Indeed, Pepsi's knock on the door was a bit unexpected.

This is also when Sha Zhengyang accidentally learned from an executive of Kraft in an accident that Pepsi was very interested in both Nestlé and Kraft choosing to settle in Wanzhou, and wanted to learn about the investment environment in Wanzhou.

Sha Zhengyang, who learned this news, would certainly not let it go. He immediately inquired about Pepsi's contact information through the senior executive of Kraft and quickly contacted the other party. At this time, Ding Xishen had led relevant personnel from the county investment bureau to Shanghai to contact Pepsi (China) investment.

The news from Ding Xishen’s feedback, I had a good impression of meeting for the first time.

Pepsi does have the intention to invest in the inland areas of central China, but Pepsi (China) has high investment requirements. It is precisely because of this that they are both curious about the same harsh Nestlé and Kraft. They want to understand why these two well-known companies that are not inferior to Pepsi have chosen Wanzhou one after another.

You should know that most well-known foreign companies now choose big cities like Beijing, Shanghai, Guangzhou, Shenzhen, or coastal open cities, and few have entered the inland areas.

Even if there are, they are almost concentrated in provincial capitals or cities such as Wuhan, Chengdu, Handu, Jiazhou, and Xi'an.

Although Wanzhou has advantages in geographical location and transportation location, it is definitely not very outstanding. Nestlé and Kraft, two companies with equally demanding requirements, have chosen Wanzhou, which naturally aroused Pepsi's interest.

Pepsi (China) Investment was officially established in Shanghai last year. As Pepsi's investment headquarters in the mainland, they naturally had sufficient research on the situation in the mainland, so they only started to contact after learning about the investment situation of Nestlé and Kraft in Wanzhou.

But I didn’t expect Zhenyang to be so efficient. As soon as they showed interest, Zhenyang’s people had already arrived at the Shanghai Pepsi (China) investment headquarters.

Ding Xishen and his party made full preparations before they arrived at the Pepsi (China) investment headquarters. Because they knew Pepsi's investment intentions in advance, they also made careful considerations in the advantages that Wanzhou had through the combination of color pictures and information.

Pepsi enters the inland area this time to use the rich potato resources in the central region as raw materials for Leshi potato chips, and also considers the needs of the mainland consumer market in the future.

With the rapid development of China's economy, especially the rapid increase in urban consumption capacity, the demand for snack foods such as potato chips will also show a continuous rapid growth momentum. The central region not only has relatively superior raw material production areas, but also ranks in the geographical center of the mainland, and can take into account its consumption market radiating to the entire east, west, south and north. This is also the judgment conclusion drawn by Pepsi.

Because they discovered some of Pepsi's investment intentions and were very considerate in preparation, Ding Xishen and others soon entered into substantive negotiations after arriving in Shanghai through the Hanchuan Provincial Office in Shanghai.

Ding Xishen cleverly demonstrated the straight-line distance between the two major food industrial parks of Zhenyang County, Nestle and Kraft, and the sincerity of the food park currently being expanded and improved in Zhenyang County, which also won some intentions from Pepsi.

Of course, such contact is obviously not enough for Pepsi to draw conclusions. Without repeated inspections, discussions and negotiations, such investments as Pepsi cannot be finalized, but this is also a very wonderful beginning.

As Sha Zhengyang himself said, Zhenyang County Economic and Technological Development Zone is not qualified to choose any leading industries. As long as it can be brought into the park, as long as it does not violate laws and regulations, as long as it can bring output value, employment and taxation, it is fine.

If food giants like Pepsi can settle in Zhenyang, it seems that Zhenyang will have the confidence to compete with the huge pressure of the city's economic and technological development zone.

The Pepsi project will be eliminated if it does not settle in inland provinces. Once you choose to enter the inland area, whether it is Hubei, Henan, Anhui, Hunan, Sichuan, and Sha Zhengyang have made up their minds to win it at all costs.

So when Yuan Chenggong invited Sha Zhengyang to his office to prepare for a good talk, the topics and thoughts that had been planned for a long time were disrupted by Sha Zhengyang's words.

"You said that Lao Ding has already contacted Pepsi (China) for investment, and has such a willingness?" Yuan Chenggong was very excited and was particularly surprised and puzzled: "Didn't Pepsi have an investment in Jiazhou?"

Yuan Chenggong had known about the plan of dividing the county's investment promotion group into two groups to go to the Yangtze River Delta and the Pearl River Delta.

Ding Xishen led a team to the Yangtze River Delta for investment promotion. Later, Sha Zhengyang would lead the team to the Pearl River Delta region in Guangdong to inspect investment promotion. This was also determined by the county party committee and government after research.

