When he walked to Hongqi Winery, Sha Zhengyang was actually a little moved. He felt that he seemed to have reached a sensation.

The governance and rectification that began in 1989 brought the national economy into a period of adjustment, including the food and beverage industry, and the wine industry. In addition, the General Office of the CPC Central Committee and the State Council issued regulations that strictly prohibit the use of official banquets and prohibit the purchase of tobacco and alcohol with public funds, which also suppressed the prices of liquor to a certain extent, especially the prices of famous liquors.

The ex-factory prices of the top three famous liquors such as Moutai, Wuliangye and Luzhou Laojiao plummeted, and the prices of Moutai plummeted by half. The prices of Wuliangye and Luzhou Laojiao even fell to around 50 yuan at one point.

In this case, ordinary liquors will naturally follow the trend and lower prices. Some liquors that are not large in scale, poor in marketing, and unstable in market occupation will naturally plummet their sales, which will lead to unsalable product sales and funding breakage.

It should be said that Hongqi Winery is a typical example in such a special era.

Although the quality and taste of Hongqi Daqu are quite good, and there is still a certain market in Han City and several surrounding cities, under the fierce competition, especially the impact of similar products' price reduction, Hongqi Winery, which has insufficient funds and high debt, cannot bear this impact and is defeated.

But in fact, the liquor industry will usher in a period of rapid development starting next year, especially the advertising and marketing in the past five years will cause the liquor industry across the country to show an almost crazy growth momentum, and it will not reach another turning point until 1997.

Although Sha Zhengyang is not addicted to alcohol, he can drink and has a lot of alcohol. In his previous life, he also drank a lot of alcohol in Xishui Town, which can be called an alcohol test.

When we welcome the inspection of the superior, we have to accompany the leaders to drink, go to the village to drink with the village cadres, and usually friends have to drink when they have sex. He doesn’t like to drink beer, and red wine is not popular in that era, so he can only drink white wine, so he still knows a lot about various white wines.

She also felt the glory of Lu wine sweeping the world, and later she also saw the rise and fall of Lu wine label kings, so she was deeply impressed.

If the story of Lujiu advertising conquers the world can be copied to Hongqi winery, I wonder if it will work?

Sha Zhengyang is uncertain.

After all, whether it was the Kong Mansion Banquet or the Qin Chi wine later, they had already gained a certain scale and fame when they were on the King of Biao, but they suddenly used the gimmick of Biao to magnify and became famous overnight, achieving their goal.

As for the decline later, Sha Zhengyang’s personal understanding was not because of the king’s betting, but because these companies did not handle the relationship between marketing, brand and production well.

Seeing Sha Zhengyang suddenly become ignorant, Gao Baishan was a little unhappy, but it was difficult to interrupt the other party. After a while, Sha Zhengyang came back to his senses and quickly apologized: "Sorry, I want to be ignorant of something."

"What's the matter that makes you so trance?" Gao Baishan also said casually.

"Well, Brother Baishan, I think Hongqi Winery may not be saved, and maybe there is still some room for reversal." Sha Zhengyang hesitated for a moment and said it.

Although she was not sure, Sha Zhengyang still thought she could give it a try.

Hongqi Winery has some markets within the Han city, especially in several suburbs of Han city. There are certain markets in the surrounding Jinyang City, Fugang City, Yijiang City, and Anxiang areas. Now Hongqi Winery has been suspended for less than a year and its influence remains. If you can find the right path, you may not be able to open up a new situation.

"Ah?" Gao Baishan was shocked and looked up and down at Sha Zhengyang.

He knew that Sha Zhengyang was the secretary of the former county magistrate, but it was not that easy to live a factory. Not to mention a former county magistrate, even the current secretary might not be able to do it.

Now it is the era of market economy, and high-ranking officials in your county cannot force anyone to drink any alcohol. And even if you force the government agencies and units in the county can only drink the Hongqi Daqu, that would be useless.

"Zhengyang, do you take this seriously?" Gao Baishan looked full of suspicion. "Hongqi Winery can't be saved by selling two cars of wine. You haven't seen how much wine is piled in the warehouse, and you don't know how much foreign debt there is outside the winery, right?"

"I know a little bit, but I heard from the people in the office that the town and Hongqi Village were very unhappy. Some people in Dongfang Village even threatened to deduct agricultural taxes and water conservancy fees to offset the land owed by the winery." Sha Zhengyang laughed.

"Hmph, what's wrong? I said I should deduct it. Why should the winery be punished to our village if it can't be done? Why didn't you say you would pay to us when it was prosperous a few years ago?" Gao Baishan said angrily.

Regarding the issue of winery, the two villages in the town, Hongqi Village and Dongfang Village were very unhappy. Hongqi Village even proposed to go to court with the Nandu Township Government. Although it was just a sentence, it was enough to show how a big deal was caused by this matter.

As Gao Changsong said when he was arguing with Kong Lingdong, this involves the assets of the village. You cannot rely on the village in just one sentence. It is useless to hold this winery in Hongqi Village and Dongfang Village. This is not a village enterprise, but a business in the town. The two villages do not have the ability to run this winery.

But after the trouble, the subordinates obeyed the superiors and eventually they paid the two villages. Naturally, the land acquisition compensation and land rent that the two villages had accumulated over the years became equity, which made both the committees of the two villages angry but helpless.

The winery still owes the outside grain, electricity and coal payments close to 800,000 yuan. The township industrial company agreed to bear the debt, but said that it can only owe it at present and has no money to pay the debts.

Seeing that Gao Baishan didn't care much about his words, Sha Zhengyang stopped talking.

He knew that such things were definitely not explained clearly in one sentence or two sentences, and people would not easily believe what they said, and they were not sure even if they were sure of it. They just had such an idea.

The topic returned to the selection of several Communist Party representatives who were leading the masses to become rich. Gao Baishan was much easier to talk to than Gao Changsong. After a while, the two of them finally selected two or three suitable candidates.

For example, Dong Qiutang, a party member of the Hongqi Group 5, opened a nursery to raise flowers and plants, and then handed over the flower planting techniques to several neighbors around him. Now several neighbors are following him to plant flowers, and they also go to the city to help green and make money.

Sha Zhengyang thought this typical example was very good. He had the skills to plant flowers and plants, but he did not cherish it himself. Instead, he led the neighbors around him to get rich together. Especially one family was a disabled person. Because of this, the family was originally poor, but last year he bought a TV and washing machine. This case is very highlighted.

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