After the funds were approved, Qin Yibin rushed to the capital as soon as possible, regardless of whether it was a weekend or not.
He is going to Nokia's capital headquarters.
If you want to sell mobile phones in Xiaoyao Mall, the best choices to build a reputation are the three major brands: Nokia, Motorola and Samsung.
Together, the three of them have a market share of more than 70% of the mobile phone market in China. If you include mid-to-high-end products priced above 2,000 yuan, it is basically 95%. Domestic mobile phones can only compete in quantity at low-end prices.
In fact, it will be the same in the future. Samsung and Apple occupy 90% of China's high-end smartphone market. China's mobile phone market has not benefited from the decline of its previous enemies, but has been directly replaced by the new Tigers.
Occupied.
Therefore, in the competition in the electronic technology industry, everything depends on technology and your own strength, otherwise you will never be able to win.
When Xiaoyao Mall starts selling mobile phones, it must not be expensive. Mobile phones between 600 and 2,000 are the most suitable for sales and the most suitable for triggering people to rush to buy.
Both Nokia and Motorola have a habit of skin-changing... well, in terms of their urinary nature, it is "shell-changing".
I often change the shell and look a little bit, and a product that has been on sale for a year or two is put out for sale again.
There is even no need to resurface the skin at all, just replace good materials with cheap materials, and then continue to lower the price, so that they can continue to be sold - Nokia's 1100 and Motorola's V998 are such examples, with prices ranging from thousands to even thousands.
Tens of thousands of models can be purchased for two to three hundred in the end, and the time span directly exceeds 10 years.
However, in China, their behavior, under the joint suppression of copycat phones and smartphones, will be completely over in three to five years. In Chinese parlance, it is called "seeking death."
Copycat phones have taken over the mid- to low-end market, and smartphones have taken over the mid-to-high-end market. Nokia and Motorola have no room for survival. This is the result of them not paying attention to the Chinese market and treating Chinese consumers as fools.
Worthy of sympathy.
But now, Nokia, Motorola and Samsung are still at the top of their game and very impressive.
If you want to monopolize one of their models, you can only negotiate in person.
Relying on his status as CEO of a subsidiary of Fairy Company, Qin Yibin easily met Rosenberg, general manager of the sales department of Nokia's headquarters in China.
Rosenberg is a typical Nordic and a Finn.
A company can account for 4% of a country's GDP and 20% of its total exports. No other company in the world can do this except Nokia.
So in Finland, Nokia is the most powerful company, and its words are more effective than the government.
Qin Yibin could see the vague sense of superiority on Rosenberg's face at a glance.
This is because he is a senior executive of Fairy Company, otherwise Rosenberg might not even come forward.
But Qin Yibin came back from Japan, so he was accustomed to these things, and his cautious and humble work habits had already penetrated into his bones.
Therefore, instead of being angry, he smiled very gently and said in proficient English: "I have long heard that Nokia is the world's number one mobile phone company. It is indeed better to meet it than to be famous. With this magnificence and scale, our Fairy Company does not know how to do it."
How many years will it take to catch up!"
Qin Yibin is not exaggerating. Although Fairy Company is in the limelight for a while, its foundation is too weak after all. The total number of employees may not be as many as the total number of people in Nokia's various laboratories and R&D rooms, let alone the kind of deep-rooted people.
The Nokia brand in my heart is sticky.
Everyone likes to hear good things.
Especially when the person who said the nice things is a very capable person, then this kind of praise is even more comforting.
After hearing Qin Yibin's words, Rosenberg smiled reservedly, "Mr. Qin is too polite. I personally admire your president, Mr. Xiao Qi. He is a rising star in our electronics industry!"
Qin Yibin secretly laughed. He had seen the prototype of Fairy Company's DreamStars. Compared with IPHONE, this smart phone product is not inferior to the IPHONE. As soon as it is released, it will definitely fight with the IPHONE from left to right and beat the shit out of Nokia.
Let’s see how you continue to speak like an industry overlord when the time comes.
The two chatted for a while, and Qin Yibin turned to the topic: "Mr. Rosenberg, to be honest, I came here today with a mission. Please take a look at one of our projects!"
As he spoke, he handed a printed document to Rosenberg.
Considering that Nokia is a foreign-funded company, Qin Yibin used a Chinese-English comparison method, which is very useful now.
Rosenberg looked at it, his face changed slightly, he quickly flipped through a few pages, his eyes slowly condensed, and he began to think.
As a European and American and an elite in the electronics industry, Rosenberg is naturally very proficient in business. He thought about many problems and countermeasures for a while.
After a while, Rosenberg said: "Mr. Qin, your online mall is very ambitious! Within three months, you will need Nokia to provide you with 13 mobile phones worth 5 billion, and we, Nokia, will
best-selling model. But this is just your unilateral idea, I’m afraid there’s something wrong?”
Qin Yibin nodded and said, "General manager, please speak!"
Rosenberg didn't hide it, and expressed his opinion: "If we sell to you at such a low price, it will be a huge price impact for our retailers, and they will not make any money.
It will go bankrupt. If dealers like them, which occupy 90% of Nokia's sales channels in China, go bankrupt, the foundation of our Nokia will be gone. This is not allowed.
Also, all you are buying are mobile phones that cost less than 2,000 yuan. We make no money at all from these mobile phones. In order to make such a small amount of money, we increase the intensity of the production line, which is really not worth the gain.
I also know the specific operating model of online shopping malls such as Amazon. If you are really interested in purchasing, then if the price is increased by 2.05 billion yuan, high-end machines with a price of more than 2,000 yuan will account for at least half. That's the only way
, only then can we have the possibility of cooperation.”
Now it was Qin Yibin's turn to frown.
Nokia deserves to be the number one with more than 40% share of the Chinese market!
It’s so strong. (To be continued. Please search Piaotian Literature, the novel will be better and updated faster!)