In addition to the [good news] of Zhao Yunchuan and Zou Jielun's first album release results, after April, Penguin brought another better news to Cao Yang.

Brother Ma and Zeng Liqi are preparing to discuss a very important cooperation with China Mobile-

Added the [Mobile QQ] function to your mobile phone.

If we talk about the biggest Internet incident this year, this is probably the case.

Mobile phone 2G service only appeared in China in 1995. By 2001, the number of mobile phone users in China had reached 145 million.

The growth of mobile phone users is extremely rapid. Although there is no smartphone, it has become a necessity in people's lives.

At that time, many high school students had their own mobile phones, and the students' parents did not buy mobile phones for their children because of [playing games], because the mobile phone functions were relatively single at this time and lacked the later game functions.

To be precise, mobile phones during this period were responsible for two tasks: socializing and showing off.

Socialization is easy to understand:

Make a phone call, send text messages, and communicate with your relatives and friends.

There are two ways to show off:

First, show it off through hardware, that is, the phone itself.

At that time, Motorola and BlackBerry (many young people don’t know about this phone anymore), and they all launched slide covers, flip covers and functional phones of various colors.

Girls can buy their own shiny pink Blackberry phone.

Boys prefer to use Nokia or Motorola flips.

Just like playing with a flip lighter, every time I take it out, I open the lid with a snap, and the ejection always makes people feel an inexplicable coolness.

In addition to mobile phones, there are many peripheral products, such as lanyards, which can be tied to the mobile phone, like a keychain, and the other end of the lanyard can be some cute dolls such as bears and kittens.

Girls especially like this kind of thing, making them look cute and pure.

And software show-

Mobile phones are not only used to make phone calls and send text messages, but also have many value-added services.

For example, the extremely popular ringtone at that time.

Many young people will highlight their personality by purchasing ringtone services. When you set up a beautiful ringtone for yourself, the other party calls and hears not just beeping...

Or the simple "To Alice", and it is very likely Xiaogang's "Down" or Zhang Xinzhe's "Over Fire".

Although it seemed very common in 21 years, and even some rustic things were extremely fashionable in that era.

If you don't set up a fashionable and cutting-edge ringtone for your phone, you will definitely be out of date.

In addition to the ringtone, there is also a MMS function, and some emotional advertisements have even been sent through MMS.

In 2001, these accentuated messages had an unparalleled impact on young people, especially high school students.

Sometimes, some high school boys will secretly lie in the quilt to read MMS or read text and color novels through paid text messages at night.

This value-added service charges SMS fees and traffic fees, which may cost you dozens of dollars every month.

In 2001, it was incredible to be able to generate such a high payment.

In March, China Mobile, which was split from telecom, launched Mobile Dream Network.

Many Internet companies saw business opportunities in it and got on the car.

In the email sent by Brother Xiao Ma to Cao Yang, he spent a lot of time talking about this matter-

QQ now has a large scale of users, and they are preparing to cooperate with China Mobile to launch mobile QQ.

The mobile QQ function described in the email is also extremely simple:

There is no interface, only text information. QQ users can communicate with their QQ friends by sending text messages, and the chat content will be synchronized to the database.

In other words, even if you use your mobile phone to chat with QQ, when you use PC to go online, you can still view some of the chat content on your mobile phone through historical messages.

Due to the limitations of hardware (no smartphone) and software (Penguin’s mobile phone development technology is limited), mobile QQ looks a little bit simple, but it has a very big advantage over PC-

Mobile QQ is more convenient.

Users can carry their phones with you at any time. You no longer have to try your best to find an Internet cafe, just to chat with netizens you like, and no longer have to wait and guess whether the other party has replied to your message.

Mobile QQ will notify you as soon as you receive a QQ message. Although it is through text messages, you can still feel the fun of QQ chat.

And, most importantly,

The mobile value-added services provided by mobile QQ will bring huge profits to Penguin.

The charging method is very simple, just like paying for SMS. Every time you send a message using mobile QQ, China Mobile will charge a SMS money and then return it to Penguin in a certain proportion.

...

The email content is quite long, and Xiao Ma Ge’s team wrote nearly 10,000 words. In addition, there are also many introductions and analysis about Mobile Dream Network, as well as the future development direction and market prospects of QQ.

This is a monetization method found by Xiao Ma Ge's team with his keen sense of smell and personal efforts, and it is very effective.

Looking at the simple prototype of mobile QQ in the attachment, Cao Yang couldn't help but smile knowingly.

Although there is no interface and only boring text information, Cao Yang almost saw the appearance of the mobile QQ he was familiar with in his previous life.

It's really amazing.

It is quite difficult to achieve this step.

Firmly occupying the user market, starting from the perspective of user experience, and striving to expand your user base, this is the core value of Penguin.

Zeng Liqi used to be from Shenzhen Telecommunications Bureau, so he has a wide connection in this regard. Moreover, Mobile now launches Mobile Dream Network, so he definitely wants to talk to various companies about value-added services. So it should be no problem to talk to Fumu on behalf of Penguin about a good share.

After reading the email, Cao Yang solemnly called Xiao Ma Ge and Zeng Liqi.

Such an important thing was about the future development direction of Penguin. Cao Yang should have been to Shenzhen City for an interview in person, but he only said a few very simple words on the phone:

"You decide, I believe you."

...

Brother Ma hung up the phone and looked up at Zeng Liqi beside him.

They have been waiting for Mr. Cao’s call since they sent the email, but they didn’t expect it to come so quickly.

Moreover, Mr. Cao's decisiveness is really surprising.

Zeng Liqi seemed quite excited, and his eyes were a little red.

He once sighed, "Mr. Cao is really amazing, with a grand plan and a grand ambition."

"Yes." Little Ma Ge nodded.

Mr. Cao actually trusts us so much?

This time it's time to prove your team.

According to their vision, if China Mobile can negotiate the mobile QQ matter, Penguin will no longer be a money-burning machine in the future, but should have a certain balance.
Chapter completed!