On Monday morning, the topic among office workers and college students over 50 all over China revolved around the program "If You Are the One" last night.
At first, everyone went to see it because of the name "Little Bird Network Production", and they just thought that the female guests were very beautiful, both fat and thin, and they were very eye-catching.
The ratings at this time were around 5, and most of them were viewers from Xiangxi Province.
But as the program progressed, everyone was attracted by Moses' witty words, the witty explanations of the two expert teachers, and the interesting interactive plot, and the ratings gradually reached 12.
Then, as soon as the comment "I'd rather cry in a BMW than laugh on a bicycle" that can be recorded in the history of variety shows came out, the ratings instantly jumped to 16, and steadily increased in the last twenty minutes of the program.
By 20, with an average ratings of 15, it set a new record for non-news programs on Xiangxi TV Station!
Of course, such high ratings are not just because of the good reviews. Many new people who joined in were scolded while watching, especially the BMW girl. No matter how beautiful and sexy she was, she was also criticized.
Blast into rubbish.
"Fuck! The development of this woman's brain has gone into her pair of water balls, right? Can she say such weird things?"
"Does being pretty mean you have the right to ask for so much? Is it really that enjoyable to ride in a BMW?"
"Tsk, tsk, you're a typical money-worshiping girl! How dare a woman like this come to date and make friends? She might as well go to a rich club to pick up a guy!"
"I just want to say one thing, beauty, I have a BMW!"
"Screw you! Are you a gangster like you just to pick her up or to fuck her? My mother said that the little beauty is beautiful, with tall breasts, a thin waist, and big hips. She is the best woman to have children...
Come on, beauty, not only do I have a BMW at home, I also have a Mercedes-Benz!"
"The one upstairs is crooked! We are here to attack BMW girls, how come it has turned into a marriage proposal?"
"I'm very embarrassed to say to the two handsome guys upstairs, my appearance is similar to that of a BMW girl. I'm only 21 years old. Can you consider me?"
"..."
For a time, in the "If You Are the One" section of Xiaoniao.com, a group of demons danced wildly and made a scene.
Since the video was simultaneously broadcast on Xiaoniao.com last night, there have been more than 150,000 messages and replies, which is very popular.
As Xiaoniao.com becomes more and more famous, the number of online viewers of "If You Are the One" has reached 6.5 million clients this time, making advertisers who place 150,000 ads every 15 seconds smile from ear to ear.
In comparison, the advertising price of 200,000 yuan per 10 seconds on Xiangxi TV Station seems quite satisfactory. I believe that after the fifth issue, this price will definitely develop by leaps and bounds.
After all, several variety shows and documentary programs produced by Xiaoniao.com have very strong appeal in TV advertisements. During the Spring Festival, "A Bite of China" and the second season of "The Voice of China" are both popular in TV commercials.
500,000 in 10 seconds! And this novel and topical "If You Are the One" will definitely shine its light!
The online forum area of Xiaoniao.com is occupied by people chatting and bragging 24 hours a day. The television viewers mainly focus their attention on it during working hours.
As those who support talented men and beautiful women and those who finally get married, most of them are girls.
Most of those who support poor men taking away goddesses are young men in their twenties.
Most of the people who understand BMW women’s pursuit of a happy life are women in their thirties who have had life experience.
Most of the people who express indignation about BMW girls are college girls or girls who have just joined the workforce.
A small number of men, who only care about appearance and figure, are very supportive of the BMW girl and express their desire to earn money to marry her. Naturally, their end is that they are bombarded by the girls in the office, and they can only run around in embarrassment.
All in all, regardless of good or bad, the controversial topic of "If You Are the One" has just begun.
It is conceivable that as long as "If You Are the One" continues in this style, the controversy it causes will not decrease, but will become more and more controversial, causing a nationwide storm.
Naturally, the more controversial this is, the more it will make "If You Are the One"'s ratings skyrocketing.
For example, after the program was broadcast last night, the deputy director of variety shows at Xiangxi TV called him to express his gratitude to Shen Wuyan and said that as "If You Are the One" becomes more and more successful in the future, the relationship between both parties will increase.
Cooperation can also be strengthened in many aspects.
Within Xiangxi TV Station, there is no monolithic structure. There are those who are determined to make progress, and there are those who are conservative and unwilling to make progress.
Now with the instant success of "If You Are the One", the enterprising leaders have naturally received the first step of recognition. Needless to say, as long as "If You Are the One" can maintain a ratings of 15, then they will
It is already a great success, enough to crush those conservatives and make Xiangxi Satellite TV more fashionable.
What makes Shen Wuyan most happy is not the success of "If You Are the One" itself, but the greater brand effect it has brought to Xiaoniao.com after the success of "If You Are the One".
The saying "Produced by Xiaoniao.com must be high-quality" has already formed an inherent impression in the minds of major TV stations and audiences.
From "The Voice of China", "A Bite of China" to "If You Are the One", everyone has increasingly recognized this, and are extremely looking forward to more and better programs from Xiaoniao.com in the future.
Those who have the strongest and most urgent demands for this are those TV stations that do not get a share of the pie.
Since the first episode of "If You Are the One" was broadcast last night, the TV stations that had met and studied this morning have called one after another and expressed their willingness to purchase another huge documentary produced by Xiaoniao.com - "Far Home".
From the very beginning of the production of "Home Far Away", Xiaoniao.com had released the news. However, when those TV stations learned that it was just a documentary about national customs and ancient culture, at least two-thirds of them backed down.
Food culture is one of the most talked about cultures in China, and it is also very suitable for the atmosphere of the Spring Festival. This is why they think "A Bite of China" is so popular.
However, documentaries that introduce the customs and customs of China are too conventional and not suitable for young people today. I am afraid that only the elderly can watch them.
Without ratings, there will be no advertising revenue, and there will be no effectiveness of flagship programs, so these TV stations with little vision will naturally give up.
It's different now. They have realized that Xiaoniao.com dared to spend so much money to film "Home Far Away", which proves how much Xiaoniao.com values it.
From the perspective of Xiaoniao.com, are there any problems now?
Anyone who doesn’t buy it is an idiot!
But they were anxious, but Shen Wuyan was not anxious anymore.
There were about a dozen TV stations that had originally been interested in buying the rights to "Home Far Away", and the price was not too low. The highest price was 2 million per episode plus 30% of the advertising share.
However, the production cost of "Home Far Away" has repeatedly exceeded the standard. Due to safety, time and excellence, the original 2 million episodes have increased to the current 4 million episodes. One episode is equivalent to the cost of four issues of "If You Are the One". Shen Wu Yan felt that 2 million was too low, and the advertising share might only be enough to protect capital, so she never agreed.
Xiao Qi also talked about the smart and charming girl for this, saying that she was obsessed with money. It would be good if the documentary did not lose money, but she still wants to make money?
Not every documentary is called "A Bite of China"!
But Shen Wuyan has his own plan. With the excellent production of "Far Home" and the reputation of Xiaoniao.com, he will definitely be able to sell it at a profitable price.
Although the TV station purchased may suffer losses, it will have great benefits in improving the image of the entire TV station, so overall they will not lose money.
Mr. Shen, who maintained this philosophy, just kept waiting and waiting.
Now it seems that the opportunity seems to have arrived! (To be continued. Please search Piaotian Literature, the novel will be better and updated faster!)