Chapter 1226 The Bird Net of Victory Advance (Part 1)
At 10 a.m. on the 12th, Xiao Qi sent Tang Mingxiang and a group of her bodyguards off to Changming at the airport. Before they even left the airport, they saw exquisite posters.
In the most conspicuous position on the poster, Wang Xiaoxin's beautiful smile is very sweet, and she has a bit of Brigitte Lin's youthful demeanor.
Wang Xiaoxin comes from Qianzhou and is a girl of the Miao ethnic group. It happened that the Eastern leader played by Aunt Qingxia in the most famous movie was a Miao ethnic group, so everyone even drew her and Brigitte Lin together.
In addition to Wang Xiaoxin, posters of the top ten contestants and popular contestants of "The Voice of China" are also covered in many corners of the airport.
Xiao Qi then remembered that starting in June, the concerts of "The Voice of China" would start from Rongcheng, the starting point, and go all the way to Xi'an, Lanzhou, Xining, Yinchuan, Hohhot, and then to Dazhou in the north.
City Bingcheng, and then from Jichun, Fengtian, Liancheng, Capital... all the way south, it took almost 5 months, and the total number of concerts reached about 100.
It is now the beginning of August, which is the time period for five concerts in the capital.
All right.
Compared with the 16 concerts held after the first season of "The Voice of China" in the previous life, Little Lark's planning this time can be said to be very "evil", and it is impossible to squeeze out "The Voice of China" and these
The students' value is not willing to accept it.
But Shen Wuyan's ticket prices are much cheaper. In the previous life, the lowest ticket price for a concert started at 100, and the most expensive was 1,280. Shen Wuyan's ticket price started at 60, and the most expensive was only 880.
The venue you choose will not be a large venue with a capacity of 70,000 to 80,000 people, usually around 30,000 to 50,000 people. This kind of sound effect and interactive feeling will be much better.
As a result, it coincided with the summer vacation, and more than 30 concerts were held in a row, attracting a large number of students and setting a record of full houses.
According to Xiaoniao.com's financial calculations, these 100 "The Voice of China" concerts, after deducting all costs, can bring about 500 million yuan in revenue to Xiaoniao.com, of which only 200 million yuan will be earned from performance tickets.
But between concerts, advertising sponsors and commercial activities earned more than 300 million.
Shen Wuyan is very satisfied with this kind of income, and the singers, co-organizers, and sponsors are also satisfied.
Because everyone gained a lot, especially after Shen Wuyan gave up part of the benefits, everyone became more harmonious.
For these singers, after 5 months, the least one has an income of about 2 million, and the most Wang Xiaoxin can have an income of tens of millions. Can other companies and platforms give you this kind of remuneration?——
Back then, Super Girl's performance fee was very low, but it was complained about by thousands of audition girls.
Taking advantage of this spring breeze, Wang Xiaoxin's album was also released at the right time. Under all kinds of hype, it actually had sales of 1 million copies in just one month. For a girl like her who was born in the talent show, it can be called
It's a miracle.
Her good results have also caused advertisers to invest the most money in her. The price of inviting her to participate in a tailoring event has reached 300,000 yuan, which is comparable to that of a quasi-first-class star.
Even though the company will take a lot of money, after five months of touring, she can get 10 million in cash, which makes her the richest man in her town. Why not make this little girl who comes from a remote mountainous area happy?
Crazy?
In addition, starting from August 1st, the first issue of "Home Far Away", "A Journey to the Yangtze River" and "A Journey to the Yellow River" have been broadcast on Hanchang Satellite TV and Ludong Satellite TV respectively.
The advertising campaign has started in July. Judging from the survey after airing several trailers, young people are not very interested in this documentary. Their willingness to watch is around 20, but among those in their 40s and 50s, it suddenly soared to
50. For people who are over 50 years old, there are 80 people who say they must watch it.
The results of the first episode were not as good as expected. Hanchang Satellite TV had a ratings of 12, and Ludong Satellite TV had a lower rating of 9.
But for the second episode on the night of August 5, as word of mouth spread, the ratings of "A Trip to the Yangtze River" climbed to 18, and Ludong Satellite TV even reached 19.
Yesterday, August 10th, the third episode was aired. The ratings of "A Trip to the Yangtze River" have been stable at 25, and Ludong Satellite TV has also been stable at 28. The difference is not big, and it is not a huge hit, but this kind of ratings is steadily increasing.
The rising momentum makes TV stations and advertisers very satisfied.
Both of their TV stations are not considered to be first-rate. For an ordinary TV series or something, the ratings can reach 18, which is already the title of the monthly champion. Now that a documentary can have such an effect, of course it should be satisfied.
What makes them most happy is that as the two documentaries were broadcast at the same time, last night, even the news network of China Central Television reported on "A Journey to the Yangtze River" and "A Journey to the Yellow River", saying that these two
This documentary is an excellent transmission of positive energy in the past ten years. It not only allows people to see the beauty and ruggedness of the motherland's rivers and rivers, and loves the motherland even more, but also talks about the people, ecology, customs, etc. along the coast, and is good for the youth of the motherland.
It is also a kind of patriotic education.
The news that appears on Xinwen Network is not ordinary news.
After the 5-minute news, the directors of the two TV stations received calls from senior provincial officials, praising them and asking them to continue working hard. As long as they can expand the influence of the two TV stations, they will benefit their provinces.
If they want to win glory, the provincial government will consider their promotion.
In China, political tasks are big tasks.
The two station directors who received praise felt that their decision was extremely correct, so just this morning, they called Shen Wuyan and asked to buy the second issue of "Home Far Away", "Coastal Trip" and
"Border Journey" is divided into two parts.
Anyway, they didn’t pay for it themselves, and the benefits they received were their political achievements. The two station directors successively offered astronomical prices of 6 million per episode and 7 million per episode, and they even split the advertising revenue 50-50.
Calculated in this way, in terms of money, they basically maintained their capital or made a slight loss, which really gave up a lot of profits to Xiaoniao.com.
It can be said that even if a TV station called last night to buy the two parts of "Coastal Journey" and "Border Journey", it is impossible for anyone to pay more than them.
However, Shen Wuyan was not in a hurry to agree.
On the one hand, calm thinking can better control the overall situation. Secondly, "A Journey to the Yangtze River" and "A Journey to the Yellow River" have only aired three episodes, so the ratings cannot be said to be stable. She still needs to see their performance before making a decision.
A one-step plan. (To be continued. Please search Piaotian Literature, the novel will be better and updated faster!)