Speaking of Su Xiaojia, the small handicraft shop she has carefully planned for a long time has gradually gained popularity recently. The location is west of Hongguang South Street, not far from Jiang Yichen's alma mater and the main entrance of Linjiang Management College.

The overall road of Hongguang Street is very long and is divided into two sections of Nanda Street North Street, among which North Street is more prosperous than Nanda Street.

Su Xiaojia and Qiu Xinyi have visited the scene twice. There was originally a flower gift shop with shops along the street. There were double floors and the house was not big. The business area on the first floor was more than 20 square meters, and the second floor was a total of more than 40 square meters. There was also a very small yard behind, about ten square meters, and it was only possible to park a tricycle, bicycle, etc.

The geographical location and house structure here are relatively in line with the usage requirements.

Because the original store owner planned to return to his hometown in the mainland, he posted a notice to transfer the shop. The rental contract with the landlord was still more than two months away from the expiration, and the rent was 3,600 yuan per month. There is nothing to discuss in this regard, so the takeover will continue.

This price is slightly lower than the current market price, which is quite affordable. After all, Hongguang Street is a main transportation road, and the land is naturally much more expensive than Helin Street, Xishuijing Street and other things.

However, selling small crafts is not like the Malatang business. The latter mainly relies on taste to attract customers. As long as there is a hard-core consumer group, it doesn’t matter how remote the location is. Due to the market positioning of the crafts store, the store location still needs to be more prosperous, especially where foreign tourists can get involved.

In addition, the original owner hopes that the next store can receive flowers, various gifts, trinkets, glass shelves, counters, etc. from her shop. She is willing to give it up at a 30% discount on the purchase cost.

But Su Xiaojia took a look and finally agreed to buy the shelves and counters, she was not interested in the stock of small accessories and other things. Because the workmanship and style of those small accessories are average, it may take a long time to deal with them in retail.

It also does not match the marine craft themes she planned. There is no need to occupy sales resources for a long time.

After negotiations between the two parties, the original owner agreed to find another buyer for the backlog of goods, but it would take a few days to spare the store.

Su Xiaojia also said that she was not in a hurry and asked the other party to deal with it slowly and properly.

So the two parties found the landlord and signed an agreement together. Su Xiaojia paid another 1,000 yuan in sincerity, and the matter was settled.

Deciding a shop means that the small handicraft shop begins to enter the track.

With the consent of Aunt Wu and Liu Minxiu, Qiu Xinyi officially left Dingxiang Garden and worked with Su Xiaojia to work on various preparations for opening the store in the early stage.

First of all, she still went to the industrial and commercial department to apply for business license and other procedures in the name of Su Xiaojia. Of course, as a disabled person, she can continue to enjoy some corresponding policy and tax preferential conditions.

She has already chosen the name of the store, which is called the "Blue Sea Star" marine craft store. The business scope is various marine crafts such as shell snails, pearls, corals, tortoiseshells, starfish, giant clams and other marine crafts. The theme is the blue sea and the colorful underwater world. The market positioning is medium and high-end.

After self-study during this period, Su Xiaojia has initially mastered the application of photoshop software. So this time, she designed the store signs and advertising light box paintings by herself, and then went to the advertising picture store to customize them.

The original owner provided the store floor plan, and Su Xiaojia made an interior layout design plan based on this.

The first floor is naturally a business hall, with glass display cabinets set up against the wall, one of which is specially displayed on the shell paintings, and the other is placed with shells, coral crafts, etc. In the center is a rectangular glass booth, used to place pearl products and then equipped with lighting.

The inner wall is equipped with a table to accommodate the giant clam shell.

As for interior decoration, because the crafts themselves are of various types and rich in shapes and colors, the background is just a simple one. The key is the arrangement of lighting and lighting, which can reflect the display more beautifully, and it needs to be carefully considered.

On the second floor of the store, except for the bathroom, the area is only a dozen square meters. It is mainly used as a production and processing room, placing small equipment such as workbenches, shell grinders, polishers, hole punching machines, and corresponding vacuum cleaners.

Hang a curtain inside to separate a small lounge, which basically takes up all the items. And it’s quite nervous.

As for the store's shares, she has negotiated with Jiang Yichen. The ratio is the same as that of Dingxiangyuan, both parties invest in three or seven. In this way, Jiang Yichen is still the actual big boss.

Regarding the supply of goods, what I currently have, in addition to the pearls that Jiang Yichen got, are some shell paintings and small shell crafts that she made herself before.

The finished giant clam product will also be used in great use and placed in the store as a treasure for the store, so that more customers can appreciate it. At present, this treasure has been placed in Jiang Yichen's office and has almost become an ornamental object for him alone, which is really a waste.

