Compared with ordinary experiencers, a group of reviewers also racked their brains to get first-hand test data.
However, the official experience stores of Haoyu Technology's major offline brands have never opened any priority channels for these reviewers, so they must wait in line like ordinary experiencers if they want to review, and there are also time limits.
This has made a lot of so-called evaluation experts complain, but there is no way, who made these products popular now, so in order to gain popularity, they have to put out evaluations as soon as possible even if it is inconvenient.
As these reviews come out one after another, the popularity of these products has increased again, and they have even been at the top of the hot search list for several days.
Especially some advanced innovative products and technologies, such as five-meter wireless remote charging technology that charges like a WiFi connection, transparent tablets, modular and splicable smart screens, and even smart AR sunglasses and game controllers.
Each product has attracted a large number of followers, and the topics it has triggered have not only been in the technology and digital circles, but also extended to many circles. Even some mainstream media have conducted research on the theme of technological innovation leading social development.
Report.
For Wu Hao and others, such continued popularity is naturally what they want to see, because it is equivalent to free advertising.
Because of this popularity, their pre-sale orders have also skyrocketed in the past few days. After the pre-sale started, orders soared to more than 2 million on the first day, and pre-sale volume on the second day also reached more than 200.
On the third day, the number of orders even approached 3 million. On the fourth day, there was a blowout, and the number actually reached 3.5 million.
Such a hot pre-sale situation filled the entire company with an atmosphere of joy, and Zhang Jun and the others were even more happy.
Especially Zhang Jun, although his weight loss has initially shown results, the fat on his face has not decreased at all. When he smiles, he looks like a Maitreya.
Even Wu Hao had a smile on his face when faced with such pre-sale results.
Although he had remained relatively calm when faced with S Star and Corn products before, to be honest, he was still a little worried inside.
S Star is overseas, and Corn is a very strong opponent in China. This joint double-teaming from inside and outside made many people shake their heads. They even thought that Wu Hao and the others would gradually lose their market position under such a double-teaming.
, or more seriously, it may end up collapsing like the first few smartphone companies.
Such a strong pre-sale performance this time can be said to have given them a shot in the arm. It not only re-established the confidence of the employees in the company, but also demonstrated their strength to the outside world.
Having technology means being able to do something, which is something that companies that do marketing under the guise of technology cannot do.
Haoyu Technology made its fortune by relying on technology, and has always focused on technology. Throughout their every press conference and new products, they are all based on new technologies.
This point has been deeply rooted in the hearts of the people, and some technology enthusiasts even said that Haoyu Technology's annual new product launch conference is definitely one of the few new product launch conferences worth looking forward to each year, and it is also the most informative conference.
It is different from the general manufacturer's press conference, where a function can be discussed for more than half an hour or even more than an hour. In Haoyu Technology's press conference, only key technical aspects are explained, and the rest is basically passed quickly.
Moreover, new technologies account for a high proportion of new products. Each new product has its own unique features, rather than being a matryoshka doll with a new shell just for marketing.
There are even so-called industry insiders who criticize Wu Hao for not knowing how to market. In their view, these technologies are enough to release several generations of products, which can lead to higher profits.
In this regard, Wu Hao and the others just laughed it off. It seemed that they would get higher profits, but they would lose their reputation among users. Moreover, such fast-food products would basically become electronic waste after half a year.
. But good products can be used for a long time, just like fruits. Fruit 4 and Fruit 6 back then are still used by people today.
Of course, the marketing methods of both parties are also different. These companies only rely on selling products for marketing, or at most advertising. Wu Hao and others have formed an ecological chain specifically to sell value-added services.
In fact, as more and more users use Haoyu Technology's products, the scale of the entire ecological service chain is getting larger and larger, and the output value of value-added services is getting higher and higher.
Although it will not be able to get more revenue in the short term like a new product, it is a long-term process. The first smart voice assistant released to them is still bringing them very generous revenue every month.
That's why Wu Hao and others put so many technologies on one product, and their purpose is to attract consumers to buy. As long as you buy it, you are a potential customer of our value-added services, and there will always be an opportunity to purchase value-added services.
Generally speaking, so-called value-added services are just some optimization functions superimposed on ordinary services.
For example, in the past, the voice of smart voice assistants was full, and the basic service only had two male and female voices to choose from. This kind of voice would not affect the use of smart voice assistants.
As for value-added services, you can choose more voice types, such as sweet, crisp, soft, pleasant, etc. in female voices. Strong, magnetic and hoarse in male voices. There are also different age groups, such as the elderly, children and even some movies
The voices of virtual characters in the play, etc.
Users can freely choose to purchase according to their own preferences. If you don't want to spend money, ordinary sounds can also be used.
This is similar to skins in games. Ordinary skins do not affect game play, but good-looking skins look more comfortable. Of course, skins in some games secretly add attributes to characters or props, which is another story.
Under normal circumstances, users will not take the initiative to purchase these value-added services. Therefore, it is necessary to adopt a marketing strategy at this time. The simplest way is to give away trial services for free.
For example, the related value-added services in these products are generally provided free of charge for one to three months after purchase. In this way, users will also choose to use the value-added services because they are free.
When the free period is up, users will feel very awkward returning to the regular version, so they will choose to renew again to use value-added services.
There is no going back, this is the heartfelt voice of many users. Wu Hao and their background monitoring data also show that basically 85% of users will choose to pay for renewal after experiencing the value-added services.
Among the 85% of users, about 80% of users chose to become long-term annual fee users again in order to enjoy the annual fee discount.
