After hearing what Wu Hao said, Lin Wei also nodded.
"You are right, we really cannot focus on immediate profits. Although it has been affected by Fruit and G each recently, as well as corn and S Star, which are about to release new products. But we have been in recent times, especially after the New Year until now.
, our number of users has almost doubled.
Now the number of global registered users of our virtual world "Penglai Wonderland" has exceeded 200 million, reaching 230 million. Among them, there are only about 140 million domestically, while there are about 90 million overseas, close to 100 million.
The number of daily active users has reached 100 million, and the user base is very active both domestically and overseas.
And this area is also our most profitable area at present, especially the advertising revenue throughout the virtual world, as well as the revenue and share income of some games, which are very objective.
Of course, the most lucrative aspect is in film and television. We used VR technology to produce several film and television dramas last year, which received high praise and considerable profits. Those few dramas alone brought us no less than eight
billion in revenue.
And not only domestically, we have also achieved good results overseas.
This year, we will increase investment in this area. In addition to domestic film and television dramas, we will also try to cooperate with overseas countries to launch film and television dramas with local characteristics and popular among locals.
We estimate that this year’s revenue from this area will exceed 20 billion.”
When Wu Hao heard this, he nodded and said with a smile: "This area is beyond our expectations, and you did a good job.
However, we must also be careful not to reap the benefits. Secondly, we must pay attention to the quality of film and television dramas. We cannot blindly market or make fan products. This is not good.
What we need to do is not only combine technology, but also incorporate art, so that this area can last for a long time and users will not lose the sense of freshness.
Therefore, when it comes to the review of content projects, you must be stuck, and it is better to be lacking than to overdo it.
Instead of making so many bad dramas, it is better to make some good dramas with your heart. Bad dramas may become popular for a while because a certain actor is popular, but good dramas can stay popular.
Just like watching web dramas, you can watch a good web drama many times. But this kind of fan film and television drama, you can’t even watch it once.
Although our current global registered user strength has reached 200 million, this number is actually not high, which means that this area will be a huge and potential market.
So how to operate it for a long time will test your wisdom and ability."
Lin Wei thought for a moment after hearing this and said: "Indeed, we currently have a bottleneck in the operation of the virtual world.
Our dream is to build it into a real oasis virtual world like in the movie "The Player" and create another new world for mankind.
In fact, we have reached that level in terms of the composition of the screen and the entire virtual world. However, there are still many problems in the structure and operation system of the virtual world.
We are preparing to recruit an expert group composed of social and anthropologists, legal and related field scientists to be responsible for researching and formulating some rules in the virtual world.
Currently, several relevant scientific research institutions are very interested in this and are actively seeking relevant cooperation from us. They hope to use our virtual world to conduct some social experiments that cannot be achieved in real human society.
However, this aspect was rejected by our operations staff and security technology experts. They believed that this kind of experiment would destroy the social balance within the virtual world, and would likely lead to intensified conflicts among users in the entire virtual world, which is not conducive to operation and maintenance.
"
"The direction is definitely in the right direction. Our dream and goal is to turn this virtual world into an oasis for mankind and a 'Penglai Wonderland' that we can touch and enter.
In fact, to put it bluntly, it is a utopia. Utopia itself is illusory. It is a beautiful homeland sketched in our human imagination.
But in reality, it is difficult to realize, because dreams will eventually return to reality. So I think that instead of chasing and adjusting excessively, it is better to try to give players more space and let them play on their own.
We have received many constraints in the real world, do we have to be subject to this or that constraint in the virtual world? No, I think this is what players and users don't want.
Of course, we cannot completely let it go, otherwise the virtual world may eventually turn into ruins. Necessary frameworks and systems must be in place to ensure that the virtual world can run normally.
Other than that, it’s up to the players to play. You should have heard of the game “Minecraft” (Chinese name: Minecraft). Why is it so popular among players and continues to be popular for a long time? It’s because
There is enough freedom in this game. Players can do whatever they want within the rules and give full play to their imagination.
Soon we will add some sub-worlds to the virtual world, which is actually an independent small virtual world. You can think of these areas as a "Minecraft", where players can play as much as they want. Some are in the main world (virtual world)
Anything that is not allowed in the world is allowed in the sub-world.
And different sub-worlds have different gameplay, and even different landforms, climates, force fields, etc. to enrich the diversity of 'Penglai Wonderland'."
Wu Hao smiled at Lin Wei and explained.
Hearing his introduction, Lin Wei couldn't help but nod, and then smiled and said: "This is good, many players have complained before, the virtual world is a bit boring after playing for a long time, and it needs some fresh content.
We were also preparing to produce a report and send it to you, but I didn’t expect you to think ahead.
We also need to build a battlefield sub-world like in "Player". In this sub-world, killing is allowed. Players need to purchase tickets to enter, half of which is used as the sub-world's operating management fee, while the other half is
will be used as one's own worth.
Players can use this money to purchase some weapons and props in the battlefield sub-world, or for other consumption. Of course, players can obtain other people's bounties by accepting other bounty tasks and kill tasks.
And these money will be settled into real currency after the player launches the sub-world. This will increase the playability and increase revenue."
Hearing Lin Wei's words, Wu Hao smiled and said: "As expected of my wife, she is so smart!"