After Wantong Express officially announced its financing failure and sued the four investment companies in court, the media's related reports on the matter quickly expanded from local governments, Yuzhou Province to the whole country.
At this time, in Wantong Express's national strategic layout, the second step plan, that is, the goal of full coverage of second- and third-tier cities, has not yet been achieved half of it. So in fact, Wantong Express's popularity nationwide is not high enough. And because of domestic policies, it is not very popular in the country. , regulations, and various reasons for the current economic situation. The failure of Wantong Express this financing led to the investors and Wantong Logistics Group and Wantong Express's incident against Bogongtang, under the influence of the news media, quickly allowing more people from all over the country. Ordinary people know that there is such a express delivery company.
In disguise, it can be regarded as a commercial with significant results. &nbs novel +p; However, one wave has not yet subsided, and another wave has started again.
Within a few days, an explosive news about Wantong Express, which was also related to Wantong Express, quickly swept across the national media, Wantong Express, and involved gangs!
This express delivery company, which has been in operation for less than two years, has been able to rise rapidly and launch a grand strategic plan for national layout, creating a legend of its market value from the initial few hundred million to nearly ten billion, and has developed in various places. During the branch, it actually relied on criminal means to bully the market. There were more than 14 cases of vicious massacres and public security crimes that caused serious consequences, six cases of kidnapping and intimidation, and four cases of missing persons related to Wantong Express. The culprits of these cases are directly targeted by Zhao Shangang, general manager of Wantong Express Enterprise Development Department. Zhao Shangang is a famous black-do leader in Pingyang City, Yuzhou Province and the police are focusing on. Shangang Agricultural Products Trading Company, which is controlled by him. Shangang Earthwork Engineering Co., Ltd. has many murderous fights, bullying the market, using evil forces to attack competitors, and monopolize market operations. It can be said that Zhao Shangang has countless criminal suspect cases. ...
In addition, the news media, under the intentional instructions and arrangements of people, have published various commentary articles with imagination, such as "The Insider of the Rise of Wantong Express" and "The Black Road of Wantong Express", Articles such as "Who is the protection of Wantong Express - Umbrella", "Is Zhao Shangang the culprit?"
For a time, the officialdom in Yuzhou Province and Pingyang City were all trembling.
This is the case in the officialdom. An ordinary small incident was not handled well. It was nothing, but if it was exposed by the media, it was destined that some or several officials would have to bear the responsibility. The punishment even lost the black hat. What's more, Wantong Express, a large company whose market value has been hyped up to nearly 10 billion yuan in this failed financing, has also been on the news many times as a key star enterprise in Yuzhou Province, and some departments have to The staff also publicly named and praised it, and the steps to support Wantong Express have taken a bigger step...
Now, this well-known company is involved in gangs.
What makes the official people even more worried is that the news media reports have begun to spread to Wantong Express, Wantong Logistics Group's protection - umbrellas, officials' protection, bribery and bribery, etc. The reality is that from the upper class to the lower class, When viewing this kind of problem, most people will say without hesitation: "It must have been bribed, and some officials must have accepted bribes..." When some people with identities talk about this in private, they will He nodded in a sympathetic way and threw out a look that you understand, I understand everyone.
The reason is very simple. In everyone's perception, there is no bribery or bribery, and there is no official protection. With just a little Zhao Shangang's evil means, Wantong Express thinks that it is rising so fast?
International jokes!
In this way, the Wantong incident, which was reported by the media, will inevitably attract high attention from senior management. Once the senior management pays attention, it is such a large company and is involved in gangs. Then the officialdom of Pingyang City and Henan Province
There must be a few officials who have to take responsibility... As for whom to take responsibility in the end, well, if you really can't find out who it is, then you have to choose from the relevant authorities and departments, who will be unlucky.
Whoever has a weak foundation has nothing to do with you? Are you innocent? Well, taking this blame is better than shaking out some of the things you have done. You can choose it yourself.
So, too many people are uneasy.
Similarly, under such a severe public opinion situation, the police will definitely do their best to handle the case and investigate the case. No one in the public security, procuratorate and court dares to easily cover up for favoritism and sentence anyone to lightly sentence.
