Chapter 258 Expansion
Luo Li and Yan Jun looked at the counted numbers, and the two looked at each other. Yan Jun said to the store manager Wu Keqiang: "Let the accountant recount again, why are there so many?" He took a breath.
Wu Keqiang was dug by Yan Jun from the provincial capital. This man has experience in managing a large supermarket and is friends with Yan Jun.
The accountant and cash quickly counted again. The data was correct, it was indeed more than 800,000. Luo Li and Yan Jun were convinced that their faces were flushed with excitement. This was a powerful heart-boosting agent.
Wu Keqiang had already greeted the bank. The cash was escorted by Sun Dong and the bank deposited the money into the company's account. Such a large amount of funds could not be kept in the store.
Luo Li, Yan Jun, Hong Bao and Wu Keqiang went to the office, and the few of them were so excited that they had a great start. This was unexpected.
Yan Jun has been excited and formulated this plan to open a hypermarket in five counties and three districts under Fengyuan City. It was determined by him and Luo Li.
During this period, he was so tired that he lost five or six kilograms. He recruited personnel and opened supply channels, and did everything himself, fearing that the business effect would not be obvious. When he saw this report card, he finally breathed a sigh of relief and did not do anything in vain.
Several people entered the office, and Yan Jun said to Wu Keqiang: "Manager Wu, you have experience working in a supermarket. You can analyze what is the reason for achieving such good results today? Let's summarize our experience, find out the shortcomings, and lay the foundation for a step."
Wu Keqiang and Yan Jun are old acquaintances and old friends, and they have a deep understanding of him. This is also the reason why Yan Jun was able to pry him over. Because he is familiar with and has common ideals, he can impress Wu Keqiang.
He just entered the "Luo Ji". On the one hand, he was moved by Yan Jun's sincerity, and on the other hand, he wanted to prove his ability. He did not expect that a county-level hypermarket could reach a turnover of 800,000 yuan a day, which was completely beyond his expectations.
Wu Keqiang said excitedly: "Then I will summarize the reasons.
First, our "Luoji Hypermarket" is the first self-service large-scale store in Pinggang County.
Pinggang County is not economically developed and is also the last bus in the entire Fengyuan area. There are only a few large department stores in the county, two state-owned and one split and chartered, each operating, without core competitiveness, and the products are single, and the service and operation are not on the same starting line as Luo Ji. The "Luo Ji Hypermarket" is officially open, and many products make up for the gap in Pinggang. The diversity of goods opens the eyes of citizens. This is also an attractive place for hypermarkets and the core competitiveness of hypermarkets. From Pinggang County, our Luo Ji Hypermarket currently has no competitors that can threaten us, which is the first reason.
Second, the publicity is in place. The "Luoji Hypermarket" started a large-scale publicity in the entire Pinggang County more than half a month before its opening. There are advertisements and leaflets we have distributed in every township, and even villages. It has almost become a household name. Anyone from Pinggang County doesn't know about the "Luoji Hypermarket".
The bombing-like propaganda method determined by President Luo played a key role, which made the people form a concept in their minds, that is, when they go to the county town, they must go to the "Luoji Hypermarket". This is a very powerful psychological hint and has a clear effect.
From the people who came to shop today, we can see that during the day, the people from the countryside account for 40% of the people, and this proportion is very large!"
Luo Li and Yan Jun nodded constantly. Wu Keqiang still had two tricks and analyzed them well.
"The third point is that our marketing is powerful. Mr. Luo has determined that the marketing strategy was big. Looking at Pinggang, let alone Pinggang, even in the provincial capital, this is a huge deal. One hundred bicycles, twenty 21-inch large color TVs, 10 refrigerators, and five motorcycles. These things alone can stimulate people's crazy consumption.
For example, when buying a product worth 200 yuan, there is a chance to draw a bicycle. When purchasing a product worth 500 yuan, there is a chance to draw a color TV. Moreover, the amount of money purchased can be accumulated. When it accumulates to 3,000 yuan, there is a chance to draw a motorcycle. Such a promotion will be purchased in the "Luoji Hypermarket".
The accountant has just made a preliminary statistics. Today, the number of customers who spent more than 200 yuan has reached more than 2,000, with a total of 2,145 lottery draws, 12 bicycles were drawn, and a total of 429,000 yuan was consumed.
The number of people who spend more than 500 yuan is 136, and they have won a color TV. There are currently no customers who have consumed enough to collect refrigerators, but there will be customers who can reach the amount in the next few days.
According to today's statistics, the consumer goods purchased by customers today are mainly daily necessities, and most customers go for bicycles, so the turnover today is so large because the activity we are engaged in stimulating consumption accounts for a large part.
The turnover in the next few days will only decline, and it will never be as popular as it is today. But from today on, our customer adhesion will almost reach 100%. The mall continues to launch cumulative consumption bonuses, which can basically unify the retail industry of the entire county and district.
Several department stores in Pinggang County are not our competitors at all, and even if they fight price wars, they are not our competitors. The suppliers of "Luoji Hypermarket" are all source channels, and our purchasing channels are not comparable to those of state-owned shopping malls."
Luo Li nodded. Wu Keqiang was of high quality and had a thorough analysis.
Luo Li said to Yan Jun: "Even if the hypermarket in Pinggang has set the tone, Manager Wu will strengthen management here. Changping's hypermarket has accelerated the decoration speed and try to open before the New Year. In addition, discuss with Pinggang's banks to see if we can borrow more funds. We should try to open the hypermarket in Fengyuan five counties, and follow up with all "Luoji Hot Pot" and "Luoji Beef Noodles".
Yan Jun said: "According to our turnover, the bank will never refuse. Our account is located in the Agricultural Bank of China, and we deposit more than 800,000 yuan a day today. In the future, there will be fixed funds deposited every day. With such a turnover, the loan should not be a problem. If the Agricultural Bank of China shirks responsibility, then there is nothing else, let's just move the account away!"
Yan Jun made a rare joke.
Hong Bao said: "If you do this, you can scare the bank president to tears. If we move our accounts, the remaining banks in Pinggang County will not be able to support us as ancestors and rush to ask us for it."
Several of them laughed. Hong Bao's words were nothing wrong. If such a large customer bank dared to neglect, he would be ungrateful.
Pinggang’s hypermarket gave Luo Li a reassurance. Time is everything. As long as he can seize this opportunity, he will definitely be able to make a comeback.
The success of Pinggang's hypermarket can impress the bank's loan of large amounts of funds. As long as the funds are sufficient, he will soon be able to complete the layout in the five counties and three districts of Fengyuan. At that time, Fengyuan will be his rear. He will use Fengyuan as a base to enter the provincial capital, and then expand to the entire Beiyuan Province with the provincial capital as a base.
Luo Li plans to acquire the entire Beiyuan Province within two years, and then use Beiyuan Province as a base to expand into coastal cities.
The most urgent task is to fight the energy bank, otherwise it will not be able to expand rapidly without sufficient funds. Fortunately, the successful operation of Pinggang hypermarket has given the entire team full of confidence.
On January 7, Luo Li returned to Fengyuan. As soon as he got home, he was stunned!
Chapter completed!