At the cocktail party, Wu Hao and Lin Wei were naturally the focus of attention. Lin Wei quite enjoyed the feeling of being surrounded by stars, but Wu Hao didn't like it that much.
But at least it was for social entertainment. Even if he didn't like it, he still had to deal with the bosses and celebrities who came here deliberately and by taking advantage of the opportunity.
He didn't know what these people were thinking, but he had no intention of investing in the film and television industry at the moment. So after these people's plans failed, they had no choice but to crowd in front of Lin Wei.
Although Micro Media will invest in some film and television projects in the future, it will not make profits from it. Its main purpose is to promote online VR cinema lines.
In the foreseeable future, the launch of online VR cinema chains will inevitably create fierce conflicts with traditional offline cinema chains, so the competition for excellent film resources will be very important.
In the long run, their online VR cinema chain will definitely have an advantage. But in the short term, the strength of the traditional offline cinema chain is still very strong. If Wu Hao and the others want to break out and grow stronger, I am afraid it will take a long time.
A lot of twists and turns.
This is like the competition between online video platforms and TV stations. Initially, TV stations were definitely strong. Online video platforms are just a new thing and are very weak. It would be as easy for TV stations to crush them as to crush an ant.
However, with the popularization of the Internet, online video platforms have also continued to grow and expand. It can be said that they have now competed with TV stations on a par with each other, and even now online video platforms have a tendency to overwhelm TV stations.
Except for some strong satellite TV stations, many local TV stations and even some satellite TV stations have now begun to struggle to sustain themselves. The impact of the Internet has indeed caused the decline of traditional TV broadcasting channels. This is an indisputable fact.
This is not only visible to Wu Hao himself, but also to these film and television companies and distributors. So this is why the CEOs of these film and television companies and distributors worked tirelessly to come to Anxi to support it.
In a happy and peaceful atmosphere, the reception ended. Lin Wei took the opportunity to discuss follow-up in-depth cooperation with the CEOs of these film and television companies and distributors, while Wu Hao focused his attention on online VR cinemas.
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In response to the price issue that is of greatest concern to users on the Internet, Wei Media and the official Weibo of Haoyu Technology quickly responded.
In this response, the operation methods of the entire online VR cinema chain and related charging standards are introduced in detail.
The online VR cinema chain is said to be an online cinema chain. In fact, it is not much different from the general online video playback platform. It is just a video resource playback website.
But in the virtual world, it appears in the form of a virtual cinema, giving people the effect of watching movies in a real cinema.
The online VR cinema chain uses two methods of VIP membership and ticket purchase to watch movies. The price of VIP membership is 20 yuan per month. All users who purchase VIP membership can watch all newly launched VIP dramas without restrictions.
, and these episodes will not be charged separately in other ways, let alone incur additional fees.
The purchase of tickets to watch movies is mainly for movies released in online VR cinemas, which is also in line with offline cinemas. Like offline cinemas, all movies released will use the box office split method.
The film will be screened. Fifty percent of all proceeds during the effective screening period will belong to the distributor and the film company.
Of course, at this stage, in order to attract a large number of films to join, they are showing them in online VR cinemas. Wu Hao took the initiative to increase the split ratio between the distributor and the film studio to 55%, while they only retained 40%.
Five operating expenses.
This is absolutely unacceptable to offline theaters, because the split ratio of offline theaters is generally 60% to 40%, or even more. The theaters account for 60%, and the distributors and film studios account for 40%.
Sometimes, in order to obtain more and longer screening opportunities, film studios and distributors take the initiative to reduce the share ratio to more than 30%. For some films with delayed secret keys, the ratio is even more than 20%.
have.
Wu Hao's decision may seem like they are at a disadvantage, but in fact it will attract a large number of film releases in the initial stage and expand platform resources.
In addition, this is also a way of marketing and publicity. From the beginning, it must be equipped to make money and attract a large number of viewers and users.
Of course, they can't really lose money, let alone whether they can make money from box office splitting and online VR cinema operations.
Even if they lose money, there is no problem. You know, they have already made a lot of money by selling hardware equipment. The purpose of releasing these film contents is actually to attract more consumers to buy their VR products. From this aspect
Say, they won’t lose money.
Not to mention some additional income during the operation of the platform, such as advertising revenue, etc.
Currently, they price movies released in online VR cinemas between 10 and 20 yuan. The specific price is still negotiated with the film studio. Movies with different production costs and quality will have different ticket prices.
Although the film producers and distributors are given the right to set their own prices within a certain range, it does not mean that they can set prices arbitrarily. If the quality of a film is not good and they set a high price, then not many people will be willing to watch it. Therefore, the film producers
And distributors must set reasonable prices based on the quality of the film, so as to attract viewers to the greatest extent possible.
As for VIP members, they can get discounts based on the original ticket price. The higher the VIP membership level, the cheaper the discount. From the initial 20% off to the lowest 50% off, it can be said that the VIP membership activation time
The longer it is, the greater the discount.
This is also done to maintain the number of VIP users to a certain extent, instead of thinking about how to cut leeks over and over again to extract the maximum value from these VIP members.
All purchased videos can be watched as many times as necessary within the specified period, usually two days or forty-eight hours. Once the period is reached, they must be repurchased. Of course, if they are repurchased, the ticket price will be more favorable.
The reason for doing this is to protect the interests of the film studio and the distributor. After all, in offline theaters, one ticket can only watch one movie.
As for the online VR cinema chain, Wu Hao set it to two days, which in itself is somewhat unfair to the film producers and distributors.
Of course, compared to the limited screening period of offline cinemas, online VR cinemas are not restricted and can be screened for a longer time. In this regard, film producers and distributors can use the longer
During the screening period, they can gain more income, which indirectly makes up for their previous losses.