"Corn finally couldn't hold on any longer and took the initiative to lower the price." Zhang Jun laughed.
Tong Juan smiled and said: "This is something to be expected. After all, Corn is not like us. It is a listed company and focuses on profitability.
If nothing can be done anymore, I'm afraid the stock market will collapse.
If we follow Xue Bing’s character, we should be able to persist for a while. The reason why we are so anxious to cut prices this time must be the pressure from shareholders.”
When Wu Hao heard this, he looked at everyone and waved his hands and said: "I don't care about the courage of the snow soldiers or the pressure from shareholders. But judging from the extent of the price reduction in this promotion, it must be for us.
And with such a large price reduction this time, it can be said that it is still very attractive to young people, especially student consumer groups with generally low incomes or low disposable consumption.
So how to deal with their impact and plunder on our products and markets is the most urgent problem before everyone that we want to solve."
"Although our products have excellent performance, the price difference is too big. To be honest, we can't compete with low-end and cheap products like corn among young people and student consumer groups."
Huang Zhihua said to Wu Hao: "Unless we also significantly reduce the price accordingly, this may be better."
"No, lowering the price now is like falling into the price trap designed by the other party. We can't compare to corn in this aspect." Tong Juan shook her head.
"Reducing prices is definitely not possible, but can we try to increase relevant promotional offers? For example, we can add 12 or 24 interest-free periods, and develop some student discount packages, such as giving away one year of free value-added services, etc.
." Zou Xiaodong thought for a while and suggested to everyone.
"You can try this, but I don't think it will have much effect. Young people still have no money, so they have poor consumption ability for mid-to-high-end products like ours. And this is exactly the home field of corn, so corn once again has a natural home field advantage.
"Zhang Jun shook his head after hearing this.
Wu Hao smiled and said: "Then can we turn their advantage into a disadvantage?"
"Transformed into a disadvantage?" Everyone looked at him and wondered.
Wu Hao nodded and replied: "Yes, it turns into a disadvantage.
Why can corn attract young people and why is it so popular among young people and student consumer groups?
I think this has little to do with the performance of their products, but mainly with the price, which is the cost-effectiveness they advertise.
Maize also understood that the consumption power of young people and students is not high, so it took such a cost-effective path and quickly seized a large market.
But that's it, corn gives people the impression that it is relatively cheap and not high-end enough.
In the words of many corn fans, it was his wealth that made him a fan of corn, and the sentiment that whoever can afford the fruit should use corn."
"Let's take a look at a fruit that is also very popular among young people and student consumer groups. It does not follow the cost-effective route. Instead, the price of the product is very high.
But even so, countless people are pursuing it. I think this is not only due to its excellent performance, but also due to the long-term image marketing of the fruit.
It seems that fruit products are higher-end, and fruit products are better.
So I think we need to be like fruit, let these young people and student groups really realize the gap between our products and other products, and gradually establish the image of our brand, so as to reverse this unfavorable situation.
"
After Wu Hao finished speaking, everyone nodded involuntarily.
Tong Juan took the lead and nodded and said with a smile: "Mr. Wu is right. If there is a price war, we will definitely not be the opponent of corn. So we can only work hard on product performance, reputation and experience.
In fact, as Mr. Zou just said, there is still a lot of room for maneuver. We do these promotional activities to attract these young people and student consumer groups. But it is not to attract them directly to consume, but to attract them to experience.
Only after experiencing it and knowing the difference between our products and other products can these young people weigh their choices.
Moreover, young people generally have a serious herd mentality and comparison mentality. The herd mentality is to buy whatever is popular. This is the so-called fan flow effect.
The psychology of comparison is naturally vanity, which is very common among young people and students. Whether it is comparison to study or comparison to other things, it is nothing more than to get the approval of others.
Therefore, I think we can start from this aspect to knock on the door of young people and student consumer groups."
"Yes, that's what I think." Seeing that Tong Juan agreed with his point of view, Zou Xiaodong said excitedly: "I think we can be more flexible in this one.
For example, we can do more advertising, or organize more promotional and experience activities on university campuses. We can even dedicate a part of ourselves to sponsor and support some larger student activities.
This will help us enhance our brand influence among these young people and student groups, thereby enhancing the competitiveness of our products among this young group.
I even think that we can launch a separate product targeted at young people and student groups, and then find traffic celebrities to endorse it, taking the youth route."
Hearing Zou Xiaodong's words, Wu Hao nodded, but then shook his head and said: "I completely agree, it's okay to do activities, sponsors, etc.
However, we must work hard on the planning of these activities. In addition, we have all experienced it when we were students, and we know what it is like to solicit sponsorship for student activities. So there is no problem in sponsoring these cultural activities of students. The problem is that the money must be spent properly.
Therefore, the approval and supervision in this area must be strengthened to prevent us from becoming a victim in the eyes of young people and students.
As for making a new product aimed at young people, this is unrealistic. We have already promised our business partners that we will not take the initiative to enter the mid- to low-end market.
If we violate our promise, our credibility will also be damaged, which is not worth the loss.
Secondly, a good product itself is a kind of endorsement and the best advertisement, so I have always been very opposed to asking celebrities to endorse our products. This has great limitations on our products, especially since we do not follow the Jihai route, product models
Limited and even less suitable.
After all, everyone has a favorite celebrity. Even if the celebrity is excellent, there are still people who don't like him. This is very inappropriate to put on a product.
Of course, it’s not completely prohibited. You can make some marginal moves. For example, inviting some artists to publicly use our products, such advertising is still allowed.”