Although only three products were released at this New Year's Eve conference, its influence was still very large. The relevant news also appeared on the front pages of many media early the next morning.
Even the entire Internet IT circle, technology circle, and biomedical circle are talking about this technology.
Different groups pay attention to different products or technologies. For example, for most people and netizens and fans, they are naturally more concerned about this smart rabbit ears.
So at the press conference, Wu Hao simply gave a demonstration. But then the video and some animated emoticons that Wu Hao demonstrated at the press conference began to spread on the Internet.
In particular, one of Wu Hao's cute expressions has been collected and forwarded by many netizens, and it has become a popular expression for a while.
There are also related cartoonists who also drew a cartoon based on this animated expression, which quickly became popular. Some people even started to use this cartoon expression to apply for a registered trademark, but the publicity and distribution department of Haoyu Technology responded promptly.
, without serious consequences.
After the bunny ears went on sale on the Internet at 0:00 on the 21st, they quickly received a large number of orders. Originally, in Wu Hao's view, the bunny ears were just a toy and would not have very high sales.
There are only 70,000 to 80,000 pieces, and about 100,000 pieces can be sustained. Being able to sell 100,000 pieces is already considered a very good result. This is the goal they set in the early stage.
Unexpectedly, as the online channel went on sale, a large number of orders poured in. In just thirty minutes, there were already more than 20,000 to 30,000 pieces.
This is definitely a very good result. With this result, it is a good start. Then there is no problem with the goal of 100,000, and it may even be doubled.
At ten o'clock in the morning the next day, it was the time when Haoyu Technology's offline official product experience stores opened in major cities across the country, and it was also the time when these bunny ears went on sale.
Before the store opened for business, a large number of young people started queuing up in front of the store early. Because Wu Hao said at the press conference that there will be limited sales every day. This means that if it is not strengthened early, it is likely to be
Can't get it anymore.
Especially since Christmas and New Year are approaching the two major festivals, for many young people, especially college students, this is definitely an excellent gift for their girlfriends.
On the one hand, his girlfriend will be very happy to receive such a newly released gift, and it is such a cute gift. On the other hand, it is not good for him to watch his girlfriend perform in front of him with these bunny ears.
It’s also a kind of enjoyment.
Therefore, many college students also joined the party rush buying process. Because they were worried that online ordering and delivery would be too slow and they would miss the festival, most people chose to queue up offline.
As a result, long queues formed in front of Haoyu Technology's offline official product experience stores in major cities, and some queues were already hundreds of meters long.
Such a long queue will inevitably affect the traffic order, which will naturally attract the police. However, in the face of this situation, the police cannot drive away, and this is not illegal. So the only thing is to maintain the order on the scene and minimize the impact.
Let’s have fellowship.
Sure enough, after the doors opened at ten o'clock, people immediately rushed into the store to rush to buy. However, major offline official product experience stores have experienced this situation not once or twice, and have very rich experience in dealing with it.
Therefore, under the organization and guidance of the staff of the offline official product experience store, the whole process is proceeding in a very orderly manner.
According to the product sales plan formulated by the marketing department in the early stage of installation, each offline official product experience store had about a thousand pieces in stock. Unexpectedly, in just one morning, all these supplies were snapped up.
As a result, many store managers of offline official product experience stores began to report the situation to the company and began to request replenishment of goods.
This result was something that no one expected. Because the product output was limited and faced with such a hot sales situation, the marketing department could only start applying to major foundries to increase production. On the other hand, it was necessary to adjust related
In terms of operational strategies, we began to deal with and solve existing related problems, striving to expand results and increase sales.
Wu Hao was a little surprised after hearing the report from the marketing department. But this is a good thing. There are more orders, which means the higher their revenue, the more money they can make.
So he immediately said to Tong Juan, who had already taken over the work of the marketing department: "Our early estimates are still somewhat insufficient, so next, we must increase our penetration into this product and strive to build on the existing results.
Go up and expand the results."
"This is just the beginning. We are only facing the domestic market. You must know that there is also a vast international market. Now that the Double Festival is approaching, we must seize this opportunity to further expand sales."
After hearing what he said, Tong Juan nodded and replied: "We have already started working on this aspect. This product can be so popular. This is something we did not expect. It is because we are not well prepared for our work.
It was my work error."
When Wu Hao heard this, he waved his hand and said, "Okay, we didn't expect it either. It's not your fault."
Anyway, it's still my problem. Tong Juan shook her head, and then said to Wu Hao and Zhang Jun: "This product is so popular, it is still inseparable from the pursuit of it by young people on the Internet, especially this kind of pan-two-dimensional
Cultural influence makes most young people very interested in this kind of bunny ears.
Judging from the relevant sales data we currently have, 96% of the consumers who buy this rabbit ears are young people under the age of 25.
Among the 96% of the population, young people between 16 and 22 years old account for about 80%.
Therefore, I feel that in the marketing of this product, traditional advertising methods are no longer of much use, and even asking idols to endorse them will not have much effect.
My suggestion is to start with the pan-2D culture and invite more pan-2D bloggers, UP hosts, short video live broadcasts and other video anchors that young people are interested in, and even some idols that young people are interested in.
, it doesn’t need to be a big name, as long as it has a certain influence.
Then distribute relevant products to them, without requiring them to promote them, only requiring them to display them.
Excessive publicity will only arouse rebellious psychology in the hearts of young people, but if this kind of subtle and light advertising can arouse the interest of most young people, it will expand the influence of this product in the hearts of young people and make it a brand.
Trendy brands, trendy products.
In this way, not only can sales be increased, but the market life of this product can also be extended."
