Chapter 2534: Creating a new era of film and television drama genres
Wu Hao nodded, and then asked Lin Wei thoughtfully: "What about you, are you like this too?"
Lin Wei smiled and shook her head: "No, we are taking another path."
Lin Wei raised her head and glanced at Wu Hao, then said: "We are different from ordinary film and television production companies, and of course we cannot be that kind of agency.
We are a comprehensive cultural company, which includes content production and channel distribution. For example, our film and television creation company, game production company, these are all content production and production companies. And our virtual world and virtual reality world
Large platforms belong to distribution channel companies.
Although these units or departmental studios are independent of each other, they all belong to Micro Media and are unified in themselves.
Therefore, we cannot let our own people cheat our own people, which is definitely not conducive to our development. Although we also need traffic, the way to obtain traffic is not just to invite traffic stars to hype.
We have taken another path, that is, the road of high-quality products. Through sophisticated production, we produce high-quality products, and then use these high-quality products to attract audiences. When there are more viewers, there will naturally be traffic.
In fact, this aspect is the same as your product market operation strategy, which is to take the high-quality route and spread it through word-of-mouth effect, which is much better than those who spend a lot of money to hype and buy traffic.
The film and television dramas we produce are mainly produced on our two major platforms. Because of the particularity of the two major platforms, the film and television dramas we produce are very different from conventional film and television dramas.
Of course, we will also produce regular film and television dramas, including those for offline theaters, TV stations, and online video platforms. But this only accounts for a small part of the film and television dramas we produce, and the vast majority are for our two major platforms.
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Thanks to your advanced post-production special effects technical support, the quality of the dramas we produce are very high-quality. As long as the scripts and actors are not inconsistent, these dramas will be qualified and high-quality products.
We cooperate with several major networks such as China Literature to jointly explore and develop high-quality network IP resources, including many of the most popular novels at the moment, such as the military-industrial trilogy of the famous writer Zhi Tiange, etc.
In addition to regular dramas, we are also actively developing 3D dramas. In the past, we watched dramas in 2D, but now thanks to our smart AR glasses and VR glasses, everyone can watch them without leaving home.
to 3D content.
Therefore, we are also increasing the film and television drama resources suitable for smart AR glasses and VR glasses, so that ordinary TV dramas can also be 3D, giving the audience a more immersive viewing experience.
In the past, we purchased the resources and copyrights of these dramas from film and television companies and online platforms. Now, these excellent 3D dramas we have produced have become the objects of purchase and investment by these online platforms and film and television companies. We
The produced film and television dramas have also begun to be exported to these online video platforms and offline theaters and TV stations.
In addition to these regular dramas, we will also develop some special dramas, such as three-dimensional interactive film and television dramas using smart VR glasses. The audience can not only be immersed in the film and television dramas, but also watch these films and television dramas at close range and from multiple angles.
The content in the drama can also be interacted with the characters in the drama, and even determine the direction of the plots of these dramas. It can be said that these film and television dramas are no longer just film and television dramas, and some are closer to games.
.
In this way, it not only increases the viewing quality of the series, but also increases the fun and playability, thus extending the market life cycle of these series. Good series can be watched and played repeatedly.
The interactive series we used to produce in this way are still popular today, with a large number of people watching and playing them every day.
There is also our smart AR glasses, and the virtual reality interactive dramas we use its characteristics to produce are also very popular.
It should be said that we have created a new era of film and television drama genres."
At this point, Lin Wei, who was a little dry-mouthed, took a piece of snow pear and ate it, moistened her throat, and then continued to talk without saying anything: "Thanks to the convenience of your smart AR glasses and VR glasses, more and more people
We began to choose to watch movies at home. Last year, the number of moviegoers in online theaters on our two major platforms exceeded 10 billion, and the total box office of online theaters for the whole year reached 60 billion yuan. Although it is still not as good as offline theaters
Although the total box office for the year has reached 60%, this number is still growing rapidly.
The direct impact of this is that the growth rate of offline theaters has slowed down, and even reverse growth has occurred.
This has also made many offline theater companies become anxious. Not only do they lower prices to attract audiences, but they also start to suppress and attack us. However, under the general trend of development, their decline is inevitable, and this is something they cannot recover no matter how hard they try.
of.
Therefore, these film and television companies and theater companies have also begun to contact and cooperate with us to jointly develop immersive theaters such as AR, VR, MR, and naked-eye 3D through offline channels, so that people without equipment can also enjoy high-quality movie viewing.
experience.
Of course, offline theaters also have their own advantages, which online theaters cannot have, and we recognize this.
Therefore, we are also actively cooperating with these theaters to develop our own offline theater channels and promote and apply technologies such as AR, VR, MR, naked-eye 3D, etc., thereby further expanding our share and share in the film and television culture market.
Influence.
It can be said that directors from film and television companies all over the world now want to cooperate with us. This is not only because we have advanced film and television post-production technology, but also because we have huge online channels.
Of course, this includes the brokerage companies mentioned earlier, as well as various traffic stars. Because our dramas are of high quality and very popular, they have always wanted to participate.
However, the money stick they had tried and tested before had no effect on us because we were not short of money, so they were anxious and could only change their strategy.
For example, bundled sales bundle veteran actors and actresses with these traffic stars. If you want to hire famous actors and actresses, you must get involved with these traffic stars.
Therefore, we will also use some popular stars, but we will still carefully select some suitable young actors and stars with similar acting skills and good conduct to star in the show.
In addition, we will also cooperate with independent star studios to directly bypass the agency. In this way, we can obtain many useful actors. Not only actors from the Mainland, Hong Kong and Taiwan, but also European and American actors
There are many of them, and they also attach great importance to the domestic market. In several blockbuster dramas last year, many foreign actors joined the cast. Their professionalism, dedication, and acting skills are no worse than those in China."