Chapter 2838 The sleepless nights of automobile manufacturers
Tonight is destined to be a sleepless night for many people, whether it is those media people who have been coding all night to rush for manuscripts, or those bloggers and UP owners who are competing to edit videos, or those professionals in the industry,
And many car manufacturers who watched this conference.
The emergence of such a technology has made many people sleepless.
Since Corn Headquarters decided to enter the new energy vehicle market, Corn has relied on its accumulated marketing advantages over the years to operate its own new energy vehicles quite well. It has also spliced together a series of so-called "self-developed technologies".
It also broke into a market.
Just half a month ago, after the draft regulations were released, they couldn't wait to hold a conference on their "independently developed" L4 high-end autonomous driving technology. Xuebing announced a number of advanced technologies at the press conference.
The scenery was endless for a while.
At this moment, Xue Bing sat on the seat with a cold look on his face, and rarely smoked a cigarette. Seeing this, other people attending the meeting did not speak, causing the atmosphere in the entire conference room to be extremely dull.
After waiting for a long time and seeing no one speak, Xue Bing had no choice but to put his cigarette into the almost full ashtray, and then said to the close men sitting on both sides: "Let's talk about how we should deal with it."
Upon hearing Xue Bing's question, everyone present looked at each other, but no one spoke.
Seeing this, Xue Bing glanced around at everyone gloomily, then fixed his gaze on an old man with white hair sitting in the first place on his left and said: "Old Liu, you come first."
Hearing Xue Bing personally order the general, Old Liu was stunned for a moment, then nodded, showing a helpless smile, and then said to Xue Bing and everyone: "At present, Haoyu Technology's L4 high-end automatic
The driving technology conference has a huge impact on us, including the entire new energy vehicle industry.
So from this aspect, we are in the same situation as other car companies, especially those that have released their own L4 advanced autonomous driving technology."
Hearing what Old Liu said, Xue Bing and everyone else present nodded. Old Liu was right. They were not the only ones here tonight. I am afraid that all the car companies that had held relevant press conferences before were having a headache. Not only that.
This is a headache for domestic car companies, as well as foreign car companies and even established technology suppliers.
Seeing everyone's reaction, Old Liu breathed a sigh of relief and then said: "As for how we should respond, I think we should wait and see what happens and see how other car companies respond.
For us at present, the worst result is that it will affect our car sales in the next step. This can be said to be a certainty.
So how to eliminate the impact of this technology on our car sales, I think we have three ways to go."
Those three roads? Xue Bing couldn't help but ask.
Old Liu smiled, then pointed a finger at Xue Bing and everyone and said: "The first way is for us to deal with it silently and ignore it, and then use our advantages to eliminate it by increasing marketing investment.
The impact of this technology on us. At the same time, we can also use cost-effectiveness to continuously make up for the technological gap in this area. In this way, the application of this technology will have a relatively limited impact on the sales of our cars.
Of course, this will also bring a disadvantage. That is, it is possible in the short term, but not in the long term. We may even be stuck in the mid- to low-end car market and it will be difficult to develop into the high-end car market."
Hearing Lao Liu's words, Xue Bing couldn't help but shook his head. In this regard, they had already suffered a loss in the era of smartphones, and they could no longer suffer this loss. They immediately rejected the plan.
What about the second way?
When Xue Bing asked, Lao Liu was not surprised. He then raised his second finger and said: "The second way is very simple. Strengthen independent research and development. While absorbing advanced technology in the industry, we must also strengthen
Independent research and development capabilities to develop better intelligent driving systems.
And by taking advantage of our advantages in mobile terminals, we can achieve overtaking in corners, thereby defeating the opponent and winning more markets.
However, once we choose to take this road, we must be mentally prepared. Because this road is very difficult to walk, the threshold for high-end autonomous driving technology is very high, and the technology is very difficult. If you want to overcome it and master it,
If we are to achieve something, we must continue to increase investment.
Maybe investing 10 to 20 billion is just a splash. If you want to make some achievements, you should conservatively estimate this amount!"
As he spoke, Lao Liu stretched out five fingers and said: "Fifty billion. Without this number, it would be impossible to get results."
After listening to Lao Liu's words, everyone present whispered and shook their heads. It was obvious that the number reported by Lao Liu was difficult for them to accept.
As for Xue Bing, seeing everyone's reaction, he also showed a bitter smile. At this moment, he felt so powerless. As a listed company, he must always consider the interests of his shareholders.
Investing 50 billion, even if he can agree, it is still unknown whether these shareholders can agree. And after the other party has launched such advanced and excellent high-end autonomous driving technology, they spend money to invest again. This behavior is really very
Unwise.
Thinking of this, Xue Bing sighed and said: "Where is the third way?"
Seeing what Xue Bing said, Old Liu also sighed. Although he understood Xue Bing's decision, he felt sorry for everyone's attitude of giving up investing in research and development.
In his opinion, this kind of behavior is undoubtedly a very short-sighted behavior. If you only care about it for a while, you will definitely regret it later.
With a complicated mood, Old Liu glanced at everyone, and then said: "The three roads on earth are the easiest, as the saying goes, if you can't beat them, then join. Since the opponent's technology is so advanced, can we just choose it directly?
As for the other party’s technology, in this way, we can not only save a lot of R&D expenses, but also use this technology to expand the influence of our cars in the market, thereby increasing sales.”
Sure enough, as soon as Lao Liu's words came out, the whole audience was in an uproar, and everyone started talking one after another.
This idea is not unknown to everyone, but when Lao Liu said it so openly, it undoubtedly caused huge controversy.
In the eyes of many people, this path is undoubtedly a kind of surrender. To put it simply, I can't beat you, so I just surrender.
This is difficult for many people to accept. You must know that the relationship between Corn Group and Haoyu Technology has not been very good. They have competed in many fields before, and the competition is very fierce.
Wu Hao also poached Xue Bing's confidant General Tong Juan, so they had great opinions on Haoyu Technology and Wu Hao. Now that they want to surrender to the other side, many people are naturally not happy.