Wu Hao didn't stay in the operation center for long. By two o'clock in the morning, the growth rate had gradually slowed down.
When he saw this, he lost interest, and immediately took Lin Wei, who was still in a state of excitement, to say goodbye to everyone, and then went home to rest.
The same goes for Zhang Jun. Seeing that there is nothing going on here, he is too lazy to endure it. After all, after last year's experience, he seems a little calmer this year.
But even after he returned, Zhang Jun was still paying close attention to the company's sales. In their WeChat group, he posted relevant updates from time to time.
After dawn, there are two small peaks in total. One is from about 10 to 1 in the morning, when the growth rate obviously reaches a peak, and the other peak is from about 4 to 8 in the afternoon.
In fact, by two o'clock in the afternoon, the sales volume of this Double Eleven had exceeded last year's full-day sales. So for Wu Hao and the others, breaking the record is certain, but what they want to know now is the final sales.
What's the amount?
In addition to online promotions this time, there are also promotions in offline physical stores, but the offline intensity is slightly smaller than online. In addition, geographically, it is also divided into domestic market and international market.
Judging from statistical data, the domestic market is still more active than the international market, and online promotions are also significantly higher than offline physical store promotions.
Although Wu Hao and others are very concerned about the sales throughout the day on Double Eleven, they are far less concerned than the major media. Starting at 4 p.m., reporters from various media kept calling to ask for relevant sales data.
, including heavyweight state media such as Renming, Xinghua, and CCTV.
Amidst the turmoil, this Double Eleven Promotion Festival finally came to a successful end. It was one o'clock in the morning when Wu Hao got the relevant data. Originally, he went to bed early at this time, but Lin Wei had always been curious, so he
Waiting like this. Not only did she wait, she also pulled Wu Hao to wait with her.
Several times he fell asleep and was woken up by Lin Wei.
15.3 billion, which is the total sales of all antennas on Double Eleven this time, including domestic and international markets.
This number is naturally much higher than last year's 1.2 billion, and it also meets Wu Hao's expectations.
In addition, the full-day sales of domestic offline physical stores on Double Eleven have also been roughly released, and preliminary estimates are that it can reach about 3 billion. Although it is still far behind the online market, it is also a very good data. To
We know that these products of theirs are mainly targeted at young people, and young people now generally like to shop online and rarely go to physical stores to buy.
Under such circumstances, sales of about 3 billion can still be achieved, which shows that the results of this offline store are still very good.
As for the relevant data of the international market, Wu Hao only received it on the morning of the next day. The international market also performed very well in the Double Eleven promotion event this time, although compared with the domestic market sales data, there is still a certain gap.
Although they are far away, their sales of US$1.13 billion have also made them famous in many media reports.
With a combined sales of more than 20 billion, they have become representatives of many brands and companies during Double Eleven and have been mentioned frequently by major media.
Even some municipalities, provinces, and even commerce and information industry departments sent them congratulatory letters to congratulate them on their impressive achievements in this Double Eleven promotion.
Faced with such excellent results, every employee in the company showed a knowing smile on their face. The company's good performance means that their bonuses and benefits will also be generous. Although this year's year-end bonus has not yet arrived,
But many people are calculating how much bonus they will pay by the end of the year.
For Wu Hao and Zhang Jun, this achievement finally made them relieved. This year they accelerated the company's expansion, entered multiple industries, and established many new projects.
All of this costs money, and even if the company's usual profits are good and the money it has saved in the past is spent, it cannot afford to spend such money.
Therefore, not only Zhang Jun, but also the financial director Qu Qingqing expressed his worries to him more than once.
Faced with this situation, Wu Hao knew in his heart that he had acted too hastily. But in order to maintain the normal progress of various projects, he still gritted his teeth and persisted.
The results of Double Eleven this time were good, and it was able to bring considerable revenue to the company, which somewhat relieved some of their pressure.
Of course, this does not mean that the entire promotion is over. In fact, this is just the first step.
The next focus of their work is to deliver more than 20 billion products to every user. In addition to self-pickup through offline channels, all online channels rely on various express companies.
This time, Wu Hao and the others have cooperated with Shunfeng and the Postal Service, two major express delivery giants, and will be responsible for the express delivery business in the entire domestic and even international markets.
Although the two express delivery giants have not really expanded into the international market, the Postal Service has relatively close cooperation with postal agencies in various countries, which is unmatched by other commercial express delivery companies.
It was precisely after seeing this that Wu Hao and the others chose to cooperate with the postal service.
Although the postal service was previously inferior to that of newly emerging express delivery companies, after seeing the huge market potential of the express delivery industry, the postal service also began to exert its efforts. Combined with its developed branch lines and capillary outlets, it has also become a domestic coverage company.
The most extensive express network.
Coupled with the continuous improvement and optimization of services, the postal express delivery industry has risen rapidly and has become the new leader of the entire express delivery industry. Even the favorable tailwinds of the past few years had to be subdued when the giant postal service came down.
, ranked second.
But even with the participation of these two express delivery giants, the entire express delivery and transportation work is still very stressful.
How to deliver these products to users in the shortest possible time is an urgent problem they face.
Even if the two companies are operating at full capacity, it will take nearly two to three weeks to send all the goods. As for when it will be completed, it depends on the congestion situation of each logistics transfer node.
You must know that the total sales of major online shopping platforms on Double Eleven this year (2021) exceeded 400 billion, and Wu Hao and others only accounted for a small part. There is still a huge part of the goods that need to be sent through various logistics companies.
It is estimated that major express delivery companies will handle more than 3 billion postal (express) items during Double Eleven this year (Note 1).
With such a huge quantity, one can imagine how busy the major logistics transfer nodes will be after Double Eleven.
(Note 1: During the peak business period from November 11 to 16, 2018, domestic postal and express delivery companies handled a total of 1.882 billion postal (express) items, a year-on-year increase of 25.8%. It is expected to reach 2.25 billion items in 2019. The data in the article are based on
This growth rate is an estimate and is not accurate, it is for reference only)
