A cold wave coming to Siberia has covered the entire Anxi with a layer of winter clothing. While people are admiring the beautiful snow scene, they are also worried about the traffic jams caused by the snow.
As Double Eleven has faded away, the entire company's operations have gradually begun to return to normal. Although there is another Double Eleven shopping festival before the end of the year, compared to the scale of Double Eleven, this is not worth mentioning at all.
Logically speaking, after winning such a beautiful victory, there will be basically nothing to do at the end of the year. Everyone just needs to relax and welcome the new year.
But Wu Hao and the others did not stop. After Double Eleven, Wu Hao immediately began to launch multiple development and expansion plans.
First of all, in terms of market, although this Double Eleven Shopping Festival was very successful, it also exposed many flaws and deficiencies in their operations.
Especially in the weak offline sales link, it has become a serious obstacle to their development.
So just after Double Eleven, Wu Hao immediately ordered Dong Yiming to start the construction project of offline direct stores and authorized agents.
Offline direct stores, as the name suggests, are directly owned stores opened by the company in various cities. They are mainly responsible for selling some of the company's products and providing corresponding after-sales services for the sold goods.
Of course, these offline direct stores can also be used as offline promotion and experience points for products, answering questions for many consumers who want to know about their services.
In the past, Wu Hao and others have been providing services through the offline channels of two e-commerce platforms, Su Mei and Su Mei. However, the offline channels of these two e-commerce platforms cannot meet Wu Hao's needs, and there are many constraints. Such constraints
The performance was obvious during this shopping festival.
You must not be controlled by others. This is a truth that all operators understand, not to mention such an important offline physical channel.
So Wu Hao and the others immediately decided to launch their own offline official store plan after discussion. This plan had actually been formulated a long time ago, but they have never implemented it. Mainly because their strength was limited before and they could not support such a plan.
Big projects.
According to their preliminary plan, the first batch of offline direct-operated stores will be opened simultaneously in 50 major cities across the country, with a total investment of more than 500 million.
The converted cost of an offline direct-operated store will be more than 10 million. Of course, this is the average level. The construction cost in some cities is definitely higher than this, while in other cities it is less than this.
Depending on the situation, the next step may be to expand the scale of offline direct stores to 150 cities, covering most major domestic cities.
Of course, the construction cost of such offline direct stores is huge, so it is impossible to cover all county and city-level cities across the country, and this requires authorized agents at all levels to fill it.
This is also a marketing strategy adopted by many companies, which is to bid for agents in relevant areas and let them open relevant authorized stores.
The more common ones are naturally many mobile phone brands, which is why you can see those blue and green mobile phone billboards in the streets and alleys.
Of course, there are many levels among the agents. For example, some are large regional general agents who have obtained official certification and license. They cooperate directly with enterprises and win the agency rights for brand products in relevant regions.
In addition to being responsible for the promotion and sales of related products, he is also responsible for the after-sales service of all products in this area.
Competition among general agents in such large regions is often very fierce, especially for some popular electronics brand manufacturers.
Generally, like general agents in some economically developed areas, the agency fees they pay to enterprises start at RMB 100 million per quarter.
The second type of agents are the sub-agents who work above and below the main agent. Their strength is limited, so they often only represent one region, or just one city.
These sub-agents are the main force in offline sales, and the competition is also the most fierce. Even in order to win the regional agency rights of a brand, these agents use the thirty-six strategies many times.
Not only do martial arts groups often appear, but in serious cases, tragedies involving family destruction and death occur.
The third type of agents are some scattered shops. These shops are scattered on the streets and corners of cities and regions. Some of them may just get an authorization, and some of them just start working without any.
However, whether it is a corporate brand owner or a general agent, they will not recognize this type of so-called agent.
Naturally, if any problems arise, they are not to blame.
For Wu Hao and others, there is no need to occupy every street like the Blue and Green Factory. Therefore, second- and third-tier agents are basically not needed.
The role of these authorized agents is actually to fill the shortcomings, or vacancies, of their offline direct stores.
In other words, their offline direct stores only expand to major cities, while other areas require the responsibility of these authorized agents. They will also follow Wu Hao's unified requirements to open brand experience stores with similar styles and standards.
In order to ensure service quality, all authorized stores will obtain an authorization certificate. This certificate can not only be found on the official website of Haoyu Technology, but also entered the after-sales service system directory.
The company's marketing department will regularly inspect and evaluate these authorized stores. If they receive too many complaints or their services are unqualified, their authorization certificates will be revoked and they will be ordered to close for rectification.
For Wu Hao and others, online sales are still the main channel, while offline sales channels are just a supplement to the deficiencies of online sales, rather than competing with each other.
In fact, since the release of their smart voice assistant, agents have been coming to seek related agency cooperation. And for some hot cities and regions, the relevant agency fees given are not low.
It's just that Wu Hao and the others focused all their attention on online sales channels at that time, and their company was still relatively weak at the time and had no time to take care of it. This made a kind of agent very anxious, seeing money but unable to
Earn.
So after they announced their offline direct store and brand agency plans this time, all kinds of agents from various regions came one after another like fishy sharks.
They don't know how many people came in the end, because people are coming one after another. But what they already know is that the two business hotels closer to the company are already full.
According to incomplete statistics, nearly 300 agents of various types came to discuss related agency plans this time.
Faced with this extremely hot situation, Wu Hao and others were surprised and had to change their strategy. They changed the original negotiation to a regional agency bidding to deal with this chaotic and noisy situation.
