Chapter 1,488 Taking the initiative to launch an offensive
The Southeast Asian market has always been an important part of their overseas market and even serves as a bridgehead, so it is very important.
Although there is still a big gap compared to the European market, it is also one of the markets with relatively fast growth. Therefore, Wu Hao and the others have always attached great importance to the management of this area, and even set up a Southeast Asia branch.
The company is responsible for the market operations there.
However, as the products of other companies were put into the market one after another, they began to quickly encroach on the market originally opened up by Wu Hao and others. And relying on the threat of the big stick behind them, they quickly achieved very good results in Europe, North America, Oceania and other regions.
, and even finally gained market advantage.
As for Wu Hao and the others, under this series of targets and attacks, their advantage gradually turned into a disadvantage. Of course, this is also related to Wu Hao and the others' appropriate contraction of strength and strategic retreat.
In the current situation, the enemy is strong and we are weak, and we are at an obvious disadvantage. Instead of charging forward to confront each other head-on and getting bloody blows, it is better to temporarily avoid the edge, retreat proactively, shrink and accumulate strength, wait for the opportunity, and launch a counterattack.
Of course, this does not mean that they are doing nothing and waiting for death. This is not their style. In fact, they have been organizing corresponding means of resistance. And their market situation in Europe is not that bad. They still occupy one-third of the European market.
A share of one can be said to be very good.
As for Oceania and North America, these two regions are relatively special, so they are basically in the process of strategic abandonment. However, there is no market in these two regions. In fact, in North America, except for the beautiful country, in the other two countries, their
The product still has a good market, and even though there have been obvious crackdowns, it has been very stable.
In addition to benefiting from the huge local Chinese population, this also benefits from their ongoing brand management, which has won them a large number of die-hard fans.
It is precisely because there are so many people here that they are able to face the joint attacks of several giants overseas, and they are still not at a disadvantage, at least they are not beaten to the point of losing their armor.
Compared with these three places, Wu Hao and the others have absolute advantages in markets in West Asia, Central Asia, Northern Europe, Africa, South America, and Southeast Asia. On the one hand, they are the first to enter and open up the market, so
Has a huge user base.
Secondly, relying on excellent product performance and value-for-money selling prices, their products themselves are very competitive. In addition, Wu Hao and the others have always attached great importance to brand image building and word-of-mouth management, making their
Products can expand rapidly with word-of-mouth promotion among user groups, thus occupying most of the market.
Even after these companies came in, although they encroached on part of their market share, it did not affect their dominant market position.
Naturally, these giants were unwilling to give in, so they thought of many methods, including pressure, big sticks, bribery, threats, etc. This series of methods made Wu Hao and the others, especially the branches in overseas regions, feel that
There was tremendous pressure.
Compared with other markets, the Southeast Asian market has always been a fat piece of meat that these giants are eyeing, and it is also the target and target that they are eager to attack Wu Hao and others.
Therefore, in this regard, they have used many means, including some despicable acts. This has also significantly increased the market share of this giant in Southeast Asia, and has eroded their markets in several regions.
Wu Hao and the others naturally attached great importance to this. On the one hand, they responded actively, and on the other hand, they also counterattacked by seeking help from the commercial department, including diplomacy.
This is no longer simply competition and confrontation between enterprises, but has risen to a kind of competition and confrontation between countries.
In these competitions and confrontations, both sides win or lose. Regardless of whether Wu Hao and the others are willing or not, this huge giant has already entered and established a firm foothold with the support of Europe and the United States.
It is certainly unrealistic to completely drive these giants out now. What they need to do now is to resist the opponent's subsequent series of actions. In addition, they must also take the initiative to trap the opponent within the existing few
Within the market, they were surrounded in all directions.
Wu Hao personally took charge of this work, and Tong Juan was mainly responsible. During this time, she has been busy with this matter.
This was not a summit forum in Shenzhen City, so Tong Juan rushed there with her people. Judging from the current feedback results, it is actually not very optimistic.
These countries are all fence-sitting masters with two sides in mind. What they are best at is to please both sides and draw chestnuts from the fire. Now that the two sides are facing each other tit for tat, these countries have naturally been given opportunities. They hope to use this to obtain more benefits.
For example, you need to invest, build a factory, have technology, etc.
In the past, when faced with these unreasonable and greedy requests, Wu Hao and the others would ignore them. But it is different now. We are at a critical stage and must not create extraneous problems. So we still have to give, not only give, but also give.
He is very generous and fills up the other person.
As long as the goal can be achieved, spending more money is nothing. Anyway, the wool comes from the sheep, and the money spent now will be earned back tenfold and a hundredfold in the future.
So thinking of this, Wu Hao finally made a decision, so he looked at Tong Juan on the screen and said, "I think it's time to launch an offensive."
What do you mean? Tong Juan said thoughtfully.
Fatty, let our legal team prepare and get ready to go. Wu Hao ordered to Zhang Jun in the video.
Do you mean to initiate a patent infringement lawsuit against them? Zhang Jun asked in the video.
Wu Hao nodded: "Yes, the momentum will be bigger this time, not only in Southeast Asia, but also in Europe, Northern Europe, and even North America. As long as countries with sound laws, patent infringement lawsuits will be launched.
"
Isn’t this too big a scale? I’m afraid we can’t handle so many cases relying on the capabilities of our legal team. And we have to deal with so many cases at the same time. I’m worried that our strength will be dispersed and we won’t be able to achieve any good results. Tong Juan
Express your concerns.
Of course, Wu Hao nodded: "This is for the outside world to see, to let everyone know that the other party has infringed on our relevant patents. On the one hand, it wants the public to see the ugly faces of these giants, on the other hand, it also
We must create our role as a victim well, so as to win the sympathy of the people and help us compete in the market.
What we really need to focus on is Europe, North America, and Southeast Asia. North America is the opponent's home court, and the opponent will definitely try every means to delay it, so we can just respond proactively in this regard.
The same is true in Europe, but it is relatively better, so we have to send a professional lawyer and legal team there to prepare for the lawsuit. This will be a tough tug-of-war, so we have to be prepared for a protracted war.