Chapter 1,696 The most awesome self-driving technology advertisement in history
Haoyu Technology's intelligent autonomous driving technology, transparent display glass, intelligent car-machine voice interaction system, etc. have also become popular in the eyes of these traditional automobile manufacturers.
The marketing department and publicity department hope to take advantage of this opportunity for Dongfeng to conduct publicity to increase their influence in intelligent autonomous driving technology, thereby promoting the development of this technology and expanding market share.
Although Wu Hao and others do not take advantage of the excitement to build cars, they also hope to learn from a certain company and become the domestic "Bosch" that is difficult for all car manufacturers to surpass.
Although they currently have several stubborn and powerful opponents in the field of autonomous driving technology, the market share of these opponents is gradually shrinking under the pressure of absolute technological superiority.
At present, the autonomous driving technology of these manufacturers relies on image recognition technology, lidar and millimeter wave radar technology, as well as high-precision maps and precise navigation technology.
This kind of automatic driving technology has a disadvantage, that is, it relies heavily on high-precision maps and precise navigation technology. If you travel to unfamiliar road sections, even some complex road sections, and paved roads, the automatic driving function will fail, even if it does not fail
, the security accuracy is also greatly reduced.
As for Wu Hao's intelligent autonomous driving technology, it mainly relies on intelligent image recognition systems and lidar systems for automatic obstacle avoidance and autonomous driving. Only an ordinary navigation system is needed to achieve high-level autonomous driving functions.
As long as the destination is set, the vehicle will start traveling along the navigation route. During the entire process, whether there is a high-precision map of this journey or other data information, this intelligent autonomous driving system can handle it easily.
It can scan the real-time environment of more than two hundred meters in front of the car, one hundred meters behind the car, and dozens of meters around the car, perform real-time 3D digital modeling, and plan an optimal route for driving. In addition, this system
It will also learn and simulate the driver's driving habits to provide the most comfortable ride experience for the passengers in the car.
This time they announced that the "Wangshu" intelligent lunar surface patrol and exploration vehicle is equipped with this set of intelligent autonomous driving technology, and also announced that they will update and upgrade their intelligent autonomous driving technology in the near future, which can
Support the autonomous driving function of vehicles on complex off-road sections.
As soon as this news was released, it quickly attracted the attention of many people. Especially with the popularity of this intelligent lunar surface patrol and exploration vehicle "Wangshu", it became the news that many people talked about.
Therefore, many people, especially those who are about to buy a car or are currently buying a car, are paying special attention to this technology. Many car companies have cooperated with Wu Hao and others to install this set of intelligent autonomous driving technology.
Taking advantage of this craze, we quickly promoted and marketed it.
Even these news do not require the publicity department and marketing department of Haoyu Technology to worry about it. These car companies are very enthusiastic and active in helping to promote it.
Under this wave of offensive, on the second day only, the 4S stores of major car companies came to inquire about test drives and consumers who purchased this set of intelligent autonomous driving technology poured in like a tide. 4S stores of major car companies came to
They were all overcrowded and not lively. The sales volume of many popular models in just one day reached the sales volume in the past half month or even a month, which made these car companies make a lot of money.
In this regard, this also made several competitors look bitter. They cannot and cannot come to such advertisements. Moreover, for them, they are familiar with the products and technologies of each opponent. Renjia Hao
Yu Technology's intelligent autonomous driving technology is amazing, and they have to admit it in their hearts.
But despite this, they were not willing to just admit defeat. So they immediately started discount promotions. No matter how good your skills are, I gave you a high discount, so there is still a lot of market.
Long before Wu Hao, the H headquarters was committed to becoming the first "Bosch" in the country. Tao Zhengyang looked at the reports on the big screen with a bitter look on his face while listening to the reports from his subordinates.
"It is said that yesterday alone, the sales of all types of models in all B Asia Auto's domestic 4S stores reached 170,000, which is far more than the sales of all their models in a month. It is said that some people are trying to grab the cash.
They directly took away all the display cars and even test drives in other people's 4S stores, and there were also cases where several people snatched a car and increased the price." A dignified-looking female executive wearing glasses reported to Tao Zhengyanghui.
Another male executive said with a sullen face: "In the past two years, our market share in the automotive sector has been shrinking, and for us, or in terms of getting involved in autonomous driving technology and smart cars,
The biggest impact is Haoyu Technology.
With its advanced and excellent technology, it has a great impact on us and other manufacturers. And compared to us and other manufacturers, Haoyu can have a very strong advantage.
They themselves are the overlord in the field of high-end automotive power batteries in the world. Currently, almost half of the new energy vehicles in the world use their new lithium batteries.
The dependence on batteries has also prompted these car manufacturers to gradually turn to Haoyu Technology's cars.
On the one hand, there are naturally various marketing actions of Haoyu Technology. On the other hand, or in other words, the main reason why these car companies choose to cooperate in depth with Haoyu Technology is technology.
The technologies introduced by Haoyu Technology are indeed far ahead of similar technologies, so these car companies have no choice but to choose to cooperate."
Too many important technologies are controlled by one supplier, which is not a good thing for these car companies. Don’t they know? Another overweight executive in his fifties asked.
After hearing what the executive said, the executive who asked the question smiled bitterly and shook his head: "Of course they know this, but under the pressure of such fierce market competition, they have to do this.
After all, the technologies and products provided by Haoyu Technology are the most cutting-edge and advanced, and also provide the best user experience. Therefore, in order to attract consumers and expand sales, these car manufacturers will naturally rush to use these new technologies.
The goal is to increase the highlights of your own products to attract consumers.
As for the risk of technology and components being controlled by the same supplier, it is not important compared to this. After all, Haoyu Technology has a good reputation in the industry and, like us, promises not to build cars. In this way
Come on, these car companies will naturally feel relieved."
