With everyone's eager anticipation, the movie was officially released in online VR cinemas, and the TV series was also broadcast simultaneously.
Although everyone already knows how exciting this movie and TV series are from the trailer, when they saw the main film, they couldn't help but be amazed by the stunning and gorgeous visual effects.
For a time, this movie and TV series not only appeared on various hot search lists, but also became a hotly discussed topic. This also made many people lament that no movie or TV series has reached this level for a long time.
It’s so crowded that the streets are empty. The only ones that achieved this scene before were “Shaolin Temple” and later “Returning the Pearl”, right?
Taking advantage of the popularity of this movie and TV series, the sales of their VR series products have skyrocketed and become extremely popular. Moreover, influenced by this movie and TV series, their VR series products are no longer limited to young people, but
spread to older age groups.
The implementation of sales data monitoring shows that the number of middle-aged and elderly consumers in their forties continues to increase, and even once exceeded the young consumer group.
Moreover, compared with young consumer groups, middle-aged and elderly people have stronger spending power, and some consumers directly choose to purchase a complete set of equipment.
Taking advantage of this hot trend, Wu Hao decisively decided to further increase the discounts on related equipment. The so-called small profits but quick turnover, the most important task at present is to expand the user base.
Although the current VR user base is close to 20 million people, this is far from enough. Wu Hao’s goal is to reach 100 million people within two years.
Only such a large scale can support the operation of the entire virtual world and lay a solid foundation for its development.
Of course, this hot scene has naturally attracted the jealousy of many people. Some people who deliberately seek trouble and cause trouble also make trouble to show their existence.
For example, the so-called Film Practitioners Association in a certain province issued a statement publicly accusing Haoyu Technology and Micro Media of disrupting the film business market and damaging the real economy by launching online VR cinemas.
Some cinema chains have also spoken out. On the one hand, they are worried about and criticized online VR cinema chains. On the other hand, they have strongly announced that this online VR cinema chain will not affect the normal operation of offline cinema chains.
operations.
Some theater companies are even preparing to blackmail film and television companies and distributors to prevent them from releasing films in online VR cinemas.
In this regard, Wu Hao and the others naturally resolutely fought back. On the one hand, they increased investment in some excellent films and controlled the flow of these excellent films. On the other hand, they increased the online dividend ratio and related subsidies to attract more
Excellent movies are selected to be screened in online VR cinemas.
In addition, Wu Hao and others are also preparing to organize a team of legal affairs and lawyers to collect evidence for unfair competition behavior in these theater chains to report and litigate.
Just when everyone thought that an unprecedented war was inevitable, both sides at war with each other stopped.
No need to ask, the relevant departments must have intervened.
In fact, this is indeed the case. The Ministry of Industry and Information Technology and the Ministry of Culture jointly interviewed Wu Hao and the person in charge of the theater chain there to mediate and reconcile.
Wu Hao was specially invited to the capital to drink tea. This was a joke and a metaphor. In fact, the tea that the other party found him was really good, and it was not cheap at first glance.
However, he and the bosses at the theater chain didn't have much thought about tea. At this moment, both sides were blaming each other tit for tat and venting their anger during this period.
Of course, this kind of venting will not solve the problem, and both parties still have to return to the negotiating table. The opinions of the two ministries and commissions are very clear, that is, the two parties must reconcile, and this incident must be settled as soon as possible.
To put it bluntly, this matter is the contradiction between the real economy and the virtual economy. Because of their confrontation with offline theaters, it has also triggered discussions and wars across the entire network and even among the public. Netizens who support each side
He and the people expressed their opinions one after another, and the quarrels and curses were endless.
Therefore, under this background, the relevant departments must not ignore it, so the two ministries and commissions came forward to mediate and reconcile, demanding that the turmoil be calmed down as soon as possible.
But because it involves the division of interests, the two sides have a very difficult negotiation, and they are in a stalemate on key issues and refuse to make concessions.
The offline cinema chain believes that Wu Hao and his online VR cinema chain have harmed their interests. They require Wu Hao and his team to immediately stop related actions and compensate for the losses.
Wu Hao and others did not dare to show weakness and directly pointed out the other party's series of unfair competition behaviors and evidence of malicious suppression and attacks. They asked the other party to stop these illegal behaviors and apologize.
Faced with the stalemate between the two sides, it is actually difficult to distinguish between the two ministries. How can I put it, the back of the hand is full of flesh, and it will not hurt anyone.
One currently has a huge market, and the other has great development prospects. So after careful consideration, we can only make peace with each other.
Even in order to force Wu Hao and the others to reach a settlement with the theater chain as soon as possible, the mediation leader directly locked them in the hotel, and they were not allowed to come out until the settlement was reached.
Although room and board are free and the conditions are good, neither party has time to spend here and can only sit down and talk again.
This time the attitudes of both parties have changed significantly, because everyone knows that if they don't negotiate well, they will have to stay.
So the two sides began to negotiate, and after a series of tug-of-wars, they finally reached a settlement agreement.
The agreement is very long and contains a lot of content. But the overall content is that neither party can use the resources at hand to suppress the other party, and they agree to include Wu Hao and his online VR cinema chain into the domestic cinema alliance.
Of course, there are conditions for this, that is, Wu Hao and the others must open up relevant technologies, and cannot use technology as a threat to force film producers and distributors to choose them. At the same time, Wu Hao and the others must ensure that the safety of the source of the released films is protected, and no
Leakage. If it is leaked due to their fault, then they will compensate for the related losses.
In addition, in terms of price, Wu Hao and others are not allowed to cut prices at will, promote sales, etc., in order to protect fair competition.
As a sign of sincerity for reconciliation, the films Wu Hao and the others have collaborated on will also be screened in theaters.
Although this settlement agreement requires them to make a lot of concessions, it is generally beneficial to them. At least it has won them a stable development environment, which is what Wu Hao wants most.
As for the other things, we will talk about them later. Frogs are boiled in warm water and ants eat elephants. He still has the patience for this.
As the news of the settlement spread, netizens and the public lamented how quickly the relevant departments took action, but also felt a little disappointed. For them, it seemed like they had missed a good show.
Of course, this news is also good news for many people. Because the Xianxia movie currently being released in online VR cinemas will be available in offline cinemas in the form of 3DIMAX, which will be a problem for many people who have not purchased or cannot afford VR.
It is definitely a happy event for people who own equipment. They all say that this movie is good, and they want to buy tickets to see for themselves whether it is good or not.