Generally speaking, when encountering such things that cannot be explained clearly and are wrong, any relevant person in charge of a company will probably avoid the constant daily media reporters coming to interview. However, this time,
Wantong Logistics Group, which is trapped in unfavorable public opinion, is Su Cheng, chairman of Wantong Express, but he does the opposite. This peasant, who has worked as a soldier, has made military achievements and has no cultural foundation.
It seems as if the peasant personality learned from novels and films by the public, it is simple, straightforward and cute, and respectable. Moreover, Su Cheng is obviously the kind of farmer who is rough and fine, but also has the kind of farming old farmer
He is honest and honest, who does not cause trouble but is never afraid of trouble. He doesn't care about the private jokes among the people in the circle. He insists on twisting his stubborn spirit, firmly believes that it is reasonable to travel all over the world, regardless of anyone's dissuasion, and uses Wantong Logistics
The identity of the chairman of Wantong Express was first interviewed by a reporter from a news column of an ordinary TV station in Yuzhou Province, and then interviewed by Yuzhou Daily, opening up talking about his own history of making a fortune without any hesitation. Wantong Logistics Group
In the past, Wantong Express failed to raise funds this time, and how to view the public opinion incident that was extremely unfavorable to Wantong Express, as well as personal understanding of the criminal facts of Zhao Shangang...
"I am a veteran of the party on the front line. The blood and injuries I have shed remind me at all times. My dead comrades and still alive comrades are looking at me. I am loyal to my faith and this
The country that I once wanted to defend with my blood and life would never do anything to bribe officials! I hate these illegal and criminal acts, and I will not allow anyone to defile that flag..."
"I must admit that I am very lucky. In recent years, I have been able to grow from an ordinary farmer to the present. Luck gives me the opportunity to earn more money, and luck gives me the opportunity to get many people.
The help, even my son. To be honest, the first thing I did when I got rich was to rely on a combine harvester. The idea given by my son who was still in junior high school at that time was the idea given by
…”When saying this, Su Cheng showed a happy, complacent and simple father’s smile in front of the camera, he said: “Later, I was acting as a sales agent, repairing combine harvesters, and setting up a logistics park.
My son gave the idea, of course, during this period, I gradually had more friends, partners, that is, the shareholders of Wantong Logistics Group today, and some friends who are doing business, let's develop together,
Only by helping each other can we get to where we are now.”
"Zhao Shangang, well, yes, I always treat him as a junior. In the past, I felt that I knew him quite well, smart, diligent, able to endure hardships, treat others sincerely, and be loyal... Of course, this child's luck
It's also very good. I worked hard to make some money. When I started the logistics park, he used the money to invest. Later, the logistics park became valuable, so he sold the shares and used the money to work in the earthwork engineering company. He was very capable.
But now, after hearing that he was arrested by the police, I feel that I don’t know much about him and can’t see through it. I don’t know those twists and turns, but I still don’t believe it yet
, The child Zhao Shangang will do so many illegal and criminal things. Of course, I believe that he fights with others, because although the child never bullies others, he has a bad temper and cannot stand the bullying of others."
"If you want to say that Wantong Express opens branches across the country, using evil means to bully the market, I didn't sleep all night after reading this news, so angry..." Su Cheng stared at him and took out a thick stack of information and photos, and said.
: "These are photos of Wantong Express being intimidated and threatened by local evil forces when opening branches across the country in the past two years, smashing the company's vehicles, goods and office spaces, and injuring company employees. As well as details of the case at that time,
The police in all places where the crime occurred have been recorded. To be honest, I shouldn't have said some things in the interview, but I can't hide them in my heart, let alone Wantong Express has recited so much
It’s a slight slap. Since I’m being interviewed today, let’s just say that we still have several branches in Wantong Express, and we have to pay protection fees to some local criminal forces every month, alas.”
"I won't say where it is. I'm afraid that my branch will be retaliated, and I'm even more worried that the company's employees will be retaliated and hit by revenge because I exposed these things!"
...
In the following period, this chairman, who should have been busy every day, gave up all the work to the people below, and he himself accepted interviews from various media reporters almost every day...
...And he didn't care at all that the media reporters went back to take the report out of context after interviewing him, which was extremely unfavorable to his reputation, Wantong Logistics Group and Wantong Express.
Su Chunfeng, who was in the capital, was amused and cried.
Speaking of this, it is because Su Cheng has no idea about the nature of contemporary media news and the inside story of many unspoken rules. He is a little bit despised and naturally feels that since news and public opinion are not good for Wantong Logistics and Wantong Express,
As the chairman and the top leader, you have the responsibility to come forward and make the matter publicly clear.