Previously, Sha Zhengyang and Ding Xishen mentioned to Yuan Chenggong that PepsiCo might intend to enter the inland area, but Yuan Chenggong didn't care much.

He remembered that the war between PepsiCo and Coca-Cola was very famous, but PepsiCo had already acquired Jiazhou Coke in Jiazhou, and its beverage industry had settled in Hanchuan. It seemed unlikely that it would be possible to make another arrangement in Hanchuan. However, he did not expect Sha Zhengyang to give him such an unexpected surprise.

"Secretary Yuan, Pepsi is not a company that only produces beverages. Although Pepsi and Coca-Cola are from the US market to the Chinese market, Pepsi is different from Coca-Cola. It is not a simple beverage company. Its business scope covers beverages, snack foods, etc. It is also a very famous food company in the United States. It is not much inferior to Nestle and Kraft."

Sha Zhengyang's explanation did not make Yuan Chenggong feel doubtful, "Zhengyang, do you mean that PepsiCo may invest in food projects in our Zhenyang?"

"Basically, there should be this intention. What we learned is that they may intend to establish a snack food production base in the central region, mainly focusing on potato chips and cereal products."

Sha Zhengyang pondered, he knew that Yuan Chenggong had always been not very interested in agriculture, mainly because he believed that it was too slow to achieve results and was not effective in solving surplus labor.

If Yuan Chenggong could realize that there was great potential in agriculture and could bring a lot of industrial investment, he believed that Yuan Chenggong would change his attitude.

"We are very rich in land resources in Zhenyang. The plains and hills are suitable for potatoes, oats, barley crops. The northern hills are very suitable for building into ecological milk sources. This should be an important reason why these well-known food companies choose our Wanzhou."

Although Yuan Chenggong had communicated with Sha Zhengyang several times in economic work before, he basically focused on the conception and discussion of economic development zones and industrial sectors, and there was indeed not much communication on the agriculture sector.

Because Yuan Chenggong was born in a farmer family and worked in the township for many years, he knew the difficulties facing agriculture now, so he never thought that agriculture could make farmers rich.

He always believed that Zhenyang could develop, but not in the past, but in township enterprises. In the future, it would not be possible to rely on agriculture, but in the economic and technological development zones to develop the great industrial development opportunities brought by investment promotion.

"Do you think we really have better conditions for developing agriculture, so that we can attract more food companies to settle down?" Yuan Chenggong was slightly moved. If this is true, he certainly would not oppose Sha Zhengyang's actions in agriculture.

"Secretary Yuan, I think so. Our Zhenyang is rich in land resources, and the national and provincial highways are crisscrossed and convenient for transportation, which is very conducive to agricultural development. For the food industry, its raw material supply is also a key link."

Sha Zhengyang introduced the tricks here very seriously, and Yuan Chenggong listened very seriously.

"Like Nestlé is willing to settle in Wanzhou, the municipal party committee and government promised them to provide them with abundant milk supply. Kraft Food settled in Wanzhou, which is also seeing that Wanzhou is the most important wheat-producing area in Hanchuan."

Yuan Chenggong nodded slightly. He knew this, but this was not a company in Zhenyang.

"Because for food companies, there are only a few raw materials, including milk, flour, potatoes, sugar, and their derivatives, and auxiliary materials. If you have a good source of raw materials, it can certainly be greatly enhanced as a weight to attract companies to invest."

Sha Zhengyang further said.

"Old Ding mentioned on the phone that Pepsi's Leshi potato chips are the most famous snack food in the world. They have a huge output and a large demand abroad, while the domestic market is growing rapidly. The potato production capacity in the northern hill area of ​​Zhenyang is extremely large. With a little guidance, it can fully meet the demand. Pepsi hopes to ensure supply through the company's farmer model, which is a very good opportunity."

Yuan Chenggong knew that Sha Zhengyang had always had a complex, that is, he was extremely interested in increasing farmers' income.

Sha Zhengyang also admitted that industry is certainly the best way to drive farmers' income growth, but Sha Zhengyang has always believed that he could think of a way in agriculture.

Yuan Chenggong had always disagreed with Sha Zhengyang's idea before, but he did not object to it. Now it seems that Sha Zhengyang is very concerned. He hopes to use Nestle Milk Source Base and Pepsi's potato planting base as a magic weapon for farmers to increase their income.

"The company-owned farmers model seems to be able to greatly reduce risks, especially internationally renowned companies like Nestlé and Pepsi. I also know that the government also needs a lot of energy to guide the early stage." Yuan Chenggong reminded him with some intent.
Chapter completed!