To say that the most successful movie theater chain in China is Wanda Cinemas, which will directly occupy 15% of China's box office share in the future.
But it needs to be pointed out that the development and growth of Wanda Cinemas relies entirely on its main body, Wanda Plaza.
In other words, Wanda Group is building Wanda Plazas across the country.
The Wanda Plaza model, with one or several entertainment and shopping malls in the front and residential buildings in the back, has brought its boss the honor of being the richest man in mainland China for three consecutive years.
A certain floor of one of the commercial buildings in Wanda Plaza will be designated as a Wanda Cinema. In other words, there are as many Wanda Cinemas as there are Wanda Plazas in the country.
It is precisely these many Wanda Plazas that support the development foundation of Wanda Cinemas.
The development model of Wanda Cinemas cannot be replicated unless you develop a comprehensive business district like Wanda Plaza.
Xiao Qi is not willing to build Wanda Plaza. It’s not that he doesn’t have land. His current commercial land can be regarded as the first in the country, more than Wanda Group and Vanke Group that will reach the top three years later.
Xiao Qi is unwilling to build houses in every city, because according to his character, he will definitely not sell houses at high prices, but at low prices. That would be against the developers in every city... In fact
Just go against the developers across the country.
If you go against almost everyone, you will either be exhausted or squeezed to death. In short, there will be no good ending.
Xiao Qi is not a god, and gods cannot save everyone.
Helping as many people as possible within one's ability is enough in Xiao Qi's opinion.
Moreover, his most important life goal is to build a high-end intelligent electronics industry that will make the Chinese people proud and re-establish confidence. He cannot waste his life fighting against real estate developers.
After all, if all Chinese people burst out with ingenuity, then when we are richer than the United States, will we still worry about housing problems?
So after thinking about it, Xiao Qi had already decided, so just buy it!
In my memory, China's movie box office started to explode this year, and after 2010, it became unstoppable.
Xiao Qi plans to purchase one or two floors of one or several commercial buildings in the more prosperous areas of each first- and second-tier city within a year and operate them specifically as a movie city.
Third-tier cities were better established after 2010, because the box office performance in the past few years was not enough to support the movie theaters in third-tier cities.
Professional matters need to be left to professional people.
This is a principle that Xiao Qi has repeatedly adhered to.
He had never had any idea about opening a movie theater, so of course he couldn't do it himself.
Therefore, it is very necessary to find a good helper to help you build this theater.
But this time, Xiao Qi does not plan to find talents by himself. Instead, he will directly entrust the American Bolen Consulting Company to select the location, then send his own people to negotiate the acquisition, and finally hire a group of experts from the United States to build, decorate and manage the site.
Some people may think that opening a store and doing business is a simple matter, as long as you have money.
If you really do business with this kind of mentality, then I am honored to tell you that you are lucky to be able to keep a pair of pants and return to your hometown.
For example, McDonald's, KFC, and Pizza Hut stores have a group of people responsible for selecting locations. They spend several days on a certain street observing the types of pedestrians, shopping habits, and the characteristics of the surrounding food.
Wait, and then take it into consideration based on the flow of people in the entire area, etc... If it is more strict, several people will work on it, and then the reports of several people will be submitted together, and then the people at the headquarters will decide whether to open a store here.
It is only through their efforts that you will see KFC, McDonald's and other foreign fast food stores near your home become popular. There are almost no closures or transfers.
Xiao Qi can't hire these professionals from Yum! Fortunately, Bolen Consulting also has this kind of business in China. Maybe Bolen Consulting is not the best in the United States, but it definitely knows the Chinese people and the Chinese market best.
, so it is perfect to ask them to do this market location survey.
Bolen Consulting Company not only provides several additional addresses for you to choose from, but also lists the purchase price for you. If it exceeds the psychological price, you can directly negotiate with another location... Such a service, although the consultation fee is slightly higher, is also worth the money.
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The most developed cinema chain in the world is the United States, and there are countless large and small cinemas in the United States. In addition to the three major cinema chains, Regal, Cinemark, and AMC, there are hundreds of small and medium-sized cinema chains.
Xiao Qi was ready to dig out the best. He directly poached a few experts from the largest regal cinema chain in the United States and asked them to join Qiao Guoer's team and jointly operate and manage cinemas in China according to the American business and management model.
Anyway, as long as the Americans dare to give you money, they will dare to change jobs.
As long as there are enough Franklins, there is no need to worry about finding a powerful master.
In fact, when "If You Are the One 1" was released this year, Xiao Qi began to consider establishing a cinema chain, but it was not until last month that he received the feasibility report from Bolen Consulting Company that the project was officially launched.
Site selection and recruitment were carried out at the same time. Bolen Consulting Company even wanted to grab the business of headhunting companies, so Xiao Qi was happy not to have to worry too much.
According to the feasibility report, according to the current housing prices and price levels, it will cost at least 250 yuan to establish a cinema chain with more than 200 cinemas and more than 1,800 screens in 67 first- and second-tier cities, including decoration, equipment and personnel investment, etc.
billion yuan, and prepare for a two-year loss period, and the reserve funds must reach 3 billion yuan.
Xiao Qi couldn't help but sigh again, it's a good thing to have arrived early!
All of these theaters are planned to be built in prosperous areas. Although they are all seven or eight floors above, but two years later, you will not be able to buy the same area of the same area in the same place for twice the money!
From this point of view alone, the cost of theater chains is lower than that of other companies. When China's movie box office explodes, the cost of repayment will of course be much faster than that of others.
This is only a first- and second-tier city. After two years of development in third-tier cities, the scale and power of the cinema chain will be even stronger!
When the layout is completed, Qiao Guoer's film and television empire has formed a one-stop industry, and has completely become a major overlord in the Chinese film industry!