In the future, if any mobile phone wants to sell more and occupy more market share, the best way is to make it a contract phone.
The so-called contract phones, that is, mobile operators purchase a large number of mobile phones from mobile phone manufacturers at one time, and then bundle the mobile phones with their own package services. It seems to be free, but the monthly package usage fee has already calculated the cost.
Got in.
In fact, this is a form of installment payment.
However, everyone will be tempted to get a 5,000 high-end mobile phone for free, and they can’t help but sign a contract. Then the two- to three-year contract will make the mobile operators a lot of money.
Because it is purchased in large quantities, the purchase price of contracted machines from operators is generally slightly lower than the retail price.
The specific amount depends on whether the operator is strong or whether the mobile phone manufacturer has the previous life.
For example, in the previous life, Apple was not that popular at first. When it signed a contract with AT&T, it was basically discounted by 80% of the retail price.
But after Apple becomes popular all over the world, if you want to buy an Apple contract phone, you must buy it at the retail price without any negotiation.
On the other hand, if you are not Apple, but HTC, and you want China Telecom to be your contract machine, then you have to lower the price, which may be 80%, 70% or even 60% of the retail price.
no way.
The store bullies customers.
Customers bully the store.
The two contradictions have always existed since ancient times, and the causal relationship is the same.
In their previous lives, Apple and Samsung used a two-way approach. On the one hand, they retailed their own mobile phones, and on the other hand, they cooperated with mobile operators in various countries to launch their own models of contract phones. This not only helped them increase their sales, but also
Many opponents were stepped on.
When HTC, Sony, Nokia, etc. wanted to make contract phones, they were behind the times, so everyone was not optimistic about them. As a result, there were not many contract phones for them, and their sales were average.
Of course Xiao Qi also wants to make a contract machine, and he wants to make it big and special.
Anyway, according to the strength of Fairy Company, the prices of contract phones and retail phones are the same. Who does Dreamstars sell to?
The more Dreamstars is sold, the more various apps will be sold in the App Store, which is completely conducive to Dreamstars occupying the market faster!
Now kddi came to ask for cooperation, which made Xiao Qi feel that he could make preparations earlier.
Don’t just stock up on retail Dreamstars, you should also stock up on the shares for contract players.
Think about poor Gang Leader Qiao. Seeing how popular the iPhone is, he can’t even sell it at retail, let alone sell it under contract.
However, Xiao Qi still had doubts in his heart.
It stands to reason that five months have passed since Apple launched its sales in April. Why hasn’t iPhone production increased yet?
Xiao Qi couldn't ask Guo Taiming, and he wouldn't tell him if asked, but the young man always felt that Gang Leader Qiao was deliberately limiting sales like in his previous life, thereby causing hunger in the market and thus increasing the demand for Apple mobile phones.
Popularity?
From the time Apple started selling to Xiao Qi's reincarnation, there were several generations of products. They were almost never put on sale. They were basically sold out as soon as they arrived, and then everyone waited for a while before grabbing them again.
...and such a cycle.
After playing this method a few times, everyone will know what's going on.
So all the fans hated Gang Leader Qiao with their teeth.
Samsung's two flagship products, the galaxy note and the galaxys series, came out when Apple was engaging in hunger marketing. By the time Apple wanted to suppress them, it was too late to regret it.
After Samsung was born, the sales volume of iPhones has obviously increased a lot, which fully proves that there is no progress without pressure!
In the previous life, Gang Leader Qiao had been engaged in hunger marketing for more than two years before he met the biggest challengers such as the Galaxy Note and Galaxys series.
If this were the case now, he had only been playing for a few months and he encountered S1 rushing into battle and was scolded bloody in the end. He would definitely be proud to play for a while longer, right?
If that was really the case, Xiao Qi felt that his chance had come.
While Apple is limiting production and reducing inventory as much as possible, if Dreamstars has sufficient stock, it is entirely possible to hit a huge sales volume, break down the proud defense line of iPhone in one fell swoop, and grab more market share.
!
Xiao Qi's 12-month sales volume for Dreamstars is 60 million units, production volume is 80 million units, and inventory preparation is 20 million units.
Logically speaking, the sales aspect is enough, but if you add the contract machine aspect, it is definitely not enough.
The United States and China alone can consume at least 20 million contract phones - it is not just the Chinese who are greedy for petty gains, but also the American people.
The third brother and the third sister are also very obsessed with electronic products. For example, Xiao Qi spent 10 million US dollars for the Nielsen research company. A recent market survey commissioned by them found that the third brother and the third sister are the ones who have the greatest desire for dreampads.
, among the 300 million people aged 20-40 years old, 50% actually want to own a dreampad, and at least 10% have the ability to buy a dreampad. However, what Xiao Qi has given to the Indian market is only 1 million units. It is simply
Broke the hearts of the third brother and the third sister!
It happened that the production of gold and pink dreampads dropped during this period, and Xiao Qi ordered the employees of the Fairy Factory to switch to assembling a large number of ordinary dreampads, which could increase sales by almost 1.5 million units a month. The last two sales,
Just take care of the third brother and the third sister.
Even the demand for dreampads is so huge, so the demand for dreamstars should be huge!
Those who think that if we start producing at an output of 80 million units and find that the situation is good midway, then it is not too late to continue to increase production, they are very wrong.
Because of large-scale production, material preparation is a very serious matter. If the plan is changed temporarily, not only may the raw materials not be available, but even if they are, the cost may be greatly increased.
So generally speaking, once the sales volume is determined, unless it is a super popular product like iPhone, large-scale additions are unlikely.
So, should we add or not?
How much is appropriate to add?
Xiao Qi became distressed.
If it were a non-smart phone from before, there wouldn't be so many worries. Anyway, if you can't sell out all the phones this year, you can just continue selling them next year.
What is sold now are smartphones, and it is no exaggeration to describe them as changing with each passing day.
Even the iPhone, which is so awesome and awesome, needs to be updated every year, let alone other mobile phones.
If you don't change the model, you will fall behind, and if you fall behind, no one will buy it. Therefore, the cycle is set to one year, which is already a limit - iPad3 and iPad4 were launched consecutively within one year, which made those who bought iPad3 angry.
Big curse!
Or some people say, even if it’s not sold out, wouldn’t it be enough to simply lower the price?
That won’t work either!
Cutting prices too much will harm the brand, but cutting prices too little will fail to boost sales.
Anyway, as long as Xiao Qi makes a wrong decision and Dreamstars cannot be sold, the most likely outcome is that it will be ruined in his hands, not only losing money, but also greatly affecting morale.
While thinking about it, Xiao Qi didn't make a decision for a moment.
It is impossible for him to discuss this kind of matter with his confidants, because it is impossible for him to tell the story about his future memory, so his confidants will not be able to get the most complete information, and naturally they will not be able to give the most correct advice.
So he can only rely on himself.
When he couldn't get an answer after much deliberation, Xiao Qi could only put the matter aside for the time being and wait until he thought about it more maturely.
The most taboo thing about doing things is to make a decision in a hurry! (To be continued, please search Piaotian Literature, the novel is better and updated faster!