Chapter 3208 'Diamond Scam', the power of marketing
November this year is very different from early November in previous years. In previous years, everyone began to discuss the shopping festival. This should be regarded as the largest and most important annual e-commerce promotion event in the country and even the world.
Alright.
The originally good Singles' Day has turned into a shopping carnival. Based on this alone, Lao Ma is very awesome. Although he has faded out of sight now, and his reputation is gradually getting worse, it is undeniable that he should be considered a
A successful businessman can at least create such an e-commerce giant and start the era of online shopping.
Compared with previous years when everyone discussed what to buy and how much to buy, this year many people are focusing on the upcoming lunar exploration mission.
It may also be because this golden meteorite planet has given everyone too much room for imagination, so it has attracted special attention since it was announced that the golden meteorite core would be transported back.
Of course, this is only limited to some young people and people who pay attention. But what really made this golden meteorite core attract full attention was the last treasure hunt. With the support of the main station's live broadcast, relevant news
It quickly attracted public attention.
And the popularity has never diminished too much. It can be said that every move has attracted much attention.
No, since the rocket and returnable lunar experiment spacecraft were transported to the South China Sea, it can be said that news about this launch mission has been in the headlines of major websites and media platforms every day, and various reports and rumors have been endless.
It is also because of the high topicality and high attention that it has attracted a large number of self-media bloggers. Under the processing of these self-media bloggers, this matter has been spread more and more outrageously.
All kinds of fabricated and concocted fake news were spread randomly on short video platforms, so much so that officials began to come forward to help Wu Hao and others refute the rumors.
In contrast, Wu Hao and others are more Buddhist. Haoyu Aerospace, including its parent company Haoyu Technology, has remained silent about this mission and is unwilling to say more. It only issued an official statement
That's all.
Such a high degree of attention makes Wu Hao and the others happy and painful. Of course, the reason for happiness is that the attention paid to this project is so high, which helps them expand their social influence. This effect cannot be achieved by spending any amount of money on advertising.
Comparable.
In addition, Haoyu Aerospace is a listed company. The higher the attention, the better the stock will rise. The higher the stock price, the higher the market value of the company, and the shares in their hands will become more advanced. How could they not
happy.
Finally, there is one of the main purposes of this mission, this golden meteorite core. The higher the attention, the higher the value given to this golden meteorite core. Just like diamonds
, it all depends on marketing to become a luxury product.
Just like that very representative slogan, which is also the advertising slogan that makes everyone know about diamonds, "A diamond is forever, but one is passed down forever."
This also made everyone aware of diamonds, and made diamonds one of the must-have items for people all over the world to get married. And the company behind it made a lot of money with this successful marketing plan.
Of course, as the saying goes, things must be reversed when extremes occur. When diamonds were successfully marketed by these luxury goods giants and made huge profits, and they were at their peak, artificial diamonds came.
With the continuous breakthroughs in artificial diamond technology, especially with the support of our country's industrial capabilities, the output and quality of artificial diamonds have continued to improve, and the price of diamonds has also continued to shrink.
At first, these were just artificial diamonds. Later, people were surprised that artificial diamonds are of higher quality, flawless and without any flaws. On the contrary, natural diamonds have many flaws.
Therefore, as artificial diamonds are accepted by the public, as the production capacity of artificial diamonds increases, and the quality improves, natural diamonds have also been pushed off the altar, and the price has dropped again and again.
There is even a so-called diamond scam similar to platinum. Platinum was highly hyped back then, and was replaced by platinum, which dominated the luxury jewelry market for many years.
At one time, everyone even thought that platinum was better and more valuable than gold. However, gradually, everyone discovered that platinum is becoming less and less valuable and less valuable.
Even platinum jewelry that many people spend tens of thousands of dollars on in specialty stores turns out to be hundreds of dollars when they are resold, and no one is even willing to accept it.
This has also caused platinum jewelry to become less and less popular, and eventually it was gradually eliminated by luxury brands and became less and less recognized by the public.
The situation with diamonds is the same now. The recycling prices of some old diamonds are getting lower and lower, and they are even worthless, even worse than platinum.
In the past, a one-carat diamond cost tens of thousands of yuan, and even good-quality diamonds cost hundreds of thousands. But now, the market price of a one-carat diamond after processing has dropped to the thousand yuan level, and you can even buy it for a few hundred yuan.
, and also maintains quality and quantity.
Coupled with the skyrocketing production of man-made diamonds, it is only a matter of time before the diamond industry collapses.
On the contrary, gold, because of its own monetary value and its scarcity, has a very stable value and is even gradually rising.
Of course, this gold meteorite star core is different from diamonds and platinum. Its material itself is gold, silver and other precious metal materials.
The value itself is relatively stable, here it is obtained from the moon, and the cores of asteroids, even planetary satellites, and dwarf planets are even more scarce and difficult to obtain.
This further increases its value, the huge attention and influence it brings, which invisibly increases its own value and gives it a special meaning. When these conditions are added together, the value naturally soars.
Even now, relevant professional organizations have re-evaluated the gold meteorite core, and its price per gram has reached more than 10,000.
The core of this gold meteorite weighs more than three tons. According to conservative estimates, the value of this gold meteorite core has reached 30 billion.
Of course, this is just a market assessment by this professional organization and cannot be taken seriously.
If it really reaches more than 10,000 yuan, then Wu Hao and the others will definitely make a fortune. You must know that if this golden meteorite core is really sold for 30 billion, then not only can this time
The mission includes making back all the money invested in previous lunar exploration projects, and also making a huge profit.
Although this valuation is somewhat exaggerated, it is undeniable that the love for this golden meteorite star core has surpassed itself.
For many people, its meaning exceeds its value. Its scarcity can be said to be shared by the entire earth and even the entire universe.
After all, it is very difficult to obtain such asteroids, even satellites, and the cores of dwarf planets in the universe, and the high cost will make its own value not low.