In this regard, Su Cheng was even privately criticized by too many people for being stupid, stupid and innocent.
Perhaps in reality, that's true.
When Su Chunfeng learned the news, the program where his father accepted an exclusive interview with a reporter was already broadcast on the news column of Yuzhou Provincial TV Station.
Then, he quickly contacted his father by phone, hoping to advise him to remember not to accept interviews from news media reporters in the future. Even if he had to accept interviews in the end, he had to choose a well-known media to do the interview, and
Before the interview, you must make three rules with the relevant media, make preparations in advance, etc. However, Su Cheng, who had been almost obedient to Su Chunfeng in the past, seemed a little hesitant on the phone this time, he was still stubborn and a little angry.
, How can we make things clear without accepting media interviews? Let these bad news affect the reputation of Wantong Express and the company's operations will be greatly affected. Although our capital problem has been basically solved, it cannot be public opinion.
Beat it down, lose money to operate, start over again?
In other words, in a brief communication on the phone, Su Chunfeng, who was very intelligent and visionary, was convinced by his father and recognized his father's approach. Because he suddenly thought of his father's appearance on the TV news program, his simple and simple
, without any artificial image, those sincere words and the temperament of a peasant entrepreneur... made Su Chunfeng realize that perhaps, public opinion would change due to his father's unique way of dealing with it.
In most cases, public opinion and news are indeed affected by many hidden rules in the real society such as power, money, etc., but there is another kind of public opinion that is easy to be triggered, that is, the weak side, which is easier to directly
Influence the people's perception and tendencies, thus affecting the development trajectory of public opinion. Su Cheng, a man who started from scratch, worked hard to build a family business, had been guns, wars, injuries and bleeding
Veterans, ordinary peasant origin... When the company is in trouble, it has to stand in the public's sight, speak for the company, stand up to protect its own interests, and tell the truth about many things frankly...
This seems to be more able to arouse people's sympathy, trust and support.
Su Chunfeng knew that with his father's social experience and awareness of public opinion and news, he would never understand that his behavior and his words and behavior in the interview would win the public's sympathy.
But Su Chunfeng believes that this possibility is extremely high.
This is a war of public opinion.
A week after Su Cheng's news program was broadcasted by the TV station's exclusive interview, Su Chunfeng learned that his father had been constantly interviewing media journalists, and many news media deliberately took things out of context and distorted Su Cheng's original intention after the interview, thus causing adverse effects.
Influence. Su Chunfeng immediately called Pei Jia and Yang Shubin separately, asking them to help, contact the media in Beijing as much as possible, and if possible, contact the head of the news column of the state TV station, better.
After calling these two people who have gates and roads in the capital, Su Chunfeng immediately called Luo Tonghua again. When he learned that Luo Tonghua had just returned to the capital, he immediately asked for instructions: "Professor Luo, can I go to see Wu
Director?"
"What are you doing?"
"There is something I hope to get help from Director Wu."
Luo Tonghua scolded him angrily: "I advise you to dispel this thought as soon as possible. Last time you made such a big embarrassment for Director Liu in public, Director Wu is angry. Let's do this, I will go back to Beijing University later, and you go to me.
I was just going to teach you a lesson when I went to the office, you would cause trouble for me..."
"Director Wu is really angry?"
"Or what if I'll let you have an interview now?"
"Then let it go. I'll wait until he gets angry before talking. Oh, Professor Luo, Director Wu is angry this time. Will he stop helping Wantong Logistics?"
"Don't worry, Director Wu has already..." Luo Tonghua suddenly shut up. He realized that he had actually missed it on the phone, so he couldn't laugh or cry for a moment and said angrily: "You kid, sloppy!"
Su Chunfeng was in a good mood: "Thank you Professor Luo, thank you Director Wu, Professor Luo, don't go back to Peking University later. It's past six o'clock, let's go to Donglaishun to make a pot?"
Luo Tonghua hesitated for a moment and said, "Well, you go and book a room first."
"Okay!"
"Prepare a table for five people, don't invite others, I'll try to call Director Wu."
"Oh, OK, no problem..." Su Chunfeng hurriedly agreed.
...
ps: Two chapters with more than 10,000 words, well, keep working hard...