Chapter 1284: The Tablet PC Industry's Dark Battle
Star Electronics is making great strides forward, while another giant that was making great progress some time ago has a completely different fate now and is in extreme trouble.
After a period of operational fermentation, many problems with Samsung's S1 mobile phone have been dramatically magnified. Dozens of lawsuits and riots, large and small, have tortured the nerves of Samsung's legal department and after-sales department.
But amidst all the doubts, Li Jianxi continued to display his strongman character. Not only did he send legal advisers everywhere, but he also sued these users for exaggerating the facts and making unreasonable troubles. He also directly announced over the weekend that Samsung's tablet computers had
The research and development is almost complete, and it is expected to be officially launched around Christmas at the end of the year!
Okay.
Instead of shrinking when encountering setbacks, we made a tougher decision to launch new products.
You must know that the smart tablet patent license applied for by Samsung was only negotiated and reached after Li Zhenxi came to China on August 3, which is less than 20 days ago.
The conditions reached by the two companies are very favorable to Fairy Company. Samsung's tablet computer will cost US$20 per unit in the beginning, but together with the smartphones, after the total sales volume reaches 60 million units, the patent fee will become US$20 per unit.
Smartphones and tablets only require a $5 patent fee.
Li Jianxi thought it was a honey trap that worked, but he didn’t know that at the end of 2013, Samsung’s total sales of smartphones and tablets were 350 million!
Calculated based on this total base, Fairy Company is the one who takes advantage the most!
After smartphones, Samsung’s magic hand has reached out to tablet computers, and it is the second person to eat crabs.
Compared with IPHONE, which is in short supply, DreamPad is also in short supply.
Yesterday, August 25, DreamPad held its 10th global sale.
Like the ninth release last month, this time it is still a sales model of 5 million regular DreamPads plus 2 million seven-color DreamPads, and the Chinese market still accounts for a total of 3 million units, while foreign countries only have 4 million units.
department.
So far, DreamPad has sold more than 63 million units, and it should be said that the retention rate is very high.
But if you do the math carefully and consider that many people buy seven-color DreamPads to collect and play with, the actual number of users who own DreamPads should be around 50 million.
Compared with the total population of 1 billion in developed countries and 1 billion in less developed countries, plus the 1.5 billion population in China and the 1 billion population in India, the maximum number of tablets needed in the world is actually 400 million units.
up and down.
The huge numerical gap between 400 million and 63 million cannot be absorbed by DreamPad alone. After all, every product has three grades: high, medium and low. DreamPad is the best and most high-end, but it does not prevent many people from buying it.
Everyone hopes that a low-priced tablet computer will appear to satisfy their tablet computer dream.
Therefore, this demand directly determines the determination of major electronics manufacturers to enter the tablet computer industry.
But there is a key point. Although many of the tablet computers, a new object in the smart industry, are patchwork patents, Xiao Qi himself holds the largest part of the core patents, which is an undeniable fact.
To put it simply, in the tablet computer industry, the patents Xiao Qi needs are not owned by any one company, or they are widely authorized, so he is not afraid of being stuck.
But those patents owned by Xiao Qi are not authorized at all, and they have their own core patents. If you want to forcefully bypass them, it will take at least two or three years, or even longer. By then, the day lilies will be cold.
The smart electronics industry is like this. It may be updated every year, not to mention two or three years, so that the products you have worked so hard to develop will face obsolescence before they are launched on the market.
To put it more unpleasantly, by the time you bypass it, the new generation of DreamPad has already released a new core patent, and then in order to launch new products, you have to bypass it again...
It's not fun to be trapped in a vicious cycle like this, it's really not fun at all.
In order not to let his hard work go to waste, it was an inevitable choice to apply for various patents from Xiao Qi and pay a large amount of royalties.
Since the day DreamPad was released, Nokia, Motorola, Sony Ericsson and other major manufacturers, together with Samsung and Apple, have applied for patents from Fairy Company.
When it comes to patent obstacles, Xiao Qi has already made plans. For the two tigers Nokia and Motorola, they must not be given a chance to make a comeback. Otherwise, with their huge technological advantages, they may be able to make a comeback - this is no joke.
, if Nokia was not stubborn about its Symbian system and determined not to merge with the Android system, they would definitely not be worse than HTC, and there is even Coke that is not worse than Samsung.
Nokia loses because it does not have many applications, and its smartphones are much less entertaining.
If they were the first to develop APPSTORE, then Apple, a newbie in the mobile phone industry, would definitely not be their opponent!
However, without what-if, giants like Nokia and Motorola, which have no aggressiveness, will inevitably decline.
When Apple uses its smartphone IPHONE to impact the traditional mobile phone market, DreamPad must also take advantage of its tablet computer to try to delay their opportunity to enter the smart electronics industry.
So it was not until August 12 that the Mario Law Firm, fully entrusted by DreamPad holders Qicai Investment and Mingxiang Holdings, reached an agreement with Nokia, Motorola, and Sony Ericsson through patent swaps and cash compensation.
, and cooperated with reservations.
Basically, in addition to Xiao Qi obtaining all the patents required for DreamStars, the three largest mobile phone companies will need to pay Xiao Qi US$18-28 as long as the sales volume is less than 2 million units to produce a tablet computer.
The patent fees paid by Samsung are similar to those paid by Samsung, both of which are a bit ridiculously high.
But if the sales quantity increases, for example, if it reaches more than 5 million units, then the patent fee will be directly reduced by half. After reaching more than 10 million units, it will be 6 US dollars.
Anyone with a discerning eye knows that reaching 5 million units is already a very good achievement, but it is really difficult to achieve sales of 30 million units.
This method of setting patent fees based on sales volume is very popular in Europe and the United States, but it's not a big deal.
However, the above-mentioned three major mobile phone companies are very large and bloated companies with very low efficiency. Since the agreement was reached for more than ten days, they have only been discussing smartphones and tablets at the conference table.
There is no trace of the startup project.
So when they saw that Samsung dared to launch a smartphone so early, they immediately gave it a heavy blow.
Until Samsung continued to fight without being discouraged, it announced that it would launch a smart tablet by the end of the year. This was a major shock to Nokia, Motorola and Sony Ericsson.
It's so fast!
The execution is so strong!
The top executives of the three companies seemed to have been awakened by a bolt from the blue. Starting from Sunday night China time, they frequently began to publish comments in newspapers, saying that their smart electronic products were being developed and would be launched soon.
It will be launched at the end of this year, so all loyal users are looking forward to it.
All of a sudden, smartphones and tablets will be launched at the end of the year, and they will be competing for each other.
However, what they don't know yet is that they are not just competing with Samsung.
According to Xiao Qi’s plan, DreamStars was also launched during Christmas and New Year’s Day!
Xiao Qi is not sure whether it can sweep away the iPhone, but at least it is another style that is not inferior to the iPhone.
But for the other opponents, the young man confidently believes that he will definitely give them a good look when the time comes!! (To be continued. Please search Piao Tian Literature, the novel will be better and updated faster!)