Of course, it is far from enough to open a store to rely on this little inventory. After preliminary market research and understanding of relevant information, Su Xiaojia has also gained a certain understanding of this industry. She and Qiu Xinyi have already traveled to some purchasing channels for this last year.

There are two main sources of goods. One is several small shell processing factories in the suburbs. Most of them are township enterprises, and they are both used for processing incoming materials and produced by themselves. The product grades are very fine, including rough but cheap road goods, and medium and high-end goods that are exquisite from raw materials to workmanship. For Blue Star Store, the former is naturally not necessary to consider, otherwise it would be reduced to the same level as roadside stalls.

Get some goods at the factory at wholesale prices, and then put them in the store to retail to earn the difference. This is also the way that small shops in the city that do not have the ability to design and process.

The second is to go to several suburban seafood wharfs represented by Longwan Village, directly select and purchase raw materials, and then take them to the store for processing. Of course, this requires relatively high technical strength of the operator. For our store, this method is suitable for making small batches of boutique products with unique styling styles.

I would like to make it particularly clear here that due to uncontrollable indiscriminate fishing over the years, fishery resources in most coastal areas of my country are facing depletion. Although many places have forced the implementation of fishing moratorium policies, the freezing of three feet is not a day, and recovery is a protracted matter. In addition, the phenomenon of violators being repeatedly banned is even more irritating.

Under such circumstances, some nimble fishermen began to change their courses. Since the fish were not easy to beat, they would change their ways to eat, so they reached out to the snail shellfish on the bottom of the sea.

Many of these molluscs have dual economic value. In addition to eating, their shells can also be used as ornamental crafts. Especially the latter, over the years, due to the improvement of people's living standards and after eating and drinking, they have gradually become leisurely and elegant. More and more people like to collect and watch crafts. The related market is in a hot spot. However, people have different tastes and visions. Some like jade, calligraphy, painting and stamps, and naturally some like pearl coral, snail, and tortoiseshell.

Therefore, driven by the desire for profit, many tow boats modified from fishing boats appeared, and a large number of illegal fishing of snail shell resources were carried out in various sea areas.

Like other fields, as long as there is a benefit, the Chinese people's intelligence in this area will be fully stimulated, and various exquisite inventions emerge one after another.

For example, the most typical example is the special large tow palladium used by tow boats, which can penetrate more than 30 cm deep into the mud and sand, turn the sea bottom to the sky, and capture all the snails in the range in one net. According to insiders, such a medium-sized tow boat can catch hundreds or even thousands of sacks of various snails at a time.

Some marine experts were heartbroken by this and loudly called on the media that snail shellfish belongs to the penultimate layer of the submarine biological chain, and the impact of this overfishing method on the submarine ecological environment is very huge.

The relevant departments have also taken some corresponding measures to control and punish them from various aspects such as production, circulation, and consumption. But this is the same as pollution control. Violators are not only well-equipped, but also well versed in the essence of flexible and varied guerrilla tactics. As a result, the impact of crackdown and control over the years has been really lacking.

Seeing the information and problems in this regard, Jiang Yichen and Su Xiaojia were very contradictory. Especially for Su Xiaojia, she has loved these things since she was a child. Opening a marine craft shop is both a career and a personal hobby. At the same time, in order to bring consumers a beautiful enjoyment, she needs these resources. But on the other hand, joining the procurement team objectively increases market demand, and it seems to be suspected of helping evil.

Logically speaking, picking up shells on the beach on the beach has little impact on the environmental ecology. But now the tourism industry is so developed and there are so many tourists on the beach. How many shells can you pick up?

Even on the beaches around Yunsha Island, which are rarely visited, the number of dead marine creatures is very limited, and there are even fewer of them with complete quality.

There is another way, that is, the imitation products that have been popular in the industry in recent years, are made into high-imitation snails, pearls, and corals through certain craftsmanship. Of course, this thing is not popular now. In addition, some unscrupulous merchants do not mark the goods but sell them as real goods. They are called shameless fraud by enthusiasts. They often angrily condemn and expose them on the media and online forums, and they want to attack and destroy the black shops.

So since we are positioned as a mid-to-high-end high-end high-quality product route, the approach of artificial imitation products is obviously not feasible.

In this case, it is almost impossible to completely transcend reality, unless you give up this business. In desperation, Jiang Yichen and Su Xiaojia decided to act according to the original established policy, not seeking more but fine, and work hard on design and craftsmanship. Instead of consuming and squandering limited resources like a extensive industry. (To be continued...)
Chapter completed!