The supermarket is a wonderful place. It is definitely not just about listing the products on the shelves. It can be said that there is knowledge everywhere. The shopping cart is an example. It does not look big, but because the chassis is particularly low, the volume is actually quite considerable.
, so even if you buy a bunch of things, you often can’t fill the bottom of the shopping cart.
This creates an illusion, prompting people to buy more things, and the shopping cart also leaves space for children to sit, which allows adults to shop with confidence. Otherwise, if the children make a fuss, the adults will
I had to leave early. I put my children in the car. Not only would these children not yell and leave, they would also treat the shopping cart as a new toy, which extended the time people stayed in the supermarket.
Moreover, the cart itself is lighter than a basket and the like, so no matter how much things are loaded, people will not feel heavy, and subconsciously they will always think that they do not buy much. In fact, when people push into the shopping cart that is easy and convenient
, you have already fallen into the trap.
Zhang Tinglan also developed this kind of shopping cart tool. Because iron was too expensive, the body was made of bamboo, which is still light and strong.
"Master Zhang, this shopping cart is a good thing. Most of the customers will buy a lot more without knowing it, especially now that they are buying New Year's goods. Whoever packs more will prove that their New Year's goods are complete, and whoever has a bright face will
It’s glorious. It’s been overcrowded for a few days since it opened. Every day, things worth tens of thousands of yuan are sold. Not only ordinary people, but also many wealthy households go to Minsheng to buy New Year’s goods. Their family is the top one.
There are dozens of ordinary families, to be honest, just point them at making money!"
After deducting various costs, the daily net profit is more than 500 to 600 yuan. Looking at the current situation, there is still a lot of room for growth. More than 1,000 yuan is not a problem. In one year, there are hundreds of thousands of profits, almost
It can feed a division of troops.
Originally, Zhang Tinglan assured Zhang Zuolin that he could earn profits of at least one million yuan from developing the Northern Market. Now, the tax revenue alone can exceed several million per year. Now it seems that he seriously underestimated the potential of the Northern Market.
"Old Liu, if possible, I suggest that we promote the Minsheng model and establish three stores in the North Market first. With competition, we will continue to improve ourselves, launch better and better products, and attract more people.
There will be more and more. In addition, you must be prepared to establish similar markets in other cities. Can they be called Minsheng branches? Spread the network. The scale will be large. It will be easy to purchase goods, and you will be able to resist risks.
It’s stronger!”
Zhang Tinglan's plan was very clear, which was to establish Fengtian's logistics network based on the supermarket chain model of later generations. However, Liu Shucheng shook his head: "Master Zhang, it's great to be able to promote it, but there are two major difficulties now. The first
The first is local obstruction, and the second is the supply of goods."
While talking, Liu Shucheng and Zhang Tinglan had already walked to the interior of Minsheng Department Store. There were crowded people everywhere, and they were constantly buying what they needed from the dazzling array of shelves.
There are also dedicated shopping guides beside the shelves to help with guidance. Many people are illiterate. Even if there are price tags, they cannot fully understand them and need help. In addition, there are police patrols from time to time to avoid theft. As the saying goes
Poverty breeds treachery, and wealth breeds conscience. When people are generally poor, anything can happen.
Of course, hiring a large number of custodial manpower has increased a lot of operating costs. At first, Liu Shucheng and others were opposed to this shopping model. What they wanted was to arrange a dedicated salesperson on each shelf to be responsible for cashiering, so that they could truly avoid theft.
However, Zhang Tinglan believes that customers’ consumption habits can be cultivated, and the unified payment model can create a more relaxed and free shopping environment. Even if some people steal, the loss is completely bearable.
From the situation since its operation, it is found that Zhang Tinglan's judgment is not wrong. China is a country of etiquette that has existed for thousands of years. Most people still abide by the rules. The prices of Minsheng Department Store are already very reasonable. There are not many people who are really capable of stealing.
On the contrary, it also greatly stimulates the enthusiasm for shopping, and people with a little money will buy a lot more things.
"Mr. Zhang, everything is going well after Minsheng Department Store opened, but there is one problem. We have attracted all the customers. Many grocery stores and small markets have suddenly lost their voice. Our prices are so low.
, they couldn’t compete at all, so they had to close down one after another.”
Zhang Tinglan had already estimated this, but he didn't want to give up the opportunity for development just because he took care of those people. The goal of the North Market was Shanghai's Shili Yangchang, and Tianjin's Sanguang wanted to build it into the top shopping mall in China.
It is even a pearl in the Far East. It will then drive the development of other industries in Fengtian, so it is imperative to promote new shopping models.
"Many of our shopping guides are recruited from these grocery stores, and those vendors have also switched careers to help us transport goods, but some people will still lose their jobs, so I estimate that people's livelihood will be pushed to other cities, and vendors from all over the country will
Be the first to speak out against it.”
Liu Shucheng's concerns are not wrong at all. After all, any change will destroy some people's jobs, and it is inevitable to encounter opposition. This situation will be the same in later generations.
"Let's take out some shares and join forces with local businessmen. As the saying goes, a strong dragon cannot overwhelm a local snake. We eat meat and let others drink soup. If we are not satisfied, we are not vegetarians."
"This is easy to handle, but the more troublesome thing is to come." Liu Shucheng and Zhang Tinglan went to the cloth and clothing section. Liu Shucheng pointed at the cloths and said with a wry smile: "More than 60% of the cloths we sell are woven by the textile mills of the Old Song Dynasty.
Yes, his factory not only produces cloth for the great powers to make military uniforms and tents, but also satisfies the major silk and satin factories. It is a bit difficult to have the remaining production capacity to meet the needs of a single person. If there is more, there will be nothing he can do.
The same goes for other products. If we open too many, I'm worried that the supply won't be able to keep up."
Since Song Zhongyi moved his factory to Fengtian, all kinds of troubles have been reduced a lot, and he has also received sufficient capital support from Zhang Tinglan. Soon the textile factory has entered the fast lane. With orders from the great powers, he does not have to worry about sales.
, all that’s left is to expand production wholeheartedly.
Zhang Tinglan reformed the management model of the Machinery Bureau some time ago, driving out all the original bosses. He began to use a model that combines basic wages with bonuses, which greatly improved the workers' enthusiasm for work.
Song Zhongyi learned all Zhang Tinglan's tricks, but he learned it more thoroughly and directly adopted piece-rate wages. The more he worked, the more he earned. If the workload did not meet the standard, he would be fired directly.
His operation is completely based on the capital model, without any regard for human kindness, and everything is efficiency first. If it were left to future generations, Zhang Tinglan would definitely scold him as a black-hearted capitalist, but in this world, Zhang Tinglan not only cannot blame, but also
We must encourage the development of capitalists like him.
After adopting the new management model, the output of Song Zhongyi's textile factory increased by more than half, and not only the output increased, but the quality also improved. In the past, workers were just fooling around under pressure. Now with the stimulation of money, they pay more attention to it.
Quality. Many methods of technological innovation have also been proposed, so that the cloth produced is almost no worse than foreign cloth.
With excellent quality, coupled with relatively low raw material and labor costs, the cloth produced is more competitive than Japanese Toyo cloth, and the factory's prospects are getting better and better. Lao Song became more and more interested in this new management model.
He became more and more respected, and under his leadership, other factories in Fengtian also carried out reforms one after another.
However, even if production capacity is greatly increased, Song Zhongyi is still unable to withstand the strong demand.
"Sellers are always afraid of backlogs, and no one is afraid of too many orders. At worst, we can buy more machines, and we can also consider building some branch factories. The same goes for other products. In short, the industrial group must give strong support."
"With Mr. Zhang's words, Lao Song and I can feel a lot more at ease." Liu Shucheng said with a smile: "But I think we need to weigh which country to purchase the machine. The Japanese have been coming these days.
The things in our Minsheng Department Store are mainly domestic products, especially those produced by factories under the banner of the Industrial Group, and these little devils ask us to sell Japanese products!"
Zhang Tinglan frowned immediately when he heard this. These Japanese people are really haunted and want to intervene when they see benefits.
"Master Zhang, I hate the Japanese too, but we don't have enough strength to break up with them. Especially when we export goods to Russia, we have to go through the South Manchuria Railway. I mean to purchase a batch of machines from Japan.
Throw a piece of meat to the Japanese and make them be more honest."
Zhang Tinglan suppressed the anger in his heart. No matter how angry he was, he knew better than anyone else that no matter how many times he struggled, the Japanese still had a deep foundation in Fengtian, and a large number of troops were stationed in Dalian and Lushun. This was not him.
Able to resist.
"You can purchase a batch of Japanese machines, and set aside 20% of the shares in Minsheng Department Store for Japanese products to temporarily appease the Japanese. But when purchasing machines, you must bring the United States over.
When American businessmen compete, they can keep prices down and ensure the quality of imported machines."
In fact, buying some machines does not matter. After all, Fengtian's industrial development requires the introduction of machines and technology from abroad. The Japanese are not good people, and the same is true for Western powers. If they can restrain each other, it will actually be a good thing for Fengtian. But Zhang Tinglan is most worried
What is more important is Japan's continued attention to Fengtian. As the saying goes, if you are not afraid of thieves, you are afraid of being missed. If you are stared at by the Japanese, nothing can be done.
It seems that we need to cause some trouble for Japan, divert their energy, and buy time for the development of Fengtian. However, there are indeed not many cards available at the moment. What can we do to combat the energy of the Japanese? Zhang Tinglan can't help it.
thinking.
By this time, he and Liu Shucheng had already walked through most of the shopping, and finally came to the meat and vegetable area. In fact, for most people, the most important thing about the so-called New Year's goods is to eat. No matter how poor they are, they have to make a meal of dumplings.
On New Year's Eve, the whole family sits together and eats steaming dumplings, which is the flavor of the New Year.
Therefore, there is an endless stream of people selling meat, including fresh beef and mutton shipped from Rehe Mongolia, as well as local fat pigs, chickens, ducks, and geese. They are all available, and they are all cleaned up and look very clean and attractive.
There are also a lot of vegetables on the other side, but the types are relatively monotonous. There are only cabbage, potatoes, radishes and the like, and at most some dried mushrooms. This is also an attractive trick of the supermarket. Putting all the products in front of consumers
In front of them, let them choose.
These consumers can touch the things they want to buy with their hands, which greatly stimulates their enthusiasm for purchasing. After watching a middle-aged woman buy meat, she tossed around for a while and put another chicken into the shopping cart. Obviously,
This sales strategy worked again.
At this moment, suddenly there was a loud noise outside on the cashier side. Many security guards and patrolling policemen ran over, and Zhang Tinglan and the others were also alerted.
Accompanied by Liu Shucheng and several guards, they rushed over quickly to see what was going on. From a distance, they saw a few soldiers jumping to their feet and cursing: "I am a fellow countryman of His Majesty the Emperor. For his old man,
I have been fighting for a lifetime, and I want to take something from you just to look down on you. If you don’t appreciate it, I will offend you and burn down all the bullshit Minsheng Department Store."
"Brother, you are too angry to say this!" Zhang Tinglan rushed to the scene of the incident. (To be continued, please search Piao Tian Literature, the novel is better and updated faster!
