Chapter 268 The contradiction between the Internet and real life
"I have always believed that after-sales service should be more important than sales. Buying a product by consumers is only the first step in our entire product process, and the following after-sales service is the top priority of our work.
Whether a product can have strong vitality depends largely on the quality of after-sales service.
So for us, after-sales work will be our focus in the future. Here I also promise all users that as long as you buy our products, if there is a problem with this product, you can get it from any of our lines across the country.
Go to a brand store for after-sales warranty.
Moreover, the after-sales maintenance information of all our users will be networked nationwide. In other words, you no longer need to get after-sales maintenance card documents, invoices, etc., you only need to bring the product.
We can identify your purchase and use date through your registered account information, and create a maintenance file for you, which can be retrieved in stores across the country, so as to provide each user with better after-sales protection services."
As Wu Hao and Jiang Nan talked, they came to sit in the interview area that had been arranged in the rest area, and then continued.
"Secondly, it's experience. Many people are curious about our products and have many doubts. After all, there are too many and too expensive marketing methods now. There are all kinds of them, and consumers don't know who to listen to.
Yes.
And there are some manufacturers and brands that over-exaggerate the performance and quality of the products when promoting and releasing products. Consumers believe in buying them back, but they are deceived when they find that the products are different from what was advertised. Over time, they do not believe in the promotion of other products.
Our products have also encountered this situation. At first, many people did not believe that our intelligent voice assistant could simulate the voice of a real person and be so fluent, real and smart.
This was especially obvious when we first released this product. Later, it was our little by little promotion and word-of-mouth spread among users that enabled our product sales to snowball.
At the beginning, our capabilities were limited and we could not support the construction of such offline stores. Now that we have the conditions, we must actively make up for this.
In this way, if consumers do not believe it or have doubts about our press conference, they can actually come to our offline brand experience store to experience it on the spot and see if what I said in the press conference is true.
Or just try it yourself and find out that it is not as easy to use as advertised.
Isn't there an old saying that goes, "hearing is false and seeing is believing". We just want to bring out the real thing so that everyone can actually see it and get started with it.
After the opening of our offline brand store in Shanghai a few days ago, the effect was very good. Every day, many people came here to experience it, and their feelings about the experience were promptly reported on various forums on Weibo, becoming a
It provides us with good promotional materials and practical reference.”
Glancing at Jiang Nan, he continued: "Many people are saying that we are too low-key, and some even say that I am too stingy and stingy, why I can't even bear to advertise.
Actually, I have a different view on this. We do advertise, but we use the words of our users to promote our products.
Compared with other marketing models that involve celebrity endorsements and advertising bombardment, I think this word-of-mouth effect that relies on word-of-mouth from users is more effective.
Our previous generation of products gradually grew in size based on the reputation of users."
“Finally, I also hope that this offline brand store can become a community platform for leisure communication among young users.
I am also a young person myself, so I can better understand the lifestyle of young people today. Everyone relies too much on the Internet and ignores real life. This is a trend of social development and a tragedy of reality.
The Internet has indeed brought each of us closer, but at the same time it has also alienated our relationships in the real world.
Many people may be busy making friends or socializing online, but they have neglected their friends and relatives around them. Even if you say a word of concern, you have to go online, so why not say it in person.
Therefore, we have set up such a rest area in offline brand stores across the country, where all users can come to rest, chat, and communicate with like-minded friends.
Not only does it provide Gigabit Internet, but it also provides free coffee, cold drinks, candies and other snacks to all users.
We encourage young people to take some time away from work and the Internet to enjoy this wonderful real life."
"Isn't this very contradictory? Your products closely bind people and the Internet. Now you say that you will liberate people from the Internet. Isn't this contradictory?" Sure enough, Jiang, who is devoted to his work,
Nan was very professional and immediately caught the loophole in Wu Hao's words and started asking questions.
"No, this is not a contradiction." Wu Hao smiled and shook his head: "In fact, our intelligent voice assistant has rescued many people from the Internet.
In the past, many people looked down at their mobile phones for three or four hours a day, and some heavy users even spent five or six hours. It can be said that mobile phones have become their entire life.
When these people look at their phones, they don’t look at the phone itself, but the content it carries. To put it bluntly, the phone is just a tool.
After using our smart voice assistant, many people get rid of the shackles of their mobile phones. It greatly reduces the time they spend looking at their mobile phones, truly freeing everyone's eyes from the mobile phone screen.
According to incomplete statistics, we have successfully reduced the average three hours that tens of millions of people use their mobile phones every day to one hour. This is definitely a great achievement.
Of course, many people still rely too much on online social interaction and are afraid of real-life social interaction. This fear comes from their own lack of self-confidence and their desire to try their best to cover up their shortcomings and shortcomings.
But what I want to say is that there is no such perfect person in the world. Everyone has some shortcomings to a greater or lesser extent, and of course, there are also some advantages.
We must face up to our own shortcomings, but we must also be good at discovering our own strengths. Sometimes you may even find that some of your small shortcomings may be an advantage in the eyes of others.
For example, you think you are too straight and not smooth enough, but in the eyes of your friends, you are straightforward and simple, and you are a friend worth keeping company with.
There are many examples of this, and in fact this is not an advantage for you.
There are no two identical leaves on the earth, and naturally there are no two identical people. The reason why each of us is different is not only the appearance, but also the advantages and disadvantages of ourselves are also important characteristics that distinguish us from others.