Chapter 142 The price is too high? (For the darkness to cover me
As soon as the HX2 and MOUDLE phones were displayed, they immediately attracted the attention of many mobile phone enthusiasts. Several brands have released modular phones, but the market response is not good.
The biggest reason is that the compatibility between modules is too poor, and there are often problems, which are not as good as ordinary mobile phones.
However, Hongxin’s modular phones are completely different. Not only is the compatibility the same as integrated phones, but there are also many personalized gameplay. This is very attractive to young people who pursue personality and other mobile phone enthusiasts of other ages.
Moreover, Hongxin doesn’t have to worry that HX2 and MOUDLE phones will affect the sales of HX2 original phones, because the two mobile phone user groups actually do not overlap very well. HX2 is more convenient and adapted to mass users; while HX2 and MOUDLE phones are adapted to niche users, so they go to the higher version.
There have been cases at the launch conferences of other brands, and two series were released at the same time. If the user's reputation is good, it will also drive the sales of the second series. Similarly, the reputation of the second model will also promote the sales of the first model.
"It looks very fun, and I don't mention the specific release time."
"Modular phones are not reliable, right? It's better to buy HX2."
"I'll know when I come out, I'm not in a hurry to buy it anyway."
"The price, how much is it, I've asked ten times!"
"Yeah, you can't hit me!"
...
After Tang Gang finished introducing it, he finally showed the issues that everyone is concerned about. The price of HX2. As for HX2, the price of MOUDLE phone will not be announced for the time being, because this phone is sold according to the module and mobile phone framework and there is no unified price.
"The standard version of HX2 is priced at 4888 yuan/piece, with 64GB of memory. The price of 128GB is priced at 5288 yuan/piece, with the highest allocation price of 6888 yuan/piece..."
Tang Gang had just finished talking about the price of the standard version, and netizens were already quarreling.
"5,288 yuan, isn't it too expensive? Isn't it cost 6,700 yuan for high-end?"
"How dare domestic mobile phones be sold so expensively? Hongxin wants to steal money?"
"I think this price is very reasonable. The performance of HX2 is better than other phones, so why can't it be sold at this price? Apple's new junk model dares to sell more than 6,000 yuan!"
"It seems that the price of Samsung S9 is the same. Hongxin is going to fight them?"
Tang Gang said: "You get what you pay for. We Hongxin dare to sell this price because we have achieved high performance and high quality, and have invested a lot in costs. Please stay tuned. HX2 will be officially released on September 1st!"
Tang Gang did not exaggerate. Hongxin's investment in cost is indeed very large, so that HX1's profits have been invested in. R&D, materials, cooperation channels, investment in OEM factories to increase production capacity, and the largest investment in Kunpeng battery factory all require money.
If it weren't for Hongxin and Hongxin Game's financial support, they might have already borrowed more than one billion yuan from the bank. It can be said that Hongxin Electronic Technology Co., Ltd.'s development in the next year will be expected to make profits created by HX2 mobile phones.
The audience applauded, and then the reporter asked the time. The guests were reluctant to leave, wanting to find Hongxin to experience the HX2 phone and see how the functions displayed just now were used.
The press conference has just ended, and the latest news has been released in the media.
"Shocking: Hongxin HX2 phones are released, and their performance reaches the top of domestic production!"
"HX2 black technology mobile phone is on sale, starting at 4,888 yuan!"
"HX mobile phone system, lithium air battery, red core second-generation processor, and Hongxin new mobile phones are coming strong!"
"Latest news, Hongxin HX2 will be released on September 1st!"
...
The news about HX2 has been flooded with the screen on various online media, and the performance displayed at the press conference has amazed the public and full of expectations.
Similarly, the price of HX2 has been discussed.
Mobile Home website made sales estimates for HX2 and wrote: "The standard price of HX2 mobile phones reaches 4,888 yuan, which is already a high price in domestic mobile phones. Hua was sold at this price for the M10 series that was released earlier. And HX2 is the starting price! It makes people wonder if the pricing is too high?"
"It is directly similar to major foreign brands such as Samsung and Apple in terms of price. However, foreign brands have other costs such as import tariffs and other costs. Hongxin also sells this price, and users may not necessarily buy it."
"Let's compare the three new phones released in September. The VI mobile phone X21 starts at 2,888 yuan per unit. This price is very consistent with the domestic smartphone market. When the X20 was released, it won the smartphone sales champion of that month. This time, it may regain its glory."
"Looking at Samsung S9 again, the sales of the old factory are naturally needless to say, and the guaranteed sales of the month were more than one million units. In contrast, the sales of HX2 are the most questioned. Although the functions displayed at the press conference are magical, if the actual experience of the user is poor, it may be suppressed by other brands."
"In addition, in August, sales of Dami Mobile, Huawei, OP and Apple mobile phones increased. September is destined to be a bloody storm in the smartphone industry. Whether Hongxin mobile phones can achieve an ideal sales result, our website will continue to pay attention to it."
In the WeChat group of Hongxin Electronic Technology's management, Lu Zixin was chatting with senior officials about this issue.
Su Zhirong said in a speech: "I looked at the financial department's statements last month. The cost we invested in the production of HX2 mobile phones was 4.23 times that of HX1. In addition, the investment amount was too large, which exceeded the amount of profitable for our HX1."
Tang Gang said: "The pressure is huge. If HX2 is not sold well, these investment projects will be at least half of them! But I am still confident that they will definitely sell better than HX1!"
The marketing director said: "Our selling price is too high and sales will definitely be affected."
"This is impossible to avoid, and it is also the route we have to take," said Lu Zixin. "With existing raw materials and production processes, if you want to improve the quality of your mobile phone, you must increase your cost investment, so we must take the high-end machine route."
"As for sales, we don't need to compare quantity with other brands, only sales!"
Tang Gang immediately agreed: "Mr. Lu is right. The sales of civilian mobile phones must be the highest, such as rice and VI, which are limited by the overall consumption level in China. But looking at the world, the sales of mobile phones such as Samsung and Apple are even higher."
"We are limited by production capacity, and producing high-end aircraft is more cost-effective than civilian aircraft. When the conditions are ripe, it is not too late to launch civilian aircraft."
"You are right, take a foothold first and then expand the target market!" The marketing director agreed.
"By the way, Mr. Lu." Yao Li interrupted, "As soon as the press conference ended, many companies came to ask about batteries. If you want to place an order in our battery factory, how do you plan it?"
"Drag first and wait until the new production line is built. At that time, we will have to hold a meeting to discuss which orders from several companies to take place." Lu Zixin said.
"Okay, I get it."
Chapter completed!