Xiaoyao Express's network promotion strategy did not slack off because of the success of the first step. Instead, Xiao Qi ordered them to spend more money to hire a marketing company to once again conduct large-scale publicity for Xiaoyao Express.
Propaganda must be promoted both online and in entities.
The real push is to improve the image of Xiaoyao Express, distinguish it from other private express delivery companies in China, strictly separate it in terms of grade, and shape it into a mid-to-high-end brand that Xiao Qi ordered early on, so that everyone knows that Xiaoyao Express
It is a high-end and classy express delivery brand.
Efficient, safe and secure.
These three concepts need to be deeply rooted in people's hearts in advertising.
Network promotion is for actual business volume.
Whether now or in the future, online buyers are much more powerful than most sellers.
More and more people like online shopping, not only to enjoy the cheap and fast shopping experience, but also to enjoy the happiness of "I am God" - if something is not good, return it and complain; if you don't like something, return it; price comparison
If someone else is too high, leave a negative review and complain...
Many sellers complain online. I only make money selling cabbage, but I only want to sell white cabbage.
Therefore, if the buyer is won over and they ask the seller to send some kind of express delivery, the seller will naturally not object. It is all about money.
For those sellers, Xiaoyao Express will launch a contract with full-month settlement, the price will gradually decrease after the payment is full, VIP service... and so on, which also makes them like this worry-free and labor-saving express method.
With the success of the first step, Xiao Qi wrote down the future mid-to-high-end express delivery experience of SF Express and Daejeon into a document and secretly handed it to Zhou Bo, asking him to gradually implement these terms and plans.
Don’t be afraid of huge losses in the early stage. As long as you start to dominate the mid-to-high-end market now, when the era of online shopping explodes, all the previous losses will be recovered with profits!
Next, Xiao Qi is not going to take care of the specific operation of Xiaoyao Express. The sooner Zhou Bo can get into the state, the easier it will be to form a unified voice for Xiaoyao Express.
Besides, the time has already reached the end of June before I know it, and there is one more important thing to do.
June 28, Saturday, 7:50 am.
Xia Pingyuan, Fairy Real Estate Headquarters Building, in front of an office window on the 12th floor, Xiao Qi stared at the five long queues not far away.
The five long queues are all made up of people, and they are hundreds of meters long. Although everyone has a stool to sit on, many people look very tired.
Of course I will be tired.
The market obviously only opened at 9 o'clock this morning, but as early as the afternoon before yesterday, I was carrying straw mats and quilts and queuing up at the door of the sales community. It has been more than three days since today!
With the person taking the lead, many people have come one after another in the past three days. Those who came to line up last night, in the three communities next to each other in the east, in total, have already been numbered 7000 or later.
.
Not only Xia Pingyuan, but also Xia Meiyuan and other nine real estates, all are like this, which makes the people of Fairy Real Estate dumbfounded. It is clearly said that only Xia Pingyuan, Xia Zhengyuan and Xia Yiyuan are the first to take the lead.
Is the opening good? Why are other places so enthusiastic and irrational?
Such a big news has alarmed the news media across the country. Everyone came to ask what kind of real estate could make everyone so enthusiastic.
As a result, Fairy Real Estate once again became famous. The price in the provincial capital city of only 1,700-2,100 yuan once again hit the lowest price in the country, triggering numerous praises saying "Fairy Girl Company is the conscience of the industry."
Xiao Qi felt a headache. He had never thought that the commotion would be so big. This time, it was not him secretly hyping up the incident at all, but so many people coming after hearing the news.
Last night, the fairy wife smiled and comforted her husband: "This means that everyone likes you and trusts you!"
Everyone likes the houses of Fairy Real Estate, which is a good thing.
The question is where can there be so many houses sold to them in Xiaoqi now?
The total number of houses in the first phase of the ten real estate projects is only 9,216. The number of houses opened this time in Xia Pingyuan, Xia Zhengyuan and Xia Yiyuan is 2,765, and the queues were full as early as the day before yesterday.
No matter how much the external sales staff of Fairy Real Estate tried to persuade them, those behind them just refused to leave. Everyone had their last glimmer of hope: What if there are too many people who want to take my turn?
There are definitely not a few people who hold this idea.
Because so far, Fairy Real Estate has sent out a total of 28,213 plastic benches to the three communities that are ready for sale. According to specific statistics, the number of households interested in buying houses exceeds 13,000.
Looking at the lively scene downstairs, which was like a vegetable market, Xiao Qi had no proud expression, only a hint of melancholy.
Huo Zhuzhu, who was standing behind him, was dressed very beautifully today, with a stylish vest on a white shirt, slender black Chanel trousers paired with Dior high heels, and her carefully combed shawl hair was clean and refreshing. Just now
When she walked up, every male and female employee stared at her, which greatly satisfied the vanity of this beautiful and exquisite beauty.
With so many people coming to cheer, Huo Zhuzhu, a delicate girl who doesn't know the sufferings of the world, was very happy.
But seeing the frown on her boss's face, she didn't dare to show it.
After enduring for a while, she couldn't help but ask: "Little boss, are you unhappy?"
"What's there to be happy about?" Xiao Qi asked her.
"Everyone agrees that our house will be sold out in less than half an hour! Isn't this a good sign for our Fairy Real Estate to launch its first shot?" Huo Zhuzhu said cautiously.
“There are only 2,765 sets, what will happen to the rest?”
"We have to go back first. We can't collect the earnest money anyway." Director Huo said, "I've told them many times, but they just don't listen. What can we do?"
"Have you ever thought about why they still queue up despite knowing that there is little hope?" Xiao Qi turned around and asked the beauty.
"Uh...our housing prices, floor plans and facilities are too advantageous, aren't we?" Huo Zhuzhu puffed up her chest and replied.
Xiao Qi shook his head, "Actually, this type of apartment was used to build unit-funded housing 20 years ago, and it is not something to be proud of... What makes me a little sad is that the housing prices in China are too high now, and there is such a
A slightly cheaper house makes them so excited, and ordinary people are so easily satisfied!"
here we go again!
Huo Zhuzhu's lips curled up, trying not to roll her eyes.
If it weren't for the fact that the little boss had so many wives, she would have thought that the little boss was a Buddhist practitioner. Otherwise, how could he be so compassionate all day long?
Wouldn't it be nice to make money seriously, live a happy life, take care of yourself, and occasionally do some good deeds?
Why are you putting so much pressure on yourself?
The psychology of a super genius boy and a super rich man is really incomprehensible~~ (To be continued. Please search Piao Tian Literature, the novel will be better and updated faster!)