"Another example is some other creative ideas, such as time capsules, transfer mailboxes, public information boards, etc. You can imagine and create these by yourself, or you can ask customers to give you suggestions and ideas.
In this way, while participating, these customers will also enhance their sense of belonging, thus transforming them into your loyal customers."
Speaking of this, Wu Hao paused for a moment, then looked at Wu Tong and said: "Okay, I'll stop talking about this. Let's talk about the last point, which is talent management.
You know that the BOSS of a company is not responsible for managing and operating the company. He is only responsible for managing people and controlling the direction of the company. Other things can be left to the people below him.
If you have to do everything yourself, then if you do it alone, why do you need employees to do it?
You must learn to delegate power and use people. This is the key to being a good leader of a company.
There are only a few of you, but you are so busy now that you wish you could be in the store 24 hours a day. As for me, Haoyu Technology has 60,000 to 70,000 people. If I am asked to take care of everything, can I handle it?
Therefore, we must learn to employ people, put the right people in the right positions, and let them use their talents. This is what the leader has to do. As for other things, they can completely let them do it.
Believe in them, they may not do worse than you."
"And your letting go is also conducive to the growth of these talents. If you hold everything in hand and do everything yourself, then these people will not grow and will only become tools that blindly follow you.
In this way, when your company expands and needs talents, how will these talents come? When you open a branch, how will the store manager of your branch come? Aren't these things you have trained in daily life?
Could it be that you have to recruit talents temporarily, which not only increases the cost of employment, but also recruits talents who have been trained by yourself and are more worthy of your trust? "
After saying this, Wu Hao looked at the thoughtful Wu Tong and said with a smile: "Actually, your cafe still has great development prospects. At present, there is no chain in China that is specifically targeted at university groups and young people.
As a coffee brand, if you can seize this opportunity, work steadily, and gradually expand, you can still achieve some results.
Just imagine, how many universities are there in the country?”
Hearing Wu Hao's question, Wu Tong thought for a moment, then shook his head and said: "I don't know, there are probably thousands of them."
Wu Hao tapped Wu Tong with his hand and said: "Look, since you want to open a branch and expand, you don't know these basic information.
Let me tell you, there are currently more than 3,000 colleges and universities in the country. If we calculate one university and one cafe, that’s more than 3,000 cafes. No, if we take three universities and one cafe, there are still a thousand
cafes.
You know the famous coffee chain brand Starbucks and coffee giants like Luckin, there are only about 7,000 or 8,000 coffee shops in China. So this is a very huge market. If you can occupy a place, you can also gain a very considerable profit.
return.
Moreover, young people are also the main consumer group in the future, and you can contact these young consumer groups earlier than these coffee brands, starting from college campuses. In this way, as long as you insist on quality and focus on service, you can capture these young consumers.
In this way, even after they enter the society, they will still be your loyal customers. With this, you can start from near the campus and enter the social market, thereby quickly occupying the entire market and competing with these coffee chain giants.
There are many cases in this regard. To give a familiar example, corn mobile phones, how it developed, it first grew up from young people.
By winning over young consumers, it grew little by little and eventually became a world-famous mobile phone technology giant, able to compete with many large mobile phone manufacturers on the same stage, and still be able to fight back and forth.
So what do you think they rely on?”
Cost-effectiveness? Wu Tong thought for a moment and then said.
When Wu Hao heard this, his head was filled with black lines, and then he asked: "What else?"
It seems gone? Wu Tong thought for a moment, then shook his head and said.
In response to this, Wu Hao shook his head helplessly and said: "Cost-performance is only one aspect, brand marketing is the key. Since its inception, Corn has flaunted itself as a young brand, a brand for young people, full of vitality and positivity, and thus won the majority of
Young people like it.
You can read more books on this aspect, Xue Bing talks about it in detail in the book."
Speaking of this, Wu Hao glanced at Wu Tong, then coughed twice and said: "Of course, you can't completely learn from the corn method. They grew up completely through marketing. This method cannot be said to be wrong, but it is also
Can't say it's correct.
Of course, necessary marketing is definitely indispensable, but in addition, you must also have your own things and foundation. In this way, you don’t have to be afraid no matter how big the storm is.
Take Hwei, which is in sharp contrast to Maize, for example. It focuses more on technology. It may not be as good as Maize in terms of marketing and popularity among young people. However, it relies on its excellent technology to win the middle-aged consumer market.
group trust.
Relying on its own technical advantages, Hwei was once invincible in the market and had unlimited glory. Even though it was later targeted and hit so severely, it still did not fall, but stood firm and stopped. It is still the leader in the technology industry to this day.
, a giant in the communications industry.
Let me ask you, if a company like Corn experienced the same targeting and attacks as H, would it be able to survive? It’s probably hard to say.”
Wu Hao did not say anything to death, but everyone knew that under such targeting and attack, it would be impossible for a marketing company like Corn to survive. If nothing else, once the chip is broken, then
A company whose main business is mobile phone sales will inevitably stop immediately, and then it will be difficult to persist because there will be no other revenue. Even if there is, it will be a drop in the bucket.
For H Wei, the mobile phone sales business is just one part of all businesses. Although it accounts for a relatively large proportion, it is not the whole business. Although life is a little harder without it, it is still possible and it will not be a problem.
Brother, what about you? Wu Tong asked curiously.
We. Wu Hao glanced at Wu Tong and immediately shook his head and said: "You can't learn from us, and it's even harder to learn from us, so don't learn from us. Many young people want to learn from us, and in the end, without exception, they all end up with