The current revenue development of Xiaoniao.com is no less than that of a TV station.
Xiao Qi had previously looked at Xiaoniao.com’s revenue and expenditure this year.
"A Bite of China", "The Voice of China", "If You Are the One", and "Far Home" series have contributed about 5 billion yuan in revenue to Xiaoniao.com this year.
Even though the income is large, the expenses are even greater.
The production costs of the above-mentioned four major programs, "The Voice of China" and "If You Are the One" are relatively cheap, adding up to less than 2 million per issue, but the "A Bite of China" and "Far Home" series involve
All kinds of expenses are very high. A total of 33 film crews with more than 800 people are running around. It is estimated that the expenditure is about 800 million, and it will definitely exceed the standard.
In addition, there are 30 news interview teams, including bodyguards and other expenses, which are indispensable for 300 million a year. How can you eat, drink and have sex for free when you are away from home?
The operating expenses of the website, including bandwidth, servers, website management, etc., are the largest among the big ones. 1.2 billion video views and 56 million independent IP visits every day directly make Xiaoniao.com spend a month on this.
Expenditures exceeded 300 million.
How pitiful it is that it has been less than 8 months since the last time Xiaoniao.com website fee was upgraded to 200 million.
The rest is the copyright fee.
If you don’t buy it, you don’t know. After starting to purchase various aspects of film and television copyrights, the employees of the film and television copyright department of Xiaoniao.com became really envious of those video websites that specialize in pirated movies, TV series and variety shows.
There is no other reason. The monthly cost of purchasing the old copyright from the beginning was an astronomical figure. Although Shen Wuyan successfully negotiated a 10-year installment plan, it was still 50 million per month, plus the number of broadcasts in various countries.
Of the 150 million spent on TV series, variety shows, animations, etc., a total of 200 million was spent on purchasing copyrights.
And it is said that starting from next year, new copyrights worth purchasing will be added, and the cost will increase a lot by then.
In comparison, the monthly salary subsidy expenses of 30 million yuan and the monthly various daily office expenses of 20 million yuan are just like toys and not worth mentioning.
Adding up the above expenses, Xiaoniao.com's annual expenses are around 8 billion, while its revenue is only about 5 billion.
This means that Xiaoniao.com is losing more than 200 million every month.
The more you earn, the more you spend!
It is also for this reason that Xiao Qi only borrowed another 2 billion yuan this month to prepay the expenses of Xiaoniao.com.
To be honest, even though Little Lark looks proud and confident all day long, she is actually the one who is under the most pressure.
Competitors outside, newspapers, etc., will say some nasty things from time to time.
"The No. 1 video website, Xiaoniao.com? Haha, of course, a website that burns money and loses billions a year has to do its job!"
"Tch! Why don't you try to make Xiao Qi our chairman? I can lose up to one billion a year, and I can do better than the current Xiaoniao.com."
"The current money-burning model reminds this newspaper of the Internet bubble crisis around 2000... Xiaoniao.com's irrational behavior is not a sustainable development path. After all, not every investor is named Xiao Qi...
"
"Driven by Xiaoniao.com, the entire video website is in an impetuous stage. Youku announced the introduction of a US$500 million strategic fund, Tudou announced another US$300 million in financing, and iQiyi was directly acquired by Softbank Capital and the Robben Brothers.
Company acquisition! It is conceivable that various models of Xiaoniao.com will be imitated by competitors, but is this kind of money-burning behavior really useful for the development of the entire industry? "
"..."
Shen Wuyan didn't make much comment after reading each news report, but he became more determined to reach a balance of payments as soon as possible and become a truly sustainable and profitable company as soon as possible.
"China's Got Talent" is her new goal. Compared with "The Voice of China", this has a greater basis for national participation - no matter who you are, as long as you are a talent in a certain field, then You can come and participate.
Therefore, Shen Wuyan feels that "China's Got Talent" will definitely create more sensation and financial profits than "The Voice of China".
With the newly added "China's Got Talent" joining next year, Xiao Qi and I will be able to think of a few more good shows and we should be able to break even.
To be honest, the current Xiaoniao.com, as a video website that just launched on January 1st, is already very good at being able to reach this stage.
YOUTUBE has been running the website for several years and I haven’t heard of them breaking even. Xiaoniao.com wants to break even in two years, which is simply too harsh.
But Shen Wuyan didn't think so.
YOUTUBE has no core content of its own at all. Xiaoniao.com, with so many good variety shows and documentary programs that Xiao Qi and himself have come up with, should turn losses into profits as soon as possible and become an existence unparalleled by other video websites.
Because she comes from a single-parent family, she is actually more powerful than Huangfu Cai and Tang Mingxiang.
Seeing her two sisters each having a booming career, although Xiaoniao.com was not her career choice at the beginning, after integrating into Xiaoniao.com, Shen Wuyan found that she liked this new type of video website very much, and decided to turn it into a new one. Treat it like a beloved business.
Xiao Qi knew what she was thinking, so after talking about "China's Got Talent", he simply told her about the idea of "Little Bird TV" in advance.
"Little Bird TV" later became "LeTV TV", an online TV based on high-definition set-top boxes. It moved the content of the website to the TV, but in this way it could charge a large monthly service fee for watching the latest programs. On-demand fee.
At that time, the copyrighted live variety shows, TV series, etc. on Xiaoniao.com will also be postponed for at least half an hour. Naturally, there must be a difference between the free ones and the paid ones. Otherwise, wouldn’t the fees paid by people be wasted?
Listening to Xiao Qi's talk about the bright future, Shen Wuyan's eyes became brighter and brighter, and she couldn't help but kiss Xiao Qi hard on the face.
“Xiao Qi, you are so amazing~~”
The smart and charming girl sincerely praised.
It is basically unworkable to use the paid method on the Internet.
Chinese people have become accustomed to free Internet resources. A little advertisement before the video is played is the limit of what they can tolerate. If anyone wants to charge them, then nine out of ten will resist it and even alienate you from this website. .
But when it comes to TV viewing, it’s completely different. Almost all set-top boxes are being replaced across the country, and radio and television networks are also increasing their viewing fees. This new type of “Bird TV” model will definitely attract more and more viewers. accepted by people.
Especially today's young people are very interested in emerging electronic gadgets. Once the viewing effect is good and the content is new and fast enough, the viewing fee will be more than ten yuan per month, and the on-demand video will cost 2-5 yuan each time. Expenses, what do they count?
The money they spend on DreamPad every month is far more than that!
"Little Bird TV" is definitely not a burden to Little Bird Network, but a natural explosion!
There are copyrights for various programs, and there are also various film and television resource libraries. This is the biggest resource!
Except for Xiaoniao.com, no video website or company can own these genuine resources. In this era when China is gradually paying attention to copyright issues, only "Little Bird TV" can pass the review and enter the mainstream of thousands of households. inside the terminal.
What's more, Xiaoniao.com can also make a fortune from specially assigned LCD TV screens!
Fairy Company has already been cooperating with LCD screen manufacturers in Baodao. It can completely customize and purchase LCD TVs with clearer picture pixels at cheaper prices. In this way, the profits can be very considerable.
Thinking of so many exciting things, Shen Wuyan admired her boyfriend even more.
The genius boy deserves to be a genius boy, and he deserves to be his own man. Only he can think of such a wonderful idea!
If "Little Bird TV" is launched in the middle of next year, then by the end of next year, turning losses into profits will no longer be just a dream! (To be continued. Please search Piaotian Literature, the novel will be better and updated faster!)