cao Yang's expectations.
The QQ bay window in my previous life was simply too powerful. Just copying others directly, you can rely on the QQ bay window to attract users.
Before Penguin developed the game, what they first did was the QQ game hall, that is, the chess and card hall.
Texas Hold'em brings no less income to Penguins in a year than products like Kings.
Before the Peace Elite appeared, chess and card games were always the core of Photon’s income.
Why doesn't it work now?
No, not exactly that.
Cao Yang noticed a terrible thing:
That is the number of 30,000 registered users.
4 hours of registration, 30,000 yuan, if you don’t watch online, this is a very terrible record.
The two major chess and card halls, Bianfeng and Lianzhong, have been operating for several years, and the total registered users have only exceeded one million.
Lianzhong only exceeded 100,000 online in December.
Their core is more to the user.
The so-called core to users refers to players who really like to play chess and cards.
An online game has several very important indicators:
The first is to add new users every day, which shows the ability to absorb volume and promote.
The second is user retention, which is divided into daily retention and monthly retention...
For example, if you register 100 people and you can stay 30 people on the first day, then it can be said that the daily retention rate is 30%. However, considering that some players have registered many accounts by one person, they have to remove the heavy load, and the retention rate after removing the heavy load is more accurate.
Then the next day is the third day, and how many players can be left behind, and so on.
The third is active. Active is just like retention, and it is also divided into daily activeness and monthly activeness.
Some people have time to play games every day, so if they log in to play every day, it can be considered a daily active.
Some people may not have that much time, but they have a few days in the game every month and never leave, so such players are also active players.
The fourth is payment, Bomi has not reached this point yet.
The data from Bomi’s gaming platform now illustrates several issues:
First of all, the growth rate of registered users is very fast, which shows that Penguin’s pop-up function does not have much problem, and the lead-through speed can be described as horror.
But there are very few people online.
There are several reasons for this.
Cao Yang raised his hand and looked at his watch.
It's 4 pm now.
Many people have not yet got off work, and most of the online players are people with time, which means most of them are students.
This group of people is not the core users of chess and card games, but can only be considered potential users.
Potential users mean that they were not interested in this game, but they could become real users of the game through the influence of people around them and certain marketing strategies.
So many people just registered, took a look, and left.
This leads to insufficient number of people online.
And chess and card games have a critical point.
This is like static friction. You must push through a critical point before you can turn the wheels.
To put it specifically, playing mahjong requires 4 people to play, and then at least hundreds of people in a server must be guaranteed to be online at the same time, so that they can run.
If this number of people is not reached, it will become a vicious cycle:
There are very few people in this chess and card game, and it’s not interesting. It’s better to play Lianzhong.
After figuring out the key, Cao Yang couldn't help but grit his teeth.
"I'm wrong. If I had known, I'd better get some robots."
"Robot?" Liu Guangran looked at him with a confused look.
In 2000, there were real people in the game. At that time, AI technology had not yet developed. Even the game engine developed by Blizzard itself was in its infancy in AI technology.
Not to mention domestic.
Most people would never think of using robots to play with this.
"It's okay, it's okay."
Cao Yang waved his hand and felt a little dizzy.
It’s just that I’m too confident and have not made the worst plan. Otherwise, Liu Guangran should have been asked to develop some AI to accompany me.
AI plays with you, and there are several benefits in chess and card games:
First, you can pretend to be a real person and create an extremely hot situation in the game hall.
Second, it can give real people a better gaming experience. For example, if you lose too much, then AI will deliberately lose to you.
Third, you can be used as a harvester when necessary.
Cao Yang sat on the chair and rubbed his eyebrows.
He swore that if he could survive this time, he would definitely develop an AI system!
...
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See you tomorrow.
Chapter